Xu Fuji is a brand in China. Hsu Fu Kee Hsu Fu Kee International Group was founded by four brothers from Taiwan Province Province in China on 1992. With the successful marketing experience in16 (1976-1992), it has opened up new opportunities and achieved rapid growth and expansion. 1997, Singapore Huiya Group joined the operation of Giffordshire, bringing brand-new ideas and concepts to the group. * * * Co-registered Dongguan Giffordshire Food Co., Ltd. with BVI Giffordshire International Group, specializing in the sustainable development of Giffordshire brand in China sugar spot field. In 2000, Giffordshire formally set foot in the operation and management of modern channels, which laid a solid foundation for the rapid expansion of the Group in China retail market. In 2009, Giffordshire set up 65,438+000 sales branches in China and directly controlled more than 65,438+06,000 terminal retail outlets, making it one of the largest candy brands and candy enterprises in China.
The current production base of Giffordshire is located in Dongguan, a world-famous manufacturing city, with a total area of 500,000 square meters. Adhere to the production and manufacture of the best products, introduce top-notch equipment from all over the world, and build advanced and sophisticated automated production workshops; At present, it has 45 large workshops, more than 60 production lines/kloc-0 and more than 380 high-speed automatic packaging equipment, mainly producing more than 700 varieties of five categories of snack foods, such as candy, chocolate, cake, shaqima and jelly pudding.
The product sales network covers 3 1 province, city and autonomous region in China. Terminal sales outlets grow at a rate of 30% every year, including: multinational chain sales systems (such as Wal-Mart); Large and medium-sized supermarket chains; Domestic and foreign retail stores; Fair-price store; Traditional shopping malls; Department stores, etc. , reaching more than eight thousand. In addition, it also penetrated into convenience stores, grocery stores and wholesale markets.