Syb Business Plan for College Students (1) 1. business experience
In recent years, China's catering industry has developed rapidly, with a variety of catering products and a rapid increase in the number of shops. Various types of restaurants and hotels emerge one after another, and the industry competition is becoming increasingly fierce. At the same time, the landing of foreign fast food also poses a severe challenge to the catering industry in China. With the large-scale March of foreign fast food, a new catering business model-chain operation has gradually attracted the attention of practitioners. Chain operation has changed the traditional small-scale production and operation mode, effectively reduced operating costs, expanded market share and brought huge scale benefits to enterprises. People of insight in China have begun to regard chain as an effective means to develop production and operation, such as XX Group, XX Group and XX Group. All of them are in the forefront of the chain operation of the domestic catering industry, which has played a role in promoting the scale development of the industry. But in general, the chain operation in China, especially in the catering industry, is still in its infancy. Vigorously developing chain operation is an effective way and the only way for the catering industry to improve its economic benefits.
Second, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about XX square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast features snacks. Variety, full taste and rich nutrition give diners more choices. Lunch and dinner are mainly healthy dishes. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Early stage (1-March).
The main products are meals aimed at different health conditions of three groups in the city, and the marketing strategy is to occupy the market share of catering and health care drugs in China through active and effective marketing strategies; Establish a good brand image of "green food" and enhance its popularity and reputation; Recover the initial investment and actively promote the market.
Medium term (1 year).
Consolidate and expand the existing market share, further improve the restaurant management system and improve the scientific management level of enterprises; Set out to prepare for the construction of enterprise identification system, unified characteristic and superior food and unified management mode necessary for brand expansion.
Long term (2 years).
By then, the restaurant operation has entered a stable and good state. With the strength and influence of the enterprise, when the service scope can no longer meet the needs of potential customers, we will open up new market space and expand the radiation scope and influence of restaurants through franchising.
Third, development strategy.
1, this restaurant should advertise before opening, because the main customer base is aimed at students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simple advertising can be done in the form of leaflets or multimedia.
This restaurant adopts buffet style, with free tea and fresh soup. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers. In addition, our restaurant has also set up unique couple packages according to different festivals, which will also become a major feature of our restaurant.
Many students are used to the 3.1 lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.
6. The market economy is developing rapidly, constantly changing and full of vitality. Therefore, we should look at and analyze the development of an enterprise from a long-term perspective, make a long-term plan, summarize the overall situation of each stage of operation, and make the next step of planning. This is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Fourth, the restaurant management structure.
Store manager and cashier 1, chef 1, waiter 2. The business philosophy focuses on the following points:
Main cultural characteristics: health preservation and humanistic care.
Main product features: vegetarian meal with dietotherapy and health care function. Main service features: self-help form and membership tracking service. Main environmental features: green dining environment with traditional cultural flavor.
Market analysis of verb (verb's abbreviation)
The diet in university canteens has always been a problem. The poor quality of college food has become a recognized problem. It only meets the problem of food and clothing for students, but the quality is far from the requirements of students. This plan is based on this point. In order to ensure the food safety and improve the food quality of college students, it aims to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.
Advantage analysis: The operation of this restaurant has solved the problem of single taste of meals in the school canteen, and there is no need to worry that the hygiene of mobile stalls will not be guaranteed. It is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts the way of self-service meal selection, which should be easily welcomed by customers and save some human resources. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store. In addition, this restaurant provides green and healthy food. It also conforms to the concept of social green ecology and is more suitable for health-oriented college students. In addition, the school canteen has a clear meal time limit, and restaurants outside the school rarely sell breakfast, so our off-campus stores can easily seize this part of the market share lost because of the time difference, in other words, the market share generated by potential customers who want to eat some time before and after the meal.
Disadvantage analysis: As it has just started, fast food restaurants are relatively small in scale, such as limited human resources and services. There is fierce competition inside and outside the campus, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation will be less than the summer vacation, which will be a more difficult problem to solve.
Syb College Students' Entrepreneurship Plan (II) I. Preface
In such an era of paying attention to talents, as college students in contemporary society, we must be prepared in advance, find more opportunities to exercise ourselves and recharge ourselves, so as to meet the challenges in the future and have enough confidence in entering the society in the future. In today's society, college students' self-employment has also become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only exercise themselves, hone their will and accumulate experience, but also reduce some burdens for their parents through their own efforts. Therefore, we should continue to explore along this trend and meet future challenges with better and more practical experience on the basis of adhering to principles! At the same time, this is a commercial times. As long as we are good at observing, we will find business opportunities everywhere in our lives. In daily life, I found that there are few shops selling sports shoes in and around XX, and the school is remote, so it is not very convenient to go out shopping. To this end, I intend to set up a shop specializing in selling sports shoes, which is convenient for others and satisfies myself, and exercises my marketing and communication skills. This is an era of knowledge, but this era needs talents more. There's nothing wrong with it as long as you like. Believe in yourself, the road will come out by itself!
