Its content framework includes six parts: general idea, content composition, operation mode, detail control, budget and effect expectation.
General idea: including planning background, overall goal and direction.
Content composition: The whole planning meeting will be divided into several parts. What are their content planning contents respectively?
Mode of operation: that is, the planned content and how to present it can achieve our expected effect.
Control details: that is, implement the operation mode to the details.
Budget and effect expectation is to estimate the planning content from the aspects of funds and results.
In addition, the planning case must be written with a specific purpose, among which different purposes have different planning forms and schemes, so you should also choose the corresponding planning template according to your own needs.