Difference between Starbucks Coffee Service and Starbucks Coffee: different nature, different population, different influence.

1, the nature of the different

Starbucks coffee service station through the influence of the Starbucks brand to carry out the service, not stores. Starbucks Coffee is Starbucks own brand of directly managed stores.

2, the crowd is different

Starbucks Coffee Service Station is based on Starbucks and Nestlé's global coffee alliance, by Nestlé and its authorized dealers in the stores outside the channel to carry out convenient high-quality Starbucks Coffee overall service projects. And Starbucks Coffee to consumers to make and provide the quality of the drinks and food as the same.

3, the influence of different

The former is Nestle through the influence of the Starbucks brand to carry out the service, not stores, the latter is the Starbucks own brand of directly-managed stores. Starbucks coffee service is based on Starbucks and Nestlé's global coffee alliance, by Nestlé and its authorized dealers in the stores outside the channel to carry out the convenient high-quality Starbucks coffee overall service program.

Starbucks Coffee features

1, focus on the details of the design of the experience

Starbucks coffee shop in every city, is the beginning of people's leisurely afternoon tea, this idle atmosphere is realized through the design, the brand store decoration and design of all the details, to create a better consumer experience for guests. Frequent patronage of Starbucks guests should have the feeling that their store design is not static, but in the norms of business and space to create a balance, they tolerate each other, giving customers a cozy space to enjoy the feeling.

2, standardized and creative design process

Rumor has it that Starbucks has a complete design draft, similar to the subway line, indeed, at the beginning of each year, Starbucks store design team with the creative team, with the company's senior management to determine the next year's design theme, and at this stage combined with the customer's views and the year's design trends, and then the program to do further processing. The program is then further processed and distributed to the front-line staff to do store decoration and layout practice, making the Starbucks store space closer to the needs of customers.

Refer to Baidu Encyclopedia - Starbucks