Second, the entrepreneurial background
The changes of the times have given contemporary college students different meanings, and also given them different life and ideas. Pursuit of different ways to enjoy life is naturally different. With the continuous progress of science and technology and the continuous improvement of living standards, the potential of human inertia has been stimulated, and many college students are unwilling to do something by themselves. As far as wearing is concerned, the better brand-name sports shoe stores are far away from XX, and many students are unwilling to run so far for a pair of shoes, which feels like a waste of time. At the same time, the price of brand-name shoe specialty stores is generally very expensive, because his own store costs a lot, and many people think it is not cost-effective to buy shoes in specialty stores. But many college students pursue to wear brand-name shoes. So they need someone to provide them with convenient ways to buy shoes and reasonable prices.
Third, the purpose of starting a business
As we all know, in the university campus, ability is far more important than knowledge, which requires a platform for us to constantly learn, exercise and show ourselves, so as to increase our ability. The clubs and students' unions in the school are no longer attractive to us, so we need to start our own businesses to pave the way for ourselves. In this way, you can cultivate your entrepreneurial awareness in advance and learn to work for yourself.
Fourth, commercial projects.
Authentic XX sneakers and matching insoles. At the same time, we provide a variety of styles, colors and sizes for customers to choose from.
Operation principle of verb (abbreviation of verb)
1, truth principle: be polite to customers, not cheat, be friendly and equal. "Customer is God" is no longer an empty sermon here, but a real feeling;
2. Principle of mutual benefit: on the basis of sincerity, realize equality and mutual benefit between customers;
3, the principle of convenience: as far as possible to provide customers with all available convenience, so that they can experience the best door-to-door service without leaving home.
Intransitive Verb Service Group
1, people who are busy with study and work and have no spare time;
2. People who don't like shopping, but pursue wearing brand shoes;
3. Be as convenient as possible, pay attention to the benefits of buying goods, and hope to buy the best goods at the most reasonable price.
Seven. market analysis
1. Up to now, there are few shops in this field inside and outside the campus of XX. Therefore, we are in a relatively favorable position in the market competition. But because of this, the opening of the market will face a big problem. To a certain extent, many students are prepared, so an innovative and convincing advertising campaign is necessary.
Nowadays, many students like shopping online. We can combine online and reality to promote the store on XX. Customers can shop online. After purchase, we can provide free door-to-door service to make it as convenient as possible for our customers. Our store can be opened directly in the dormitory, and there is no store fee, so the price can be set cheaper.
Eight, business strategy
1. source of goods: purchase goods directly from XX street, do preliminary market research first, and get genuine brand shoes at the most reasonable price.
2. Manpower: recruiting talents with unique innovative ideas and strong communication skills; At the same time, personnel should have the spirit of hard work and patience. On this basis, adopt an orderly management model.
3. Publicity: During the school term, a large number of leaflets can be distributed to attract the attention of the masses and enter the dormitory for publicity on the basis of funds; At the same time, we cooperated with some schools' in-school associations to publicize by pulling banners and putting up posters. Publish the goods to online stores and promote them in QQ, so that we can know more about our products and our stores.
4. Operation: In order to make up for the shortage of funds, the principle of joint-stock system can be adopted in the early stage of starting a business, so that more students can invest and share the profits according to the amount of investment.
5. Strategically, in line with the principle of small profits but quick turnover, certain preferential policies are adopted during the opening period, such as 20% discount during the opening period, buying a pair of brand shoes, giving away a pair of corresponding socks and so on.
6. On the storefront: due to financial reasons, the delivery is convenient, and the store is directly opened in the dormitory, and the XX online store is also opened.
Customers can learn about buying our products in the following two ways:
1 online shopping. After selection, we can provide free home delivery service.
(2) go directly to the store to buy.
7. Equipment: You need a computer, a bookshelf and some simple office equipment.
Nine. Source and distribution of funds
Source: At first, the stock system was adopted. In the early stage, I plan to invest 3000 yuan for a trial period. If the sales volume reaches the expected standard, additional investment will be made.
(1) Monthly basic salary payment standard: 80% of net surplus income will be paid to employees at the end of each month according to the proportion of capital contribution;
(2) Monthly royalty distribution standard: according to the individual's task acceptance, task completion and customer satisfaction, the employee's personal performance is divided into three levels: A, B and C, and the royalty is distributed.
X. Anticipated problems and solutions
In the process of service, customers may ask for compensation because of dissatisfaction. Therefore, we must adhere to the principle of "customer is God" and try our best to meet the reasonable requirements of customers. In the process of sales, there may be a shortage of goods, which can not meet the purchase needs of customers. We will make every effort to satisfy our customers. If the shoes they want to buy happen to be out of stock, we can assure them that if we are willing to wait, we can provide them with the goods they need within a week. Regarding the quality of shoes, we can promise that if there is any problem with the quality of shoes within three days, we can exchange them unconditionally or refund them. If there are quality problems within three months, we can guarantee unconditionally after determining the unintentional damage.
