In fact, people's potential is very great. As long as you dare to think and innovate constantly, you can always find some new points in some well-known products around you, give people a novel feeling, and find differences from things you turn a blind eye to. This is innovation, and this difference is innovation. For example, we eat ice cream all the year round. If we spend a dollar to buy an ice cream every time and throw away the stick after eating, we will never find an innovation. But a thriving vegetable ice cream shop is quite innovative. It is considered in different ways. Vegetable juice, such as carrot juice and cucumber juice, is mixed into the ice cream to make various vegetable ice creams, and the raw taste of vegetable juice is treated to remove the taste of vegetables. Mix the processed vegetable juice with ice cream powder to make interesting ice cream with various colors and distinct layers, which is very popular among young people. And combine vegetable ice cream with all-natural health concept, and push the concept of vegetable ice cream to a climax.

Coincidentally, as the raw material of noodles itself, as a main food, it has actually been well known. But you can also find innovation from it. There is a shop in Nanjing. The noodles made by this shop are colorful noodles, which are mainly a visual stimulus for customers. Its color is to mix all kinds of vegetable juice; There is also a special jiaozi, our jiaozi should be pinched, and this jiaozi is jiaozi. Ask how to cook in jiaozi, and the taste is still delicious. Many people find it novel and try it. China people just can't stop this novelty to give it a try; There are also people who make color keys. Stories like this have a similar feature. We use products and familiar things that we are used to to to provide services to customers, to stimulate their senses, to make them feel that this thing is novel, and then everyone will try it. What is innovation? About ice cream and noodle entrepreneurship, what is shown is to tap the intellectual potential of entrepreneurs, and what everyone says is different. When a person thinks of this point and digs into the intellectual potential, he can find a place different from other people's products and provide a novel thing to consumers, which leads to innovation.

Generally speaking, creativity is actually a unique idea, but it can make entrepreneurs find a new way on the road to entrepreneurship and rise rapidly in their careers. Creative entrepreneurship has the magical function of turning the stone into gold, especially for entrepreneurs who don't have much resources, they can obtain various resources, including funds and talents, through unique creativity. This flexible and free way is suitable for all kinds of people to choose. But it must be emphasized that there must be standards for everything and creativity. A good idea should meet the following "five-character" criteria:

Novelty, that is, novelty, refers to an idea or product that is unique and sounds refreshing.

First, that is, leading, refers to the idea that appears first or enters the regional market first. If this idea has existed abroad or in another region, but not in our country or region, it also conforms to the concept of "first". Reality, that is, reality, means that the idea is practical and implementable, not castles in the air, but out of reach.

Curiosity, that is, strangeness, refers to the uniqueness of the concept, or this concept is different from similar products in terms of products, with particularity, and becomes a personalized product with unique style.

Simplicity means that a good idea should be simple, clear and uncomplicated.

These standards provide a reference for entrepreneurs to grasp entrepreneurial information more accurately and select entrepreneurial projects, and also lay a solid foundation for entrepreneurs' entrepreneurship and make a good start.

Nowadays, in the modern society with market economy and open economy, creativity has brought more opportunities for entrepreneurship. Unconsciously, creativity has become an indispensable entrepreneurial resource, which has occupied many fields such as advertising, architecture, art, industrial design, fashion design, film, music, publishing, software and television broadcasting, and a number of creative industrial bases with their own characteristics have emerged. It can be seen that creativity has brought unlimited development opportunities to the whole industry and society, not just opportunities in entrepreneurship.