Coffee shop business plan model essay 202 1 (1) Part I: background.
In China, people are more and more fond of drinking coffee. The ensuing "coffee culture" is full of every moment of life. People are drinking coffee at home, in the office or in various social occasions. Coffee is gradually associated with fashion and modern life. Coffee houses all over the world have become good places for people to talk, listen to music and have a rest. Coffee enriches our lives and shortens the distance between you and me. Coffee has gradually developed into a culture. As coffee, a drink with a long history, is widely known, coffee is being understood by more and more people in China.
Part II: Introduction of the project.
The coffee shop was founded by the students of xx College, in a conspicuous position on the street on the right side of the main entrance of the school. Although the decoration there is simple, it has an unusual taste of home, even warmer and more relaxed than home. The south wall is full of bookshelves, which are littered with all kinds of books. The bar is located in the center. A wooden wine rack is hung on the wall behind the bar, with all kinds of coffee beans stacked. In the north, except for the gate, the rest are all bright glass bay windows. The window sill is very low, and all kinds of magazines are covered on it. Only a square table is placed near the window, and each table can seat 4-6 people. However, the air, light and sound there are even more fascinating and difficult to give up, and it feels as simple and free as at home.
Part III: Entrepreneurial advantages.
At present, this market of universities and colleges is still blank, and the competitive pressure is small. And the initial investment is not very high. At this moment, the state encourages college students to start their own businesses after graduation, with a series of preferential policies and loan support. Moreover, college students are often full of expectations for the future. They have young blood, vigorous vigor and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have. College students have learned a lot of theoretical things in school, and they have high-level technical advantages. Modern college students have innovative spirit, confidence and desire to challenge traditional concepts and industries, and this innovative spirit often creates the motive source of college students' entrepreneurship and becomes the spiritual basis for successful entrepreneurship. The biggest advantage of college students' entrepreneurship is that they can improve their self-skills, increase their experience and apply what they have learned; The biggest attraction is that after successful entrepreneurship, you can realize your dream and prove your value.
Part IV: Budget.
1, coffee shop storefront fee.
The storefront of coffee shop is a leased building. After consultation with the building owner, a house lease agreement is reached in the form of a contract. The agreement materials include the address, area, structure, service life, rental fee and payment method of the house. The advantages of leasing are less investment and short payback period. The budget is10-15m2 storefront, and the start-up cost is about 9-120,000 yuan.
2, decoration design costs.
The full rate of coffee shop, the turnover rate of desktop, climate, festivals and other factors have great influence on the income. The consumption of coffee shops is relatively high, mainly for students. The layout, style and materials used in coffee shops and the design cost of coffee shop renderings, floor plans and construction drawings are about 6,000 yuan.
3, decoration, decoration costs.
The specific costs include the following.
(1) cost of exterior wall decoration. Including signboard, wall and decoration expenses.
(2) The cost of interior decoration. Including ceiling, painting, decoration, carpentry, etc.
(3) the cost of other decoration materials. Glass, floor, lamps, labor costs should also be included.
The overall budget is based on the standard decoration cost of 360 yuan square meters, and the decoration cost is ***xx yuan.
4. Purchase cost of equipment and facilities.
Specific equipment mainly includes the following types.
(1) Sofas, tables, chairs and shelves. * * * RMB.
(2) Sound system. * * * RMB.
(3) Cooking equipment, storage equipment, washing equipment and processing insulation equipment used in the bar. * * * RMB.
(4) The bar, coffee cup, tea maker, various saucers, etc. required for product manufacturing. * * * RMB.
? The water purifier adopts Midea brand. This water purifier can produce 12L purified water every day, and sells coffee and other drinks 100 to 200 cups every day. The price is about RMB xx.
Coffee machine, the coffee machine is an electronically controlled semi-automatic coffee machine. At this moment, the price of coffee machine should be around RMB 350 yuan, and the additional accessories will not exceed xx yuan.
Bean mill, the price is between xx yuan.
The price of a smoothie machine is about xx yuan. It should be noted that it is best to buy two, otherwise it may not be enough in summer.
Ice makers, in terms of the amount of ice, generally have to leave a surplus. The daily ice making capacity of this ice maker is 12kg. The price is xx yuan, and the quality is good, so it can be used for many years, so it is more cost-effective. [organized by]
5. First stocking cost.
Including the purchase of common items and low-value consumables, various coffee beans, milk, tea, fruit, ice cream and so on. About xx yuan
6. Opening expenses.
The opening expenses mainly include the following.
