1. Quality of food: As a restaurant with Chili fried meat as its main dish, Chef Fei attaches great importance to the quality of ingredients and cooking skills. The selection of high-quality pork and pepper and the unique cooking method ensure the taste and quality of the dishes. This pursuit of food quality has made consumers trust and loyal to Chef Fei's brand.

2. Brand story: There is often a touching story behind chef Fei's brand, such as the founder Fei Lianghui's love and persistence in Chili fried meat, and how he brought this dish to all parts of the country and gradually formed his own brand. These stories can help consumers understand and recognize the brand value of Chef Fei more deeply.

3. Unique visual image: Chef Fei's brand logo is simple and distinctive, and its bright colors and cute cartoon image leave a deep impression on people.