Syb Business Plan for College Students (III) 1. Reasons for starting a business
As the pace of people's life is getting faster and faster at the moment, the competition is becoming more and more fierce. People's mental pressure is also growing. It has become the choice of more and more people to have a quiet and comfortable place, sit down for a drink, chat with friends and relax in their little leisure time every day.
Under such circumstances, the coffee shop is undoubtedly a good choice, and there is consumption when there is demand. The style of the coffee shop, the taste of coffee, and the melodious music in the coffee shop. All these make the coffee shop can relieve people's pressure to a great extent and bring people a comfortable feeling. And younger students undoubtedly like this romantic atmosphere.
However, the consumption of high-end cafes is too high, which is not suitable for most people to relax for a short time, nor can it meet the needs of some guests for quick takeaway. Therefore, small coffee shops can better meet the needs of most people for coffee shops.
Second, address selection.
The location of the coffee shop should be near the place where schools, companies and enterprises are concentrated. The location should not be located in a busy city, but some non-remote streets not far from the busy city can meet the demand, and the rental cost will be reduced without affecting the passenger flow.
Third, the store decoration
The decoration of a small coffee shop should be in the form of a booth, just like most cold drinks shops, but it needs some differences. Most people who come to the coffee shop need a relatively quiet environment, where they can chat and talk with friends without being influenced by other guests, so they should be separated into compartments with wooden boards and curtains. The seats should be comfortable, and the overall color should not be too warm to make the guests feel lively. Let guests achieve the effect of physical and mental relaxation.
The stands can be divided into three categories: single stand, couple stand and multi-person stand. Single booth is convenient for some guests who come alone to find their own space. Couple booth is suitable for the needs of most young couples, and multi-person booth can bring guests space for consumption, relaxation and discussion.
The overall light should not be too strong, and places with too strong sunlight should be avoided.
The overall size is controlled at about XX square meters. Too small is easy to give customers a sense of depression. Too large is easy to waste space and is not conducive to saving costs.
Fourth, employee selection.
Small coffee shops don't need too many people. There are four people in three shifts, and one manager is enough. They are not suitable for temporary employees, but they can have a long-term part-time job of 1-2. Students mainly take part-time jobs, which is mainly responsible for weekend work, which is not only conducive to weekend employees' rest, reducing staff pressure, but also bringing jobs to college students and reducing operating costs. But the choice of part-time employees needs to be cautious and must be long-term. Otherwise, it may increase the cost of employee training, which is counterproductive.
Employees need dressing the, with a correct attitude and a smile. Female employees should not wear too much makeup. Need standard Mandarin communication.
Verb (abbreviation for verb) main customer
The consumer groups of coffee shops are not fixed, and they are wide enough. People from all walks of life may become potential customers of coffee shops, but mainly students and young white-collar workers.
Six, in-store products
Coffee shop products should include drinks and some exquisite freshly baked food.
The choice of drinks includes coffee and freshly squeezed juice. It is not easy to have too many kinds, giving customers a single-minded feeling. And there should be two choices: hot and cold. The types of coffee should include cappuccino, latte, mocha, espresso and other popular coffee types. You also need to have your own brand coffee, increase the reputation of your own coffee shop, and give some customers who have no specific coffee consumption direction an easy-to-understand choice. At the same time, there are two choices: take-out and in-store consumption. In-store consumption uses exquisite coffee cups, and different kinds of coffee use different cups. Take-out should use a unified take-out paper cup with the store logo to improve the visibility of the coffee shop.
Foods include freshly baked muffins, freshly baked cupcakes, chocolate cakes and other exquisite foods. It is not easy to have staple food. The main purpose of a small coffee shop is to provide guests with enough leisure time to relax and communicate. It shouldn't be a place to eat. Although the meal consumption of guests is lost, it can make more guests feel a sense of identity and bring more after-dinner customers, and it is open all day. At the same time, avoid customers' aversion to the disorder and unprofessionalism of coffee shops.
At the same time, there should be wifi in the store to bring work or entertainment to customers.
Seven, store investment
Rent XX million/year XX square meters.
The employee's salary is xx-xx/ month.
XX part-time employees/day
Accumulated bonus for half a year.
Shop decoration: xx,000 yuan, including accessories in the booth bar.
The store invested XX million, including coffee machine, air conditioner, toaster, cash register and computer tableware.
Eight. Profit return
The annual turnover is xx-xx million.
The annual operating cost of XX-XX million includes the purchase of raw materials, various expenses, annual profits, employee salaries, XX-XX annual net profits, XX-XX annual investment payback period of XX years.
Nine. business development
At the beginning of opening a store, there should be a preferential period of necessary time, which is open to all customers who come to the store and brings discounts to members, mainly for students and young white-collar workers. At the same time, you can invite shopkeepers and shop assistants to come to the store for tasting and increase the visibility of the store. After the popularity of the store is improved, the comprehensive discount can be gradually cancelled and the normal price can be gradually returned.