(1) Business license handling fee, registration fee and insurance fee; Estimated xx yuan.
(2) marketing advertising expenses; Estimated xx yuan.
7. Working capital.
At the beginning of opening, coffee shops should prepare a necessary amount of liquidity, which is mainly used for the normal operation of coffee shops at the beginning of opening. Estimated 2000 yuan
* * * meter: xxx yuan.
Part V: Development plan.
1, turnover plan.
The turnover there refers to the daily operating income of coffee shops. When drawing up the turnover target, we must study the business direction of coffee shops and the current price situation according to the current market situation, and make a comprehensive measure. According to the current floating population and people's preference for coffee, it is estimated that the daily turnover will be 400-800, which may fluctuate according to the different off-peak seasons.
2. Purchasing plan.
According to the proposed commodity plan, when purchasing, in order to make effective use of purchasing funds and achieve a balance in commodity composition, it is necessary to schedule the purchasing plan according to the set commodity information. After the establishment of turnover plan, commodity plan and purchasing plan, it is not difficult for us to understand that in order to achieve business objectives, a coffee shop can effectively complete the product composition and flexibly use purchasing funds, and all basic plans are indispensable. When a coffee shop has set its business plan, commodity plan and purchase plan, it can purchase goods according to the set purchase amount. After checking the purchase procedures and marking the price, it can be written on the menu. What must be studied afterwards is how to sell these goods effectively.
3. Personnel plan.
In order to achieve the set business goals, operators must have a clear plan for the appointment of personnel and the assignment of work. Effective use of human resources and personnel training are all things we must study.
4. Funding plan.
The distribution of operating funds is the key work of management. Generally, the operating expenses of coffee shops can be divided into personnel expenses (salary, meals, bonuses, etc.), equipment expenses (repair expenses, depreciation, rent, etc.), maintenance expenses (utilities, consumables, service expenses, miscellaneous expenses, etc.) and business expenses (advertising expenses, packaging expenses, business tax, etc.). It can also be divided into fixed expenses and variable expenses according to its nature. We should set a possible increase in funding for the actual performance in the past. .
5. Financial plan
The profit and loss plan in the financial plan can best reflect the operating results of the whole store. Coffee shop operators should control the income and expenditure of operating funds in order to achieve reasonable deployment and use of operating funds.
In a word, the six basic plans listed above (turnover, commodity purchase, sales promotion, personnel, funds and finance) are indispensable for the management of coffee shops. Of course, some coffee shops can make some other supplementary plans to meet the actual needs of their work in order to deepen their management.
Part VI: Market analysis.
China's coffee market experienced a period of rapid growth in 20xx, during which the compound growth rate of the overall sales of coffee market reached17%; The fast-growing market provides a broad market space for coffee producers. Foreign coffee producers such as Nestle, Kraft and UCC have increased their investment in China, laying a good foundation for striving for the leading position in China's coffee market in the future.
Coffee drinks mainly refer to instant coffee and canned ready-to-drink coffee. In terms of instant coffee, the average annual growth rate of China's instant coffee market reached 16% in 20xx years, showing the high growth and investment space of China's instant coffee market, which is still in the growth stage; In terms of canned and ready-to-drink coffee, the average annual growth rate of China canned and ready-to-drink coffee market also reached15% in 20xx years; In the next few years, the prospect of Chinese coffee and beverage will still be optimistic.
Nowadays, coffee shops are mainly operated in chain, and the market is mainly monopolized by several groups. However, because there are no unusual themes in the coffee shops of several groups, it is difficult to cooperate with young people who are particular about style. We have also studied the market competition of other beverage shops, but found that most of these similar industries do not operate in a self-help way, and it is difficult for them to cooperate with efficient young people. Therefore, we think that opening a self-service theme coffee shop can meet the needs of young people, and there is still much room for development. According to statistics, China's coffee consumption is increasing year by year, and it is expected to become an important coffee consuming country in the world.
Part VII: Marketing strategy.
1, competition analysis in the same industry.
Know yourself and know yourself, and win every battle. Coffee shop operators should always pay attention to competitors' business trends and product composition scenarios, and make in-depth comparison and analysis, so as to occupy a favorable position in business and ensure that they adopt more effective sales strategies than competitors.
Coffee shop operators must never ignore market intelligence, and must keep abreast of the latest relevant data and information. According to the characteristics of coffee shop address and customer characteristics, we will continuously improve the quality of products and services, increase the frequency of customers coming to the store, and then improve the performance of coffee shops.
