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Creative Scheme of Valentine's Day Activities in 2022 Restaurant
Creative Scheme of Valentine's Day Activities in 2022 Restaurant (5 general articles)

In order to ensure the scientific and orderly activities, it is usually necessary to make a complete activity plan in advance, which is the detailed rules, steps and arrangements of specific actions for an activity. So how should we make an activity plan? The following is my carefully organized creative plan for Valentine's Day activities in 2022 Restaurant (5 articles in general), for reference only, and everyone is welcome to read it.

Creative Plan for Valentine's Day Activities in 2022 Restaurant 1 1. Publicity Positioning

With the increasing competition in Yangcheng catering industry, the era of personalized development of Yangzhou catering has come, and the era when you can earn high profits in the market by relying on the first-and second-class catering varieties is gone forever. Only by positioning your own restaurant as a personalized catering can you be invincible among many peers.

What is the "personality" of catering? It should be like a beauty with both inside and outside, with not only the face of an angel, the figure of a devil, but also the beauty of mind. If a restaurant has only a formal personality, but a pot of rotten dishes is cooked, its personality is pale; If the food is first-class, but the decoration of the store is just like picking up a few tables and chairs by the roadside, it is also a pity.

As an ancient saying goes, "Only one scoop of water is enough for three thousand", the xx Chinese-Western compound restaurant with such elegant atmosphere is undoubtedly the best place for white-collar workers and young talents in Yangcheng to love and enjoy their lives. Therefore, if xx Chinese and Western Compound Restaurant is packaged into a "love restaurant" full of personality, it can not only make maximum use of existing resources and save unnecessary waste, but also make people clear at a glance, fall in love at first sight and never forget anything in the information age full of all kinds of information, so as to obtain the maximum publicity effect with the minimum publicity cost.

Therefore, we specially tailored the propaganda theme of "the most romantic love restaurant" for xx Chinese and Western compound restaurant. It is suggested that merchants launch various colorful planning activities around this theme in future publicity activities. Now it's only one month before Valentine's Day next month, so it's a good opportunity to launch a publicity campaign.

Second, the publicity background

Compared with this year's Spring Festival, Valentine's Day has taken the lead in arousing the appetite of merchants and consumers, with beautiful roses and delicious meals. When people close their eyes, they are already looking forward to how to spend this romantic time on Valentine's Day. Merchants are even more strategizing and ready to go, especially western restaurants, bars, cafes, tea houses, etc., which have already aimed at this big cake. It is difficult to impress consumers by just fighting price wars and engaging in simple preferential rewards. If you want to stand out from the crowd, you have to find a new way. As far as the unique atmosphere of xx Chinese and Western compound restaurant is concerned, you might as well try to organize a warm and romantic party to attract people's attention. Of course, successful event planning can not be separated from strong media support. Now, the preliminary plan of this event is given for your reference:

Third, publicity methods

1, activity theme: Meeting xx means a lot.

2. Participants: couples or temporary couples recruited by powerful matchmaking agencies and TV advertisements in this city.

3. Activity flow: (for reference only)

The first wave: love at first sight

It is mainly aimed at single men and women who have registered in major matchmaking agencies in Yangcheng. Single men and women hand in cards prepared in advance (with the recipient's name written anonymously) to the host, who then reads them out one by one and submits them to the recipient. Finally, the top three who received the most cards were summarized to perform programs for everyone. Through this activity, the person who received the card can ask to know who sent the card, and on the premise that both parties are willing, they can temporarily sign up for the matching program together.

The second wave: the tacit understanding test

Mainly aimed at married guests, the host asked dozens of questions, such as "What's your favorite color at ordinary times" and what do you do when you are in a bad mood ",and then the couples wrote the answers on their own boards. In the end, those who have the same answer are the most tacit couples, and they can get a small gift provided by xx.

The third wave: for whom are the hearts in full bloom?

Facing all the guests to auction a bouquet of blue enchantress roses and a bottle of rare wine provided by xx, the successful bidder will receive a special gift (to be determined), which means wholeheartedly and forever, xx will witness true love, and the top 5 participants who are closest to successful bidding will receive a bouquet of flowers provided by xx for free.

The fourth wave: true confession

After the above series of interactive activities, a lyric session encouraged the guests who participated in the matchmaking date to speak bravely, improve the success rate of the on-site quick dispatch, and emphasized that the most touching confession would win the grand prize.

Through the promotion of this activity and media campaign, let more people know about xx, fall in love with xx, and let xx witness the romance and sweetness of urban life.

