In China, 2019 is known as the “first year of plant-based food”, and the trend of “artificial meat” has risen. According to data from Qichacha, there are currently more than 1,700 artificial meat companies in China. According to market research agency MarketsandMarkets, China’s plant-based meat market has huge room for growth. Data shows that the global market size of plant-based artificial meat in 2019 is approximately US$12.1 billion, and is expected to grow at a compound growth rate of 15.0% annually. Currently, the meat substitute market in the Asia-Pacific region is growing the fastest, with a CAGR expected to reach more than 8%, and the Asia-Pacific plant-based meat market will be dominated by China.

“Pea protein exported to the United States and Canada is also a semi-finished product.” said Zhu Danpeng, an analyst in the artificial meat food industry. "'Artificial meat' is a term put forward by the media and investment circles. In fact, it is more appropriate to call it 'plant meat'," said Zhang Tao, co-founder of Daofuzi Food International, a company that focuses on investing in the plant meat market.

According to China Investment Network’s verification, currently, China’s three major companies in the “plant-based meat” business include Shenzhen Qishan Food, Jiangsu Hongchang Food and Ningbo Sulian Food. However, the domestic artificial meat market is small, and no “artificial meat” giant has yet emerged.

In 2018, the revenue of the above three companies was 300 million yuan, 60 million yuan and 30 million yuan respectively, while Beyond Meat’s revenue in the same period was 87.9 million US dollars, approximately 600 million yuan, which is greater than The sum of the three companies. The problem is not the difference in taste. "The manufacturing principle is the same as that of foreign countries." Jiangsu Hongchang's official website said that after soy protein isolate is refined into high-protein plant blocks, the gas, color and seasoning are adjusted according to the desired taste and natural seasonings are used, and finally the plants are made. meat products.

The core problem is that artificial meat is not in line with Chinese people’s eating habits. "Wu Fang told China Investment Network. Industrial Securities data shows that 70% of China's meat product consumption market is hot fresh meat and frozen meat, including various hooves, claws, ribs, heads, skins, tendons, offal, etc. The series consists of complex meats. Artificial meat mainly includes cold meat such as steaks, sausages, meatballs, etc., and Chinese consumers have low acceptance. “From the appearance, the meat filling of this plant-based artificial meat mooncake is very realistic. High, elastic when squeezed, and will leak fat-like oil. However, compared with real meat, the flavor of the meat filling is relatively monotonous, the chewing fiber needs to be strengthened, and the most important thing is that it lacks a little soul-meat flavor. "An internal taster of the first "artificial meat mooncake" said.

At the same time, vegetarianism is not popular in China. In recent years, countries such as Europe and the United States have accelerated the trend of vegetarianism due to the prevalence of humanitarianism and environmentalism. The expansion has also pushed the consumption of "artificial meat" to a climax. However, in China, the awareness of "vegetarianism" is far less than that in Europe and the United States, and the consumption habits of "artificial meat" need to be cultivated. However, foreign successful experiences and huge market potential are still inspiring. Increase investors’ enthusiasm for related projects