1, quality first strategy: Honey Snow Ice City store has repeat customers, consumers value the quality, is the quality of milk tea and taste, Honey Snow Ice City to join the continuation of the traditional flavor of drinks, the integration of traditional Chinese handmade production technology, after repeated trials and corrections, the development of more suitable for the modern tastes of the drinks.

2, the price of the right crowd strategy: Honey Snow Ice City marketing strategy is very important to analyze, remember this, Honey Snow Ice City store is new or new products on the market, the positioning of the price is very important to be able to affect the promotional effect, consumers are more like good value for money and inexpensive products, Honey Snow Ice City per capita of as little as 4 yuan on a cup of tasty drinks, by the The consumer's favor.

3, enhance the efficiency of the strategy: Looking at the staff slow production process, many consumers will lose patience, become impatient, will give them an unsatisfactory consumer experience, so the Honey Snow Ice City norms require that the staff in the production of milk tea do not let the customer wait for too long to ensure that the quality of the same time to improve efficiency.

4, brand enhancement strategy: brand image and reputation enhancement will worry about no customers, so try to create a good consumer experience in the service, in some of the takeaway platforms should also focus on the consumer's feelings, to the details, to give them a satisfactory experience, but also can receive their good return.

5, terminal packaging strategy: that is, according to the taste of honey snow ice city, features, in stores and other direct contact with customers in various forms of publicity.

6, dynamic marketing strategy: that is, according to the changes in the market in a variety of elements, constantly adjusting the marketing ideas, improve marketing measures, so that the marketing activities to better adapt to market changes, the honey snow ice city operators can grasp the hot spots to do marketing and so on.