Fourth, the advertising plan

1.The goal of advertising is to make xx Music Restaurant the first choice for fashionable men and women to enjoy romantic time, especially on Valentine's Day night, so as to cater to the interactive activities of couples and push the atmosphere of xx to a climax.

2. Advertising time:

Promotion period of the activity: 20xx 1 month 13 --20xx February 13 (the columns of "City Express" and "Whole Food Beauty" solicit couples and contact powerful matchmaking agencies for cooperation, which initially aroused social concern).

Activity duration: 20xx February 14.

The fading period of the activity: 20xx February 15 --20xx February 18. The program "City Express" tracks and reports couples who have successfully dated on Valentine's Day, and lets them go back to the xx Chinese and Western Compound Restaurant where they first met, interview their inner feelings and render the wonderful effect of first-class environment warming their love (you can contact friendly guests).

3. The focus of advertising: focus on rendering the unique romantic mood of xx, and strive to build its first brand image of Yangcheng West Restaurant.

4. The performance of advertising: the combination of print and TV publicity.

5. TV advertising media costs:

Promotion period: 1 month 12-February 13 "City Express" 10 one-minute topic: 700× 10=7000.

1 month 13-February 12 "total food beauty" 30 seconds a month advertising: 5000 yuan/month.

Progress period: Yangzhou TV station tracks the life and city express today, and the TV host hosts it on the spot.

30 seconds of today's life report broadcast costs 40 seconds, 4000 yuan

Fading period: give a four-minute live party in the beauty of total eclipse as a summary of the activity.

The specific details will be discussed with your store.

Creative Scheme of Valentine's Day Activities in 2022 Restaurant 2 I. Background of the Activities

(A) Valentine's Day background

Valentine's Day, a western festival that originated in ancient Rome in the third century A.D. and allowed lovers to show their love for each other, has now become a widely spread festival all over the world. Valentine's Day and its corresponding consumption pattern have also become another popular western festival after Christmas, which is increasingly accepted by consumers. Hotels have the best conditions to create Valentine's Day, so spending Valentine's Day in hotels has become a necessary program for people with a certain economic foundation. The hotel takes "If you love, please love deeply" as the theme to carry out activities, so that the sweet and loving atmosphere lingers in the hotel. The small fountain at the entrance of the romantic Champs Elysé es Western Restaurant is surrounded by roses, and a bouquet of carefully prepared roses is placed on each dining table. The menu is a Valentine's Day meal carefully prepared for guests, and romantic music has been lingering in the western restaurant. We extend our most sincere wishes to the couples who come to dinner. Red wine, chocolate and eleven roses are also put in the couple suite to provide romantic accommodation for couples.

(II) Background of event planning

According to the hotel's experience in organizing this event, young white-collar workers and high-paid people between the ages of 20 and 40 attach great importance to the Valentine's Day of 2. 14. The hotel is located in the downtown area, surrounded by many white-collar offices, which is an excellent opportunity for the hotel to promote this activity. The hotel also invested a lot of money in this activity, and planned this event well one month in advance, striving to make guests enjoy a comfortable dining environment and living environment. At the same time of economic benefits growth, it will achieve good social benefits to the greatest extent.

Second, the purpose and significance of the activity

(1) Purpose of the activity

The hotel will build momentum through Valentine's Day, gather popularity, drive popularity, tap potential customers and promote sales; Let Chinese and western cultures communicate better, inherit the culture, and lay the experience for other festivals in the hotel; Enhance the status of the hotel in xx through novel activities, so that customers can greatly appreciate our hotel in comparison; Every activity is a test for hotel employees, and hotel interests are employee interests. Only through cooperation can the cohesion and collective sense of honor of hotel employees be enhanced.

(2) The significance of the activity

2. 14 Valentine's Day is becoming more and more popular in China, becoming an essential festival every year. There are various ways to hold parties, including family parties, friends parties and lovers parties. It is a good time for friendship, affection and love gathering. As a grand festival, there must be a specific venue, hotels can provide excellent places, and room catering can be promoted on Valentine's Day. On the one hand, it can make the hotel get good economic benefits and improve the hotel's operating income. As the earliest high-end hotel in xx, xx Hotel has accumulated a wealth of experience in customer service, and made all kinds of critical services perfect. This Valentine's Day event hotel is also in response to the pace of social development, constantly improving and innovating the activities, and striving to be perfect. Let the old brand xx no longer be eliminated in social progress. On the day of 2. 14, let more couples continue their love.

