Fresh food is the favorite of modern people and has become a fashion life trend. Opening a cookie shop has the advantages of low investment, simple operation and small area, which is very suitable for small-scale operators. As long as your cakes and desserts are fresh, unique in taste and can win the trust of everyone, it is easy to attract consumers from all walks of life.
Modeling scheme
(Take a small shop around 10M2 as an example)
▲ Entrepreneurial assets: about 95,000 yuan.
▲ Equipment investment:
1. The rent is 5000 yuan.
2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes).
3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold.
4. Employees (2 employees) need 500 yuan for uniform clothing.
5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes).
▲ First purchase: raw materials such as flour and cream, about 6000 yuan.
Economic benefit estimation
▲ Monthly sales (average): 265,438+0,000 yuan According to the evaluation of relevant professionals, after such a small cake shop is put on the right track, the monthly sales can reach 265,438+0,000 yuan.
▲ Monthly expenditure: 14033 yuan Rent: The best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan. The cost of goods is about 30%, and the salary is about 5000 yuan. 10 square meter shop needs 1 cake master and 1 waiter, with a salary of 2000 yuan. Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated for 5 years, RMB 1333 per month.
▲ Monthly profit: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.
▲ Analysis of risks and constraints:
If your cake shop is not the first in your street or community, you should spend more money, material resources and "tricks" to attract customers, because it is difficult for customers to change their consistent tastes. The above financial analysis and estimation data are for reference only)
Teach you a few tricks
A cake shop in Shanghai has specially opened up a leisure area with many chairs with their own characteristics. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.
The reporter also learned that due to competition and other needs, many cake shops have introduced some snack foods that have little to do with cakes to form new profit growth points. Many shopkeepers have some innovative measures in the varieties they manage: for example, in the hot summer, ice porridge and shaved ice, which are very popular at present, are favored by customers. These are some clever tricks that can make customers full of doors. If the cake shop is well run, you can try it.
Special tips
1. No matter from the storefront decoration, the image of the clerk or the cake making, we should give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.
2. The food industry has special job skills requirements: employees must hold a "health certificate".
special case
Jingjing, who just walked out of the ivory tower last year, is now the owner of a cake shop called "Fruit Workshop". Standing in her 16 square meter shop, Jingjing looks very confident. After opening for 3 months, the "Fruit Workshop" has a slight surplus. With the support of her parents, Jingjing began to look for new stores in new areas and wanted to open branches. In fact, Jingjing has long wanted to start her own business. She said that she didn't open a shop because of the pressure of employment. Her reason is that she wants to bake a delicious cake for her parents every day. For Jingjing's employment choice, her business-minded parents didn't have much objection, but also gave her great support in financial and material resources.
In April this year, Jingjing began to prepare for her own shop. She first went to several nearby cake shops to "inquire about information" and found out the cost price of different kinds and sizes of cakes, and then silently remembered them. At the same time, she also learned about the "tricks" operated by businesses such as "beating the north with cream", "beating the daughter-in-law" and "cutting the cake blank". After the gold was raised, Jingjing began to "dig corners" in major cake shops. She dare not dig brazenly. Every time there are few people in the shop, she secretly runs to discuss with the master in the shop. Finally, after repeated comparisons, Jingjing invited Master Su back. Master Su has worked in Guangdong pastry shop for 7 years and is very experienced. His monthly salary includes more than 2000 yuan for food and accommodation. Jingjing said that if you hire a local chef, you only need 1000 yuan, but the chef who runs a cake shop is very important, and this money must not be saved. If you want to hire, please invite the best. At the beginning of the opening of "Fruit Workshop", Jingjing used the oldest and most effective promotion method: discount, and printed many brochures at the same time. But the effect is not good, and many customers often don't change their tastes because of a little discount. She then found a set of fixed consumption rate: "customers never have the cheapest price." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. Jingjing is aware of the competitive strategy in the product market: "Only by making the best cakes with the best materials can we attract customers and make them keep wishing". After opening for three months, business is not as good as Jingjing imagined. Jingjing is more realistic and has less imagination. Jingjing told reporters that after all, she took the first step.
Fresh food is the favorite of modern people and has become a fashion life trend. Opening a cookie shop has the advantages of low investment, simple operation and small area, which is very suitable for small-scale operators. As long as your cakes and desserts are fresh, unique in taste and can win the trust of everyone, it is easy to attract consumers from all walks of life.