217 beauty salon business plan model essay

The business plan is the carrier to finally implement the idea of starting a business in black and white. The quality of business plan often directly affects whether the founders can find partners, obtain funds and other policy support. How to write a business plan? It depends on the target, that is, the target of the plan. For example, should it be written for investors?

1. Development prospect

With college students' increasing understanding of western culture and the continuous entry of western food culture, more and more college students have a strong interest in western food, so that many people, especially college students, want to get in touch with it and try it, so there are huge market resources in it. Opening a western restaurant near the university can make good use of and develop this market. Although the funds may be limited, I still hope to raise it.

2. Product features

1. Western restaurants should aim at serving customers and provide them with high-quality western food services, so that customers can have a very clear and profound impression on western food and enjoy it spiritually.

2. Restaurants must know the competitors' situation, compare their products and services with those of competitors, and work out specific promotion plans and schemes on this basis. In the process of implementing the plans, they will establish a distinct corporate image by promoting their unique products or business style.

3. Western restaurants should develop their own unique products and services, establish a high innovative image among competitors, and learn from their unique characteristics to provide quality services.

4. By mainly adopting the middle and low price strategy, we strive for perfection in food color, fragrance, delicacy and service, and strive to give customers maximum enjoyment and psychological satisfaction, and consciously classify similar foods according to consumers' psychology of price comparison to form a price series, so that consumers can quickly find their accustomed grades in price comparison and get "satisfaction" in purchase to realize sufficient benefits.

5. Western restaurants in China have a long history, and they are rich in varieties, and have initially formed a pattern of high, medium and low grade. Brewing, soaking, steaming, cooking, roasting, frying and frying are all varied, but they are all old faces that have remained unchanged for many years, and consumers are not fresh about them, especially their cultural taste is too low to keep up with the development trend. Therefore, they are all old faces.

Third, market analysis

The market of western restaurant campus economy has a wide range of development fields, and consumers are also very simple consumers, with less competition compared with the external market, simple individual operation and mainly small investment. To serve students, we should provide the best service. First of all, we should attract students' attention so that they can come to our store in the shortest time. Secondly, how to achieve the following marketing effects.

analysis of the formation and development prospect of western food industry

1. With the western food culture entering the China market, more and more people begin to pay attention to western food, which provides a good market prospect.

2. Western food is an existing diet in developed countries, which forms the western food culture and has an impact on the family food culture in China.

3. To provide support for the development of Chinese food culture.

Fourth, the location of the store

The construction site is near the college, and there are 6, teachers and students in the college. According to the survey data, 54.7% of them spend more on diet, which is why diet is also the first choice for starting a business in the school. The vicinity of Xiaozhongdu Food Street is the most gathering place for boys and girls to have dinner, with occasional visitors accounting for 65.8% of all teachers and students. At present, 4.2% of teachers and students feel that the most lacking service in the school is the dining environment, and the western restaurant suitable for eating and drinking is designed with elegant, comfortable and leisure consumption environment, which shows that the western restaurant will be more popular after its opening.

business scope:

1. The Huangpai staple food package is economical and practical, such as: Thai chicken steak with Indonesian fried rice package, green curry pork steak with spaghetti package, eel Thai chicken steak with local rice package, etc., and each package is also equipped with (corn cream soup, rape, hot milk tea or frozen lemonade), which is most suitable for campus couples.

2. western food combined with fast food. For example: steak (steak, pork chop, chicken chop), all kinds of fast food, all kinds of snacks, all kinds of Chinese and western stews, Chinese and western local meals, and noodles (spaghetti, rice noodles, etc.).

3. Beauty dessert. For example, stewed eggs with ginger milk and snow clam cream, millet pumpkin sago, millet Rong fresh milk dew, coconut taro sago and so on are most suitable for female college students who love beauty.

4. Make some cold drinks, hot drinks, snacks and salads according to different seasons. For example: freshly ground coffee, fancy exquisite iced coffee, fragrant milk tea, special flavor tea, natural scented tea, exquisite drinks, freshly squeezed juice, ice cream, nourishing desserts and so on.

v. Analysis of competition

1. Analysis of the demand for western food

Western food has been concerned by the people from the beginning, especially college students, and both students and other consumer groups are very interested in it, so opening a western restaurant has great market prospects. Carry out humanized management under the marketing plan formulated by this western restaurant, and use a series of strategies such as brand strategy and price strategy to operate. The market in China is small, and it is a potential big market. Because a large number of people in different regions gather together, their choices of diet are very different, but the diet available in the market is relatively single, so the market prospect is very good.

2. Characteristics of western restaurants

(1) Identity

At present, in many cities, western restaurants are completely a routine. In addition, the diet is relatively simple, ignoring the special service, which hinders the development of food culture.

(2), the pursuit of fashion personalization

Western restaurants blindly pursue gorgeous appearance and fashionable modeling, ignoring the operation combined with the characteristics of the region

3, marketing strategy

(1), market institutions and marketing channels' choice: Ziqile Western Restaurant is located around the food street, connected with a series of fast food restaurants, which is different from other fast food restaurants in that it has a better dining environment and more. Multi-channel publicity through advertisements and leaflets.

(2), marketing team and management: respect the independent personality of catering staff. The management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors. They should not only feel the strict discipline of western restaurants, but also care for employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm. They should be treated fairly, equally, and give full play to their talents.

(3) Promotion plan: The promotion strategy of western restaurants should be competition-oriented. Restaurants must understand the competitors' situation, compare their products and services with those of competitors, and work out specific promotion plans and schemes on this basis. In the process of implementing the plans, they can establish a distinct corporate image by promoting their unique products or business style.

(4) Price decision: Mainly adopt the middle and low price strategy, strive for perfection in food "color", "fragrance", "delicacy" and service, and strive to give customers maximum enjoyment and psychological satisfaction. In view of consumers' psychology of comparing prices, similar foods are consciously classified into price series, so that consumers can quickly find their accustomed grades in price comparison and get "satisfaction" in purchasing.