At the end of last century, Li Dabao, an advertising major at Tongji University, turned on the TV and saw an advertisement. The host took the music chip and interviewed the pedestrians on the street: "Try the music chip and see if you can stop eating one!"
When Xerox chips first entered China, their advertising appeal was "too delicious to stop"
The beauty in the street's eyes lit up after eating a piece. "Wow-"It's delicious! Next, one after another, one after another, can't stop at all. ...
At the beginning of the original flavor of Xerox potato chips, fried potato chips were still blank in the market at that time and became an instant hit.
Li Dapao graduated from 1999 and joined the established international company BBDO with a paper on existentialism and advertising. It is not how well this paper is written, but that he has no experience in advertising works.
BBDO is the most creative company in the world, but it is not one of them. The company slogan is "works, works, works." At that time, BBDO China branch was very small, with only 30 people, and Tommy, the creative director, was called the devil's coach.
Li cannon likes the brand represented by the company very much. This is the first batch of customers he contacted, and it feels very cordial. If he can live in the world of these brands, it should be heaven.
There will be a sparkling Whirlpool washing machine, a magical Whirlpool microwave oven, FedEx faster than lightning, Tahiti stomach medicine that can quickly restore stomach power, a happy trip to Singapore, and …… a brand of vaginitis.
One day, the company won the competitive introduction of Xerox potato chips. Among the three TVC ideas submitted, Li Dabao contributed two. Tommy admired the little boy very much, and the newborn calf was not afraid of tigers, so he was specially asked to state his plan at the meeting to show his encouragement.
The next day, Li Dabao was shocked and overslept. He took a taxi and rushed to the customer. There were red lights all the way. He finally got a new motorcycle. When the customer arrived, he was half an hour late. Tommy looked cold and asked him to wait outside the conference room.
The proposal went very smoothly. The client chose two ideas, and Li Cannon almost got fired. He was lucky enough to stay and serve potato chips.
Customers often send some samples to advertising companies for tasting. After Li Cannon ate it, he named the product. Anyway, South America and Europe will have some place names to add exotic flavor, such as "Mediterranean red stew" and "Texas barbecue".
Li cannon ate the sample of "Mediterranean braised pork" and suddenly felt a little tired. The smell of chemical flavors made him feel like a piston without love.
After more than ten years, he stopped eating potato chips, and his enthusiasm for advertising was also decreasing.
What role do advertisers play in this world? They always say "don't be president, be an advertiser", but that's their YY. The president never takes them for granted.
Advertisers think they are omnipotent God and can create everything. The earth is driven by the brands they design, but in the eyes of customers, they are just buffoons. In fact, they may also be artists who play suona in the team of the road of the dead.
Li Dapao does have something to do with Xerox chips. His last advertising company also made Xerox chips. Li cannon is a bit awkward at this age. Although he has a lot of ideas, for many reasons, the company does not recognize him, and his colleagues get along a bit strangely. Li Dabao doesn't blame them, only blames himself for not being suitable for the advertising industry and this era.
On the last day, when I left in a hurry, there happened to be several packages of potato chips presented by customers, which were cucumber-flavored.
Xiao Yu ate potato chips across the table and complained, "This cucumber tastes strange. Who would have thought that cucumber would taste like potato chips? It's terrible ... "
Li cannon has not eaten pleasure for more than ten years. He suddenly wanted to taste it, so he opened a bag and put a piece in his mouth.
Cucumber tastes really strange. The prepared chemical reagent tastes strange, a little cool and sour, just like his flickering mood.
At this juncture, the taste of cucumber defined his mood at the moment and recorded his life.
It's delicious. Li Dabao couldn't help but take another piece, one after another, one after another. ...