The author ingeniously used the famous figures of the Three Kingdoms as the carrier, and infiltrated various principles of market management and marketing into the story, which was easy to understand and explained, and people were inspired by laughter. After reading it in one breath, it feels like Sichuan cuisine "boiled fish", "boiled meat slices" and "boiled cabbage". It seems simple, but in fact it is memorable. I haven't read management books, and now I have benefited a lot!
Boiling the Three Kingdoms shows us three kinds of companies in the market competition. One is the traditional enterprises that take advantage of the characteristics of planned economy and occupy a lot of national resources. Its strength is strong, and its products occupy half of the market, such as Cao Cao in the Eastern Han Dynasty. One is small and medium-sized companies that stick to a market and wait for opportunities to expand according to their own characteristics, such as Sun Quan of Wu State; One is the emerging enterprises that started from scratch and rose rapidly, such as Liu Bei of Shu State. In the face of such commercial war reality, according to their different personalities, this paper tells how to use management strategies suitable for their own development. This book combines the wisdom of the three countries and the essence of management, which is interesting and beneficial to read.
In my opinion, the most important reason why Boiled Three Kingdoms is different from those management works is that it jumps out of the magic bottle of practical science, combs the early management activities of human beings from the historical and cultural level, and finds a lot of management wisdom from it. During the Chu-Han War, due to Liu Bang's excellence in human resource management, he successfully defeated Xiang Yu, a great hero who can carry the tripod. The struggle between the major warlords in the Three Kingdoms period was the heroism and management ability of the warlord leaders. (m.mrnum.Com) Paying attention to human nature and emotion is the first principle of China's ancient management philosophy. Strangely, modern managers often seem to ignore this principle. The powerful influence of China's local culture has not attracted enough attention from managers and experts, and the success of Boiled Three Kingdoms lies in its adaptation of management to people's characteristics. It advocates humanistic care and emphasizes improving work performance through caring for people.
It's very interesting: the author skillfully takes the famous figures in the Three Kingdoms as the carrier, permeates the various principles of market management and marketing into the story, and explains it in a popular and pleasant way, so that readers are inspired by a knowing smile. After laughing, you will learn how to solve those problems.
It has connotation: this book has high strategic value. Although the author and publisher position it in the category of "management", I think it has actually surpassed the general management work and become a veritable "market strategy".
It has its own characteristics: the author's ingenious conception, "integrating the wisdom and management essence of the Three Kingdoms, embodying the truth of Yu Xiao", simplifies a series of theoretical viewpoints in economics, marketing and management, and turns "seriousness" into "teasing humor", which is also harmonious, elegant and vulgar, especially suitable for readers' appetite for novelty, novelty, liveliness and fun. The author is knowledgeable and informative. With the help of Romance of the Three Kingdoms, he "cooked" the essence of eastern and western market strategies in one furnace, and the narrative style of literature and art feasted readers' eyes.
Looking at the marketing strategies elaborated by Cheng Junyi in Boiled Three Kingdoms, the twenty-three chapters of the book can be roughly divided into four categories: one is the survival strategy of starting a business in the workplace, the other is the people-oriented management strategy, the third is the communication strategy of team interaction, and the fourth is the marketing strategy of defeating the enemy. There is a red line running through these four categories, that is, people-oriented, winning with wisdom.
In the first chapter, Seven Compulsory Courses in the Entrepreneurial Age, the author vividly interprets the relationship between people's mentality (thoughts) and fate through Liu Bei's mental journey from preparing for the college entrance examination to entering an internationally renowned university for four years, and puts forward the iron law of one's survival strategy that "attitude determines the greatest probability of success and all the knowledge of success". Team building is the basic project that any enterprise must focus on, but it often becomes the difficulty of internal management.
This book extends the famous "wooden bucket theory"-how much water a wooden bucket can hold depends on the length of the shortest board, not the longest-how much water a wooden bucket can hold depends not only on the length of each board, but also on whether the boards are closely combined. Based on this, the author draws the conclusion that the combat effectiveness of a team depends not only on the ability of each member, but also on the mutual cooperation and cooperation among members, so that it can be balanced and closely integrated into a powerful whole and the enterprise will not become a "leaky bucket".
