On Valentine's Day, PHYSICIANS FORMULA, the famous American makeup brand for sensitive skin, joins hands with KIM XU, a new artist, to launch a co-branded limited-edition product, Butter Grooming Powder, to advocate for women to let go of their pressure, and to fix a romantic comfort zone for themselves on Valentine's Day.
Fix a Comfort Zone, Accommodate Yourself
PHYSICIANS FORMULA held a new limited time experience event at FLOWERPLUS Flower Plus (Glass Forest Store), No. 3081 Hongmei Road, Minhang District, Shanghai, from 2.12-2.16 to create a comfortable place for consumers to relax and unwind from the urban stress. The event created a comfortable place for consumers to relax and relieve stress in the city. At first glance, there is an exquisite glass room installation, with a simple INS style that is very suitable for fashionable people to take photos and snap cards. At the same time, there is also a glamping area and comfortable beach chairs for the high-pressure urbanites to relax and enjoy the warm afternoon sunshine.
On a quiet and cozy afternoon, you can order a cup of espresso and enjoy a romantic atmosphere full of flowers with your friends and girlfriends. PHYSICIANS FORMULA's full range of beauty products were displayed in the free trial area for the exquisite people to experience.
All PHYSICIANS FORMULA products are formulated with "science, safety, and nature" as always, effectively removing 157 ingredients in the catalog of usable cosmetic ingredients that may cause allergy risk to the skin, and the allergy-free makeup experience makes customers at the store eager to try it first.
Collaborating Artists:
KIM XU
Born in a family of painters and calligraphers, KIM XU has been practicing under his grandfather since he was a child. He specializes in combining traditional Chinese painting with Western oil painting. He has a unique sense of color and character modeling, juxtaposing Chinese and Western elements. The women in her paintings show their independence, elegance, self-confidence and softness, as well as fearlessness and arrogance. They are the souls of resilience and tension in the delicate feelings of the Orient. During the past 14 years, he has held solo exhibitions in China, Germany, the United States, Singapore, Dubai and other places, and his works of art are loved by collectors all over the world, and is the hot art favorite in the art world and fashion circle today.
The co-branded product invites KIM XU to personally design the appearance, he threw away the complex and exaggerated traditional techniques, to a simple and very rich in the oriental flavor of the female image as a carrier, conveying the beauty of independent women and pride. When you open the product, the built-in mirror is also full of ingenuity, blending the beauty of art with the practicality of makeup.
PHYSICIANS FORMULA x KIM XU Butter Finishing Powder Co-branded Limited Edition
The Butter Finishing Powder is a continuation of PHYSICIANS FORMULA's classic butter texture, and it contains skin nourishing ingredients such as Jurassic Fruit Palmolive, Cocoa Butter, and Vitamin E. It is effective in eliminating the risk of allergenicity in the 157 ingredients that are available in cosmetics. It effectively eliminates 157 cosmetic ingredients with allergenic risk, and is tested by authoritative laboratories as a makeup for sensitive skin, which is very friendly to problematic skin.
For the color scheme, Light Copper and Copper, which are suitable for warm-toned light skin in Asia, have been selected, using multi-color pigments in search of natural shades.
While maintaining the original warm color, it is only 10% darker than skin tone, so when applying makeup, it won't be too different from skin tone, resulting in a dirty makeup, and you won't make a mistake by layering the color multiple times.
This butter finishing powder comes with a sweet butter flavor, with a cookie-cutter-like sweet aroma, so that makeup becomes a comfortable and pleasant enjoyment, finishing is no longer difficult to manage the beauty skills, as long as the right products and methods, three-dimensional face repair is not a problem!
Editor in Chief: Yu Ye