III. Time and place of activities

Activity time: 20xx.2. 14-2. 16.

Venue: Champs Western Restaurant on the first floor.

8- 1 1 Floor Deluxe Suite

IV. Forms of activities

(A) Valentine's Day couple activities

(B) Western food room department discount big delivery activities

V. Relevant preparations before the Valentine's Day activities.

(a) billboards, brochures

1. Do some propaganda on TV.

2.LED advertising, posters (marketing department is responsible)

(2) Valentine's Day invitation card

1. The management company is responsible, and all operating departments and marketing departments implement the distribution and mailing work.

2. The distribution and mailing targets are mainly large households and frequent customers who spend money in the store, and the hotel's greetings and blessings to them are combined with the hotel's holiday promotion activities.

(3) Gift making

The purchasing department will contact Valentine's Day gifts and decorations to make the gifts exquisite.

(D) Quality training of employees

Continuously strengthen and improve the quality of employees. Tell them the importance of this activity, strengthen the standardization of employee etiquette in western food, and increase appropriate training. Play some movies and increase practical operation. Make full preparations for this activity of the hotel. The housekeeping department should do a good job in training the reception work of the front desk staff and the room operation training of the floor attendant. Avoid unnecessary troubles when guests check in.

(E) Promotion division of labor

Managers of all departments of the hotel make promotion arrangements and make changes in activities according to the needs of old guests and inform the marketing department. Before 2. 14, the hotel group purchase dinner was launched on the internet, and the Formosa Plastics Steak Supreme membership card was also launched in the western food of the hotel. Customers can enjoy the opportunity of 10 Formosa Plastics Steak and three free buffet coupons and three luxurious rooms. Guests staying in the room will enjoy a 50% discount, and will be given a KTV carnival for 4 hours and a free sauna for 2 hours.

(6) Decoration and layout in the store

1. Some pictures related to the Spring Festival and posters of promotional contents in the restaurant are posted on the storefront, mainly in red, highlighting the festive atmosphere of the festival. Roses are placed around the pool at the entrance of Xiangxie Western Restaurant to attract guests and let them know that the hotel will hold this event soon.

2. The restaurant will arrange gift booths on weekends to promote the dining guests.

3. Hotel lobby music should always be romantic and comfortable, giving guests a comfortable environment.

4. In the lobby, on the day of 2. 14, the concierge should distribute roses to couples who enter the store for consumption. And extend their most sincere wishes. A large double knot (made of bamboo and flower mud) is placed on the column of the hall.

5. In terms of room decoration. Rose chocolate and red wine should be placed in the room for couples to enjoy. The hotel should also provide them with undisturbed service, so that they can enjoy quiet after rest.

VI. Contents of activities

(1) Valentine's Day wishing and blessing activities

2. 14 Double knot placed in the lobby. Anyone who comes to the hotel on February.14-2.16 can get a chance to make love wishes and blessings. Each couple can get a couple glass bottle, and a label represents a promise. The label is divided into: red represents young love, suitable for young people under 25. Blue represents mature love, suitable for lovers aged 25~35. Gold represents perfect love and is suitable for lovers over 35 years old. Customers can write their love wishes and wishes for themselves and others on the label, then put them into a couple's glass bottle and hang them on a double knot, which will last for a week.

(2) Champs-Elysé es Western Food Valentine's Day gourmet dinner and lucky draw.

2. 14 On this day, Champs Elysé es launched a Valentine's Day gourmet dinner. A set meal was carefully prepared for the couples who came to eat, and this part of the lucky draw was added. On that day, there will be a greeter at the entrance of the restaurant. When the guests enter the restaurant, each person will be given a number plate, and the guests will be asked to write their names on the back of the number plate. The number plate will be collected before 20 o'clock, and the lucky draw will start at 20: 30. Six lucky people were selected, and each of them got 32 free buffet dinners in the western restaurant. At the same time, each dining lady was given a free papaya stew chinese forest frog nourishing beauty product, and the man was given a glass of fine wine brewed by the hotel.

(3) The couple's room is 30 days old.

The VIP department and the green card department have 30 big rewards, 3788 set of green cards, 6 hotel retail price 988 executive free room coupons and 5 buffet coupons. Membership card enjoys VIP discount in all business departments of the hotel. A delicate fruit bowl and a snack will be given upon check-in.

(D) Hotel wedding banquet big rewards

Couples who are spending money in a hotel are willing to hold a wedding banquet in the hotel if they get married. The hotel will give customers the biggest discount. And the hotel's "wrapped in silver" will give the hotel the biggest profit and meet customer needs. The newly-added' Wedding Consultation Room' in the hotel invites couples to join us.

