The conditions needed to realize nationwide chain operation are: 1, product acceptance (1). Whether your products have a good brand awareness in the local area now, as a catering and food industry, is also restricted by regional taste habits. (2) Whether the processing technology of the product can ensure consistency and whether it meets the processing technology standards. Chinese food is more difficult in this respect. McDonald's and KFC can achieve fast chain and be accepted by people, mainly because their processing technology has been standardized. From the procurement of raw materials to the processing and packaging of products, the standardized production mode has been realized. Chinese food in Shaxian snack needs a lot of investment, including its processing equipment. Now it's not just a gas stove and two steel pots that can open a shop. There are also logistics problems and formula problems, which need careful planning. 1. The organizational form of standardized chain operation is a commercial consortium composed of many chain stores, and the chain vividly reveals that the nature of each unit element in this consortium is inseparable. Based on this basic feature, standardization is widely used, and chain operation needs standardized operation, which promotes the development of chain operation. Because of the operation procedures and characteristics of chain stores, a specialized division of labor has been formed, which makes the operation and service activities of many chain stores unified by standardization, making chain stores not only look alike, but also harmonious. Chain operation transforms the acquired experience and technology into operational standardized forms, and makes use of standardized communication, reproducibility and operability to carry out chain operation. With the application of standardization, the huge chain operation machine can operate according to the designed working standards on the basis of specialized division of labor, with clear working objectives and clear working boundaries. With clear working standards, it overcomes the complex factors that vary from person to person and from store to store, simplifies management and performance appraisal, provides basic work guarantee for the nine unification, and facilitates chain enterprises to monitor chain stores. Standardization is a system, and each chain company should design various standards suitable for its own enterprises. The formulation of standards should be comprehensive, clear and easy to understand, with strong operability, and be adjusted accordingly according to market changes during implementation and operation. 2. Specialized Efficiency Chain operation decomposes various commercial functions in the circulation process into independent systems, organically combines them to form a highly centralized management system, and realizes the professional division of labor such as procurement, inventory, distribution, sales, advertising, planning, training and decision-making, and the functional division of chain companies and chain stores, which improves the specialization in the circulation field and thus improves the operating efficiency. Because the chain operation system is huge and the whole operation and management process is complex, the specialized division of labor refines each system and each working element in the system as much as possible, so that a complex operation system is subdivided into several simple single operation combinations, making the chain operation system like a processing assembly line, and each subsystem or operator is responsible for each simple operation link on the basis of professional division of labor, which is connected with each other and finally completes a complex business activity. Due to the improvement of specialization, the work of each position is simplified, the operation of employees in each position is simple, the work efficiency is improved and the labor cost is further reduced. Simplification further improves the degree of specialization, and professional sales team promotes the improvement of sales service level and caters to the needs of modern consumption. Specialization improves the specialization level of each subsystem and strengthens the ability to handle complex affairs. 3. Standardized management chain operation is a kind of enterprise group operation, which is a unified marketing service activity carried out by several sales organizations under the control of chain companies. It is necessary to overcome the differences in management through standardization. Centralized management and decentralized sales and services require chain stores not only to establish an effective management system and a sound management system, but also to make all subsystems in the company act according to instructions in a standardized manner. Standardized management services and specialized management methods rely on standardized management to achieve their goals. Standardized management is the most important aspect for many chain stores to carry out marketing in an orderly manner under the unified organization of headquarters. One of the reasons for the success or failure of chain operation lies in the management level of chain companies. The specialized division of labor in the whole operation process inevitably requires standardized operation. The functions of cloth shop location, design and decoration, equipment configuration, commodity display, personnel training, procurement and distribution, processing and packaging, promotion, accounting, financial management, property insurance, legal affairs, real estate, business policy, business planning and business decision-making shall be undertaken by the headquarters; The functions of commodity storage, equipment use, security, sales service, mall management, capital withdrawal, business information and so on are undertaken by chain stores. Therefore, chain stores must require all subordinates to carry out company instructions, standardize business activities, and improve the operation quality and efficiency of each subsystem unit. Standardized behavior makes the subsystems in the chain company system run harmoniously under the management of the company, reduces unnecessary artificial management complex factors, makes the organizations in the system run normally, and truly realizes the nine unification of chain operation. 4. As the most representative organizational form of large circulation, modern science and technology chain operation has developed rapidly and greatly improved its operating efficiency by relying on modern management means. As one of the main features of modernization, information technology is increasingly infiltrating into the operation and management of commercial organizations. There are people flow, logistics, capital flow and information flow in chain operation. The information flow comprehensively reflects the dynamic changes of the other three flows, and the information system processes all kinds of data information and summarizes complex data information into all kinds of simple information needed by decision makers. The huge chain operation network realizes thousands of sales business information every day. Using computer management, the decision-makers of chain companies can keep abreast of complicated business information and keep abreast of business trends. Chain enterprises use modern information technology to grasp and control in time, pay attention to and analyze the business dynamics of each subsystem at any time, so that chain enterprises can process a large number of business information and management information from supplier selection, ordering, transportation, distribution, warehousing, shelf-selling, statistics, summary, calculation and analysis, from promotion simulation and sales plan to performance appraisal and work appraisal, and widely use computers to deal with complex business and management affairs quickly and quickly, and use modern transmission. Chain companies implement computerized management, adopt remote communication network system for computer systems of subsystems and chain stores, form a huge information management network, and use computer technology to deal with various changes and complex data in operation, so that the whole management office is in a sensitive and optimal response state, making it possible for the modern business model of chain operation to rely on modern technical means. (3) a set of effective management standards, which is the basic requirement of chain operation, because the head office should manage the output of chain enterprises all over the country and design CI/VI/BI. 2, human resources must have a group of people who know how to manage, in order to ensure that the franchise enterprises do not go out of shape within the predetermined track, otherwise it will only take three days to rebel and become independent. 3, capital preparation, to achieve the chain itself must have sufficient capital operation, those who first get the franchise fee from the franchisee and then invest in the company's operation seem simple, in fact, few people are willing to invest in an industry with uncertain prospects. Of course, many things can't be explained clearly in a few words.