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Liu Changde Marketing Dictionary
Personal service, be the planning department of the enterprise.

Respect the market, respect consumers and respect the wisdom of the predecessors, because without the wisdom of the predecessors, there would be no current enterprise. From the launch of new products to investment promotion and distribution, from terminal display and maintenance to holding various promotional activities, from newspaper and TV advertisements to a manual and a DM, we will provide long-term personal planning support for enterprises and help them solve all problems encountered in the marketing process anytime and anywhere! In the process of solving problems, establish a relationship of mutual trust, solve one problem at a time, and the transaction will become new friends. For new friends, they will constantly solve the "small" problems in the marketing process and gradually become old friends. With old friends, Da Chan has no worries.

Your shoes are as big as your feet.

Fried Wolf has always advocated "tailor-made marketing". One million yuan can be a market, and ten thousand yuan should also be a market. "How big the customer's feet are, how big the shoes are for him. The drug-frying wolf always advises customers to brake statically and cross the river by feeling the stones. Only when he sees the rabbit can he spread the eagle.

Avoid competing with powerful competitors, and at the same time push competitors aside, subtly changing the power contrast between the strong and the weak. Sell the same product in different ways. Turn weaknesses into features and features into selling points. Avoid the encirclement and interception of strong brands, be a big fish in a small pool, not a small fish in a big pool, and fight the weak with the strong.

Mr. Wang's "son" and later "married"

Investing in enterprises, the less risk, the better. The poison wolf believes in the principle of "hello, I am good", always bearing in mind that the money of business owners is blood and taking the initiative to take risks. For the first time, do a free soft article hype for business owners, including writing, publishing and hype, so that business owners can see that a "son" has been born and then decide to "get married".

Business owners don't have to worry about financial risks, because the drug-frying wolf has been insisting on the settlement system of "getting on the bus first and then buying tickets at the station" for ten years. If you are not satisfied, don't accept it, and then pay it. We are confident, because in the past ten years, no business owner has "charged" by our intelligence.

Story marketing, marketing story

Brand stories are true and false, and there is no need to distinguish between true and false. Reason is truth.

In order to make consumers accept your product information as happily as listening to stories, the marketing copy should be as easy to understand as stories, because our consumers are not experts and scholars, and we can't ask them to go to college to see our advertisements. If so, they won't need our products after graduation.

We are not qualified to choose consumers, but should try our best to make all the target groups understand and enjoy themselves. We should constantly market this story, make it deeply rooted in people's hearts and pass it on from generation to generation.

Use your feet first, then your mouth.

No investigation, no right to speak. Modern marketing is target marketing based on demand. If marketers want to succeed, they must have an insight into the real needs of consumers, so as to get twice the result with half the effort and win the market. Understanding consumer demand requires a lot of market research. The decocted medicine wolf believes in the truth that "stand high, see far, but can't see clearly". The drug-frying wolf has always stressed: "The only teacher of the brand is the consumer. Whoever consumes my products will study who is thorough. "

Come from the market, go to the market

Stand tall, see far, but can't see clearly. Planning, not only to climb high and see far, but also to bend down and see clearly.

The new products planned by the drug-frying wolf will pass the trial sale. First, we will try various means of promotion, advertising and sales to provide sufficient basis for the decision-making and adjustment of marketing strategy and advertising strategy. The marketing strategy and advertising strategy can only be determined after three rounds of trial sales of new products. Aodong Anshen Bunao Liquid "A little earlier, a little later, good night, early brain tonic" and Huiren Shenbao "Drink Huiren Shenbao, and our husband and wife have been living well" are both second-generation advertising words refined according to market changes.

The lower the market, the bigger the market.

The market for medical and health care products is growing, and the following consumers are not as poor as expected, and their spending power is not weak. You have occupied all the first-tier cities, and the market below is less than110. At first, business owners didn't agree with this view, but after the products were wildly operated, business owners were surprised to find that this view was simply "truth", even expensive anticancer drugs were no exception.

Ten fingers to catch a louse.

Ten fingers caught ten lice, but none of them were caught. We should concentrate our superior forces and annihilate a few enemies.

The poisonous wolf advocates concentrating all manpower, material resources and financial resources, focusing on attacking one point, capturing one city and then attacking the second. Many customers stumble on the road of diversification, and pay great attention to the "focus" rule of marketing after contacting the drug-frying wolf. Only by focusing on business, advertising firepower and strategic resources can we defeat the enemy.