VII. Budget for Activities

(1) Budget

Decoration cost: LED lights and colored lights: 500 yuan.

Double knot bottle ribbon, etc. 500

Rose tree, rose, menu 1000

Advertising cost billboard 1000

Newspaper 1000

Brochure 800

Value of coupon room, recreation project 2000

On-site lucky draw prize 2000

Valentine's Day gift 2000

Other miscellaneous expenses 2000

Total 12800

(B) Activity benefit analysis

1. Social benefits

Social benefit is a comprehensive benefit in enterprise management, which is closely related to economic benefit. Good social benefits can promote the improvement of economic benefits. Make enterprises in an invincible position in the fierce social competition. Establishing the social image of the hotel is an important content for the hotel to realize social benefits. It includes two aspects: popularity and reputation. The Valentine's Day event held by the hotel is also an initiative to improve popularity and reputation. As the earliest star-rated hotel in xxX, XX Hotel has accumulated a wealth of experience in customer service, and made all kinds of critical services perfect. This Valentine's Day event hotel is also in response to the pace of social development, constantly improving and innovating the activities, and striving to be perfect. Let the old brand xxx no longer be eliminated in social progress. On the day of 2. 14, let more couples continue their love.

2. Economic benefits

Valentine's Day is a typical western festival, but in recent years, it has become a festival that young people in China look forward to every year, and its popularity has greatly exceeded the traditional Chinese Valentine's Day on Qixi. On this day, couples will arrange many activities to celebrate this special festival. In this way, Valentine's Day on February 14 became the first consumption peak after the Spring Festival. Many businesses actively seize this opportunity and engage in various promotional activities in order to obtain a sales growth at the beginning of the year. Similarly, we are no exception, and we must seize this opportunity.

During Valentine's Day, the main consumers are unmarried young people aged 20-25, accounting for about 52%, followed by married couples aged 25-35, accounting for about 43%, and the elderly consumers over 50 also account for nearly 5%. Consumers' buying behaviors are mainly gifts (flowers, chocolates, etc.), entertainment and catering. Hotels seize the opportunity, 2. 14 should also greatly increase the hotel's revenue while meeting customer needs. Recently, the state has forbidden public funds to eat and drink, which has caused great losses in the hotel industry. Why not slowly change the main body of hotel consumption, so that more people are willing to enter the hotel consumption. Try different festivals to find out what customers need and let the hotel launch more attractive activities. Valentine's Day is the first holiday after the New Year. Think about what customers think and what customers need, and 20% customers can create 80% revenue.

Creative Scheme of Valentine's Day Activities in 2022 Restaurant 3 I. Forms and themes of activities

The activity was carried out in the hotel food court in the form of separate meals, highlighting the romantic and warm Valentine's Day atmosphere.

Second, the specific arrangement of activities

1, venue layout: the hotel food court will be arranged before xx (green plants will be arranged between dining tables and corridors, the hotel POP flag will be posted, and the lighting configuration will be well done);

2. Advertising: 10 posters were made by the public relations marketing department before xx, and posted in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, Xinwen Road, Renmin Road, Jinsha Road, Liuyanghe Road, hotel gate, lobby and pedestrian street respectively.

3. Other matters of Valentine's Day activities:

A. Dining starts at17: 30.

B, 200 roses will be ordered by the public relations marketing department before the afternoon of xx.

4. Marketing methods:

By means of on-the-spot marketing, visitors can buy tickets directly at the bar for dinner, and each couple will send a bunch of roses.

Third, the menu

(68 yuan/per person) Luo Songtang or corn cream soup, seven butter meals, seven mandarin duck steaks (steak with black pepper sauce/tomato sauce), seven fruit platters 1 vegetable salad 1 red wine/coffee/black tea 1 serving.

Note: guests can also order other dishes (including Chinese food) and choose by themselves.