2. Sales promotion plan.
The basic feature of coffee shop is fixed-point business. However, at present, the market competition is increasingly fierce. In order to make the performance develop vigorously, coffee shops can no longer passively wait for customers to come to the store, but must actively attract customers to the store. Therefore, the implementation of sales promotion activities and the appeal of publicity effect are equally indispensable. Generally speaking, small coffee shops can't invest huge advertising promotion expenses compared with large coffee shops, so they should "spend small money to make big advertisements". Posters, leaflets, mail letters and other promotional means can be used.
3. Daily operation plan.
How to draw up a business plan for coffee shops, the most concerned issue in the whole operation process may be the daily turnover. Every coffee shop often has a business goal, and even the location and commodity goals are set in more detail as a benchmark to measure the business situation every day.
When drawing up the daily operation plan, it is necessary to complete the overall operation plan according to the set business policy, the forecast of turnover, the calculation of target inventory, the estimation of loss, the estimation of scheduled purchase amount and the calculation of scheduled gross profit. Because the whole planning process must be based on data, the establishment of database information is a necessary condition for making sales plans. Even a small coffee shop should be based on data, so as to have an objective measure, rather than relying solely on impressions, feelings and observations.
Part VIII: Growth and development.
The target consumer groups of coffee shops are mostly college students, and they are located at the intersection of commercial areas, university campuses and intersections. The rent is moderate and the decoration requirements are high, which increases the overall investment cost. The most important thing for college students to start a business is their mentality. On the basis of accurate positioning, they should have confidence in the development prospects, and they should not be anxious and blindly adjust their business strategies. It is a perfect wish to run a coffee shop, but you must have sufficient psychological preparation to succeed step by step, so you must have a simple mentality.
Coffee shop business plan model essay 202 1 (2) I. General situation of the enterprise
Main business scope:
Coffee: Blue Mountain, Latte, Mocha, Cappuccino, Italy, Colombia, Brazil and so on. Coffee is our specialty, all of which are freshly ground and brewed. )
Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy, all kinds of beer, etc.
Milk tea: milk tea with various flavors, such as strawberry, green apple, chocolate, mango, etc.
Afternoon tea: green tea, safflower tea, ginseng oolong tea, several kinds of herb tea, etc.
Dessert: All kinds of exquisite desserts, such as Mu Si, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.
Enterprise type: service
Second, the market evaluation
1, target customer description: college students and teachers. Business people in the business building.
2. Market capacity or estimated market share of the enterprise: 1%
3. The main advantages of competitors: a large number of products, a long history of development and abundant funds, which are recognized by many guests.
4. The main disadvantage of competitors: the product model is fixed and inflexible.
5. The main advantages of this enterprise compared with competitors: it can adopt different business models in the early stage of development and choose the most suitable one.
6. The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by the guests.
Third, the marketing plan
1, product: xx
2. Price: xx
Breakfast
Muffin (chocolate, blueberry, vanilla, cranberry) 7-8 yuan
Danish Bread 5-8 yuan
Lunch
Vegetable pie 8 yuan
French sandwich (tuna, smoked chicken) 15 yuan
Sandwiches (tuna, potatoes, Caesar) 10- 12 yuan
Salad (potato, tuna, Caesar) 15- 19 yuan
Lunch box (barbecued pork and beef with black pepper) 19 yuan
Teatime
Cheese sticks and bread sticks 6 yuan.
Cookie 6-8 yuan
Tiramisu 10 yuan
Fruit Cup 6 yuan
Vienna Black Forest Cake 8 yuan
Cheesecake 10 yuan
Blueberry Cheesecake 12 yuan
3. Promotion method:
① Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. The anomaly is that if consumers are with others, and the waiter can call him (her) Mr. or Miss * in public, they will feel very respected.
(2) Personalized service: Put some promotional materials on the table, with information about knowledge and stories about coffee, which can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. For a number of consumers who come together, we will equip them with special lecturers. If they are interested, they can introduce them to the names, origins and other related knowledge of various coffees. Can also let it participate in the coffee making process.
4. Location:
(1) site selection details:
(2) The main reason for choosing this address:
(3) Sales method: the final consumer.
(4) The reason for choosing this sales method: the service industry is not suitable for wholesale and retail.
Fourth, the enterprise organizational structure
The enterprise will be registered as a partnership.
Proposed enterprise name: xx
Employees of the enterprise: xx
Business license and permit to be obtained by the enterprise:
Legal responsibilities of enterprises (insurance, employees' remuneration, tax payment, etc.)
