operation sequence/order
Step 1: Advertising review
Health food advertisements shall be examined by the advertising examination institutions, and can only be released after obtaining the advertising examination documents issued by the advertising examination institutions.
Step 2: advertising content
Health food advertisements should be true, accurate, clear and not misleading, and meet the requirements of national laws, regulations and rules.
Step 3: Advertising language
Health food advertisements should use easy-to-understand language, and should not use false, exaggerated, misleading, vague, inaccurate and unscientific language and content.
Step 4: Advertising pictures
Health food advertisements shall use true, accurate and clear pictures, and shall not use false, exaggerated or misleading pictures.
Step 5: Advertising sound, image
Health food advertisements shall not use false, exaggerated or misleading sounds or images.
Step 6: Advertising.
Health food advertisements should be released before the media release, and an application for advertising review should be submitted to the advertising review agency, and the advertisements can be released only after obtaining the advertising review documents issued by the advertising review agency.
final result
The implementation of the Measures for the Administration of Health Food Advertisements will help to standardize health food advertisements and protect consumers' health. Consumers should pay attention to the authenticity and accuracy of advertisements when purchasing health food, and should not be deceived by false, exaggerated or misleading advertisements. At the same time, advertisers should also publish advertisements in strict accordance with the requirements of the Measures for the Administration of Health Food Advertisements to provide consumers with true, accurate and scientific information.