Creative Scheme of Valentine's Day Activities in 2022 Restaurant 4 I. Background of the Activities

In our country, on the night of the seventh day of the seventh lunar month, the weather is warm and the plants are fragrant. This is commonly known as Valentine's Day, and some people call it "Begging for Cleverness Festival". According to legend, on this night every year, it is the time when the Weaver Maid and the Cowherd meet at the Magpie Bridge. Legend has it that when you look up, you can see the Milky Way meeting of Niulang's niece, or you can eavesdrop on the love story when they meet in the sky under the melon and fruit rack. By extension, especially in recent years, Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, which is similar to Valentine's Day on February 14th. Valentine's Day is a love classic handed down in China for thousands of years, and it is the best example of faithful and beautiful love. With the invasion of western culture, it is gradually forgotten by people. However, in the ever-changing new international environment, a wave of learning China culture has been blown up, and many foreigners have begun to celebrate traditional festivals in China. Valentine's Day has gradually come into people's sight. On the occasion of this romantic festival, our hotel specially held a romantic activity for Valentine's Day. First, in order to better publicize the traditional China culture and enhance the young people's understanding of the traditional China culture; Secondly, it provides a platform for singles who often work but lack social activities to make friends. Third, take Valentine's Day as an opportunity to close the relationship between the hotel and new and old customers, establish the reputation of the hotel, enhance customers' recognition of the hotel and accumulate customers.

Second, the preparatory work for the event

The preparatory work in the early stage of the activity is the primary link for the smooth development of the whole activity. The quality of the preparatory work in the early stage of the activity has a direct relationship with the smooth progress of the activity. Solid preparation is the basic guarantee for the success of the sensation.

(1) Determine the theme and scope of the activity.

1, activity theme: Lovers are looking for fate-I am destined to love you.

2. Target audience: the high-paying class and senior white-collar workers who are still single, and then further promoted to the middle class of society. (single people aged 20-40).

3. Activity time: August 6th-7th, 20XX.

4. Venue: Beijing Hotel

5. Registration items

(1) The deadline for registration is 24: 00 pm on August 5th.

(2) Registration method: You can register in the hotel lobby or in the hotel official website. Bring your valid certificate when you register.

(Note: Singles aged 20-40).

(2) Activities and publicity work

1, continuously broadcast the promotional subtitles of "Destiny loves you" on the electronic display screen of the hotel.

2. The distribution of posters for the pre-event from August 1 day to June will be located in the downtown area of office buildings and shopping malls.

3. August 5; On the same day, the lover's huge poster was used to promote it.

4. Distribution of consumption vouchers during August 1 Day-7 activities.

5. In the early stage of the event, cooperate with newspapers and periodicals on major websites to publicize the news of the event.

(3) Activity scene layout work

1, restaurant peripheral layout

(1) Design of Lover's Queqiao → Add the cultural atmosphere of the restaurant.

At the entrance of the hotel, a large-scale lover's bridge gate was creatively designed, and the cultural customs of the traditional lover's bridge club were used to add the humanistic style and festival uniqueness of the hotel. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure of lovers for every consumer who enters the store.

(2) Creative layout of Cowherd and Weaver Girl → Create more publicity topics.

Combining with the entrance of Lovers' Magpie Bridge, the characteristic modeling figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the western restaurant from the external environment, but also provides an opportunity for consumers to take photos as a souvenir, so as to pass on photos as an effective way for the hotel's word-of-mouth publicity.

(3) Antique propaganda column → point out the theme of the activity

Abandon the traditional Chinese column, creatively design antique propaganda columns according to the theme of lover marketing, and paste the slogan of "Destiny loves you" to play the role of activity promotion and atmosphere creation.

2, the hall environment atmosphere layout

(1) Valentine's Chinese Lantern Arrangement

Chinese lanterns are set in the lobby and main aisle of the hotel to add the humanistic style in the hall.

(2) modelling publicity flag layout

According to the theme of lover's marketing, the picture and content of the flag are designed and publicized in a unified way, and they are arranged in an orderly way with creative modeling for the promotion of activities and the creation of atmosphere.

(3) Modeling and layout of the photo receiving desk

According to the actual site, a photo collection desk (initially designated as the front desk) is set up, and it is decorated with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.

(4) Stage modeling and layout in different zones

According to the actual hotel site, the zoning planning and design, stage creative modeling design and layout are carried out.

(5) Light and shadow art equipment layout

According to the actual restaurant venue, arrange the lighting equipment, light and shadow performance equipment, etc. required on the day of the event.

3. Stair layout

Walking on the stairs, whether from top to bottom or from bottom to top, often gives people a very strange feeling. The distinctive arrangement on both sides easily gives people a sense of integration. It is a happy road with warm light purple and slightly curved stairs and little flowers beside it.

Creative Plan for Valentine's Day Activities in 2022 Restaurant 5 I. Theme:

"Through the night of lovers, I will meet you more beautifully"

1. For single customers aged 20-40, with the theme of "meeting you suddenly and meeting you more beautifully", hold a Valentine's Day single party. Taking "Perfect Encounter, Expanding Friends Circle, Finding a Partner" as the gimmick, we will not only meet the needs of single people to make friends, but also attract more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.