"Selling combs to monks" is still regarded as a classic marketing story. However, this book makes a subversive criticism of it. Cheng Yijun believes that this story is actually encouraging a kind of commercial fraud, which has nothing to do with the real marketing strategy. The first condition for the success of market competition is to abide by the noble entrepreneurial creed.
On the basis of insisting on honesty, the author strongly advocates the consumer-centered "attacking the heart" strategy. He used Zhuge Liang's mouth to list 2 1 analogy between women and customers, and humorously said, "In fact, the secret of doing business and chasing women is only four words: attacking the heart is the best." In order to achieve this goal, he further listed 12 customer emotional points that need to be paid attention to in marketing, and put forward three strategies to deal with the changes in shopping malls, thus successfully answering the marketing problem of "Will ants trip over elephants?"
In the meantime, fascinating stories are colorful, and the analysis is refreshing. Facing the heavy pressure of fierce competition in the market, the author also shows sincere concern for human nature and teaches readers the strategies to eliminate psychological burden: adopting forward-looking time management to avoid unnecessary transactional interference; Keep busy and disperse psychological pressure; It is not terrible to take action in time and start solving difficulties; Concentrate on your work, you can forget a lot of inexplicable troubles; Taking stock of the moving things in your life can directly change your mentality.
"If you can attack, you can defeat the enemy. Since ancient times, knowing soldiers is not good at fighting; Don't judge the situation, temper leniency with severity, and you have to think deeply in the future. " This famous association sums up the wisdom essence of the military strategists of the Three Kingdoms represented by Zhuge Liang. In my opinion, it can also be used to illustrate the strategic innovation achievements of Boiled Three Kingdoms.
In the face of today's ever-changing market, how to hoop a bucket? In other words, how to build a high-performance team scientifically? This is a systematic project. I think the five key decisions mentioned in the book to build an efficient team have very realistic reference and reference value for a relatively large team like us.
First, create a favorable human resources environment.
Management should strive to create a supportive human resources environment, including: advocating members to consider problems collectively, leaving enough time for everyone to communicate, and expressing confidence in members' ability to achieve results. These supportive practices help organizations take a necessary step towards teamwork, because these steps promote further coordination, trust and mutual appreciation. Management needs to build a good communication platform for this.
I don't understand this point, but I can feel him saying that it is very important to create a working atmosphere of smooth communication, coordination, mutual trust and mutual appreciation. In this respect, I think our team is not bad, but we still need to run in.
Second, the pride of team members.
Every member of the company wants to have a glorious team, and a glorious team often has its own unique logo. The pride of members is the spiritual motivation that members are willing to present to the team. Therefore, encouraging all departments and project teams to create heroic corporate subcultures will have a positive and far-reaching impact on the creativity of all teams in the company. Our team can truly form an atmosphere of competition, learning, catching up, helping and surpassing.
Third, let each member's talents match the role.
This is straightforward, and people do their best. Give full play to everyone's strengths and advantages and let him do the most suitable work, so that all the work will be excellent.
Fourth, set challenging goals.
The responsibility of management is to motivate the whole team to work towards the overall goal, rather than emphasizing the individual workload. If done well, a model worker may take the lead, but in different working environments, this situation is likely to hit teamwork. The correct way is to set a challenging goal for the team and encourage the teamwork spirit of each member of the team.
I think, with the complexity of trivial matters in work and day-to-day work, everyone gradually forgets every challenging goal that should be completed because of fatigue, and forgets the degree of work to be done because of busyness. What is my goal? But to help sales achieve the sales performance of the team. What is my challenge goal? If our company wants to build a more professional call center, can I, who has two years' experience in call center and two years' experience in direct selling, build the company's call center platform and play an important role? In order to achieve this goal, I made up my mind to write a detailed platform implementation plan and operation process details to the company leaders, which have been implemented and achieved initial results. I think that if every member of our team can always think about his challenging goals, he will work harder and harder.
Fifth, correct performance evaluation.
An effective performance evaluation system usually includes two forms: formal evaluation and timely evaluation in daily management. Only in this way can the company know whether each member is competent, so as to ensure the scientificity of their job matching, salary and training, find out the real reasons for the poor performance of employees and stimulate their potential.