V. Fixed assets
1, tools and equipment: the kitchen is the oven, grill, stove, pool, noodle cooking stove, disinfection cabinet and refrigerator.
Bar: refrigerator, sink, ice machine, cake cabinet (optional), coffee machine, etc. . . .
2. Summary of fixed assets and depreciation:
VI. Other operating expenses (excluding depreciation expenses and loan information)
The coffee shop business plan model essay 202 1 (3) xx coffee house is located in Guangwai, a university town, which is closely related to yunshan cafe in the north campus, but both of them are regarded as a landscape of Guangwai. Different from the north campus, the south campus has a broader market. In terms of style, Yunshan Shuixie Coffee House is still a warm and romantic style, providing customers with quality services and giving them the best enjoyment. The consumer groups of coffee house are mainly students and faculty members of our school, but also teachers and students, parents of students and visitors of colleges and universities in the university town.
At the beginning, the food in the coffee shop was positioned at the middle price level. Because most of the freshmen in the university town were not aware of consumption, we would study the price comprehensively and introduce more drinks at the public price. When the university town is gradually improved and the number of students increases, the style of the coffee shop will be gradually upgraded to the middle and high level, and high-style consumer products will be increased, while ensuring the balance of price, so as to meet the consumption needs of various grades as far as possible without reducing the style of the coffee shop.
The coffee shop will be divided into some areas for book bar service, where some fashionable or best-selling books will be provided, but the minimum consumption will be set in this area to ensure the cost recovery.
Management concept.
Respect the independent personality of catering personnel.
Lower management level: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
Create a group atmosphere: it is necessary for subordinates to feel the strict discipline of the coffee shop, but also to care for employees, so that employees can feel the warmth from the group, which is conducive to strengthening cohesion and improving work enterprising.
Fair treatment, equal treatment, each according to his ability, give full play to his talents.
Department setup and responsibilities.
Manager:
The manager is responsible for comprehensively coordinating and managing the work of all departments in the store, urging employees to work, understanding the supervision of the school, and doing a good job of communication between the coffee shop and the school. Work information: supervise the work of ministers and employees, inspire the enthusiasm of employees and listen to their opinions. Make comprehensive decisions on the operation of all kinds of work. Communicate with the school on behalf of the coffee shop, reflect the opinions and requirements of the employees upwards, and pass on the work required by the school downwards.
Administrative personnel department
Main responsibilities:
Relevant handling of personnel's arrival and departure
Collect, file and manage all kinds of personnel data, and manage employee files.
Employee leave, leave adjustment, attendance status, audit, statistical work
Staff attendance, supervision and salary accounting
Discipline inspection of our work.
Keep minutes of each meeting.
Make a good record of the experience of hosting famous people in the coffee shop every time, so as to learn from it next time.
Coordinate the contact between this department and other departments.
Personnel distribution: this department has 1 deputy minister and 1 archivist.
Salary system: hourly wage system.
Different types of staff have different salaries in time; This system is more flexible, which can accurately record the working hours of each staff member and accurately calculate the wages of employees.
Work shift organization: fixed single shift system
In the initial recruitment, we will first find out the free time period of each applicant (including which day of the week and which time period of the day) and then determine the staff for each day of the week according to the time period.
Coffee shop business plan model essay 202 1 (4) 1, operation mode
Cooperation situation. United us is a specialty store for business and leisure coffee. It is suggested that the cooperators choose sites in high-grade office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other areas with market gaps. Unified decoration style and unified products; Headquarters supply support (including personnel training) and product (coffee beans, tea) distribution.
Second, products and services
1, product and service description
Sell coffee, tea, drinks, simple meals and other commodities, and provide excellent environment and services for guests, so that consumers can show a taste, experience a culture and place their emotions there, making the coffee bar a good occasion for business leisure and couples gathering.
These businesses do not conflict with the property of the venue owner. On the contrary, it can complement the customer advantage of the owner of the occasion.
2. Competition comparison
Peer competition format is beneficial to us, which can better enhance our reputation. Relatively speaking, our management level, product and service quality all occupy considerable advantages.
3, resources,
Coffee shop is an industry that requires scale and grade, and it is also an industry that requires strict products and services. After all, it has a high consumption color, and consumers must care about the full embodiment of self-consumption value. To reach these, there is a high demand for the resources of the users. On the one hand, the company has obtained sufficient resources and advanced equipment, and on the other hand, it has avoided many business risks.
Third, the market analysis
1, market demand
(1) Stable old customer resources.
(2) Office buildings and hotel customers.
(3) shopping and entertainment occasions.