2. For couples aged 20-40, hold a Valentine's Day party with the theme of "Romance Year". Take the wedding anniversary and love anniversary as an opportunity to attract the target group to come to the store for consumption.

II. Communication planning

2. 10-2. 14 The publicity posters of the pre-event are scattered, and the area is located in office buildings, shopping malls and downtown areas, mainly targeting the target group of 20-40 years old.

2. 14 NP advertising campaign on Valentine's Day.

2. During the14-2.16 activity, consumer vouchers were distributed in disorder.

III. Activity time:

2. 12 -2. 14

IV. Contents of activities

With the theme activities on Valentine's Day as the main line, supplemented by the early coupon rebate and profit promotion, a three-day theme marketing activity of "Crossing Valentine's Day Night and Looking for a More Beautiful You" was held, and a single dating party of "Suddenly Meeting You" and a couple dating party of "Romantically Reminiscent Year" were held on February.14.

20-40-year-old singles group-"Crossing Valentine's Eve and Suddenly Meeting You" large-scale singles dating party;

All singles can participate in the large-scale single dating party held by XX Western Restaurant on February14, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level friends, humanistic and romantic restaurant atmosphere and creative and interesting activities.

Anyone who makes friends on the day of the event can enjoy a 50% discount on catering. (The specific discount is determined by the restaurant as the case may be.)

Couples and couples aged 20-40 years old-theme party of "Crossing Valentine's Eve, Romantically Reminiscing the Year";

As long as you have a partner around you, you can attend the lovers' theme party held by XX restaurant on February.14. All couples and couples can get a 50% discount on food and beverage when they spend money in the western restaurant on Valentine's Day. All customers who celebrate their wedding anniversary on February.14 can enjoy a free couple package provided by the western restaurant as long as you dare to tell the romantic love story of your.

V. Creating the scene atmosphere

A, restaurant peripheral layout

(1), Valentine's Day Magpie Bridge modeling layout → add restaurant cultural atmosphere.

Creative design of the large-scale Valentine's Day Bridge Gate at the entrance of the western restaurant, adding the humanistic style and festival uniqueness of the western restaurant through the cultural customs of the traditional Valentine's Day Bridge Club. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure of Valentine's Day for every consumer who enters the store.

(2), antique propaganda column → point out the theme of the activity.

Abandon the traditional Chinese column, creatively design antique publicity columns according to the marketing theme of Valentine's Day, and stick the slogan of "Meet you more beautifully through Valentine's Day night" to play the role of activity promotion and atmosphere creation.

B, the hall environment atmosphere layout

① Layout of Chinese lanterns on Valentine's Day

Chinese lanterns are set in the lobby and main aisle of the western restaurant to add the humanistic style in the hall.

(2), modelling propaganda flag layout

According to the marketing theme of Valentine's Day, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative modeling for the promotion of activities and the creation of atmosphere.

(3), photography photo receiving desk modelling layout

According to the actual site, a photo collection desk (initially designated as the front desk) is set up, and it is decorated with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.

(4), partition stage modeling layout

According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.

(5), light and shadow art equipment layout

According to the actual restaurant venue, arrange the lighting equipment, light and shadow performance equipment, etc. required on the day of the event.

VI. Activities Arrangement and Process of Valentine's Day Singles Area

(single area)

Take a beautiful picture on Valentine's Day night-invite famous local photography agencies to join us and take photos at the entrance of the western restaurant. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, the photos taken with the unique information of the western restaurant can be used as an effective carrier for word-of-mouth publicity among target consumers.

Enjoy a special literary feast-on the day of the Valentine's Day theme activity, put in a literary performance that blends with the restaurant culture, and quickly improve the enthusiasm of the participants.

14 minute romantic heartbeat-it is the main link of the single dating party in this area. In the name of "14 minute romantic heartbeat", all the customers present have 14 minute "time to find partners" with the dim lighting style of the western restaurant as a foil. This link is full of surprises, challenges and fun.

Perfect Meeting on Valentine's Eve-The melodious music performance of 15 minutes during the event set off the atmosphere for the whole event.

17: 30-18: 30 (the specific time schedule can be appropriately adjusted according to the local actual situation). The welcoming staff of this western restaurant will guide the customers to enter the restaurant, and the professional photography agency will take photos for each customer who enters the restaurant as a souvenir in order to quickly gather popularity.