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Model essay on the development history of the company 1 19xx, Chen Zhongxin, the founder of Zhongzhixin Furniture, led a group of trendsetters to Shunde, Guangdong with superhuman courage. In this piece? Furniture manufacturing kingdom? Open up territory on the hot land and enter the furniture industry.
Mr. Chen Zhongxin, who came from Huizhou merchants, has a bright eye. With the sensitivity of professional entrepreneurs and understanding of the cultural connotation of furniture, he accurately predicted the future development trend of the furniture industry: if he wants to survive in the furniture industry as soon as possible, he must make products that others dare not do and others can't think of. After careful consideration, he fixed his eyes on successful people, because these people have high comprehensive quality, advocate elegant cultural concepts, and have the capital and strength to buy expensive furniture products, so there will be a big market for producing high value-added furniture products that match them.
Therefore, since 20xx, Zhongzhixin Furniture Company has carried out product transformation and positioned its products in? Branding, upscale and Europeanization? Based on high-end and high value-added furniture products, this accurate positioning of the company's products is the first strategic victory of Zhongzhixin Furniture Company and the cornerstone of the rapid rise of CITIC Furniture Company. Fighting in the sky, Zhixin furniture is taking off
With the rapid development of China's economy and the accurate positioning of enterprises, Zhongzhixin has developed rapidly like an eagle. In the year of 20xx, Zhongzhixin achieved fruitful results, and achieved a comprehensive bumper harvest in production and sales. March American furniture ivory white? Charlotte? Series products made a grand debut in major cities in China? Charlotte? Specialty stores have mushroomed, and sales orders are catching up with the company's fist products? St. Locke . Competing for dealers everywhere? Charlotte? In the upsurge of distribution rights, the company's new products are European? Metersbonwe family? Brilliant appearance in Shenzhen exhibition in August, just half a year, the company continuously designed and manufactured two series of new products, plus the company? Metersbonwe home? And? St. Locke Two series, the rapid development of nearly 200 specialty stores, which is the myth of the industry? Zhong zhi Xin speed? ! This is the influence of Zhongzhixin furniture brand! This is the display of the personality charm of Mr. Chen Zhongxin, the chairman of Zhongzhixin Furniture Company! This achievement of Zhongzhixin is the first of its kind among European and American furniture manufacturers, which has developed the most specialty stores and designed and produced the most product series! It is passed down as a much-told story in the same industry.
Perfect product supply chain and logistics.
In order to relieve the worries of dealers about timely supply, Let dealers have zero inventory? ! Zhongzhixin does not hesitate to occupy the company's huge funds to increase product inventory, and the company's large-scale modern logistics center has also increased from 30,000 square meters to 60,000 square meters, thus relieving the dealers' worries about timely delivery. As long as the orders are sent to the company, the business department will immediately arrange the logistics center to deliver goods in time, so that the dealers do not need to occupy funds to increase inventory, and consumers can see their purchased furniture installed at home at the first time. This kind? Zhong zhi Xin speed? It is also second to none in the same industry. With that confidence in their product and the full trust in the distributors all ov the world,
The company's large-scale logistics center not only did not form a backlog of products, but also during the Golden Week in October, many specialty stores had a booming business, giving full play to their strong supply capacity.
Brand innovation leads the trend of European and American furniture
With the evolution of international furniture fashion trend and the change of domestic furniture market demand, Zhongzhixin Furniture Company actively initiated brand innovation, and sublimated and extended the home concept in terms of business scale and product development. St. Locke Shabili/white light? 、? Charlotte? 、? Metersbonwe home? 、? Metersbonwe family? 、? Law? Louina? Five brands and six series of products were upgraded and integrated.
After the brand upgrade, in order to better grasp the trend of European and American furniture, Mr. Chen Zhongxin, the chairman of the board, led a team of designers to visit many countries in Europe and America to appreciate the advanced design style of European and American products and uncover the true meaning of European and American furniture! In addition, in China, Mr. Chen Zhongxin personally went deep into the first-line market, personally led the personnel of marketing department and business department to investigate in local specialty stores, felt the atmosphere of specialty stores, understood the consumer demand psychology, fully grasped the reasonable positioning of Zhongzhixin furniture brand, took effective measures in time, strengthened various service functions, carried out personalized product customization services, set up specific product processing workshops, and carried out all-round home supporting, design and customization services for customers. All this well-meaning, just for use? European and American style models and successful people choose? Our concept makes consumers feel the joy of a successful life, a true embodiment? Choose Zhongzhixin Furniture and enjoy a successful life? Brand essence.
Strategic development, comprehensive integration of dealer team
Zhongzhixin has an unchanging purpose to make dealers make money? . Over the years, Zhongzhixin has supported large and powerful distributors and trained potential distributors. ? If a worker wants to do a good job, he must sharpen his tools first? It is necessary to integrate the dealer team in time. Strengthening the promotion of Zhongzhixin furniture brand is the sublimation of Zhongzhixin furniture company's first strategic policy. Honesty is the principle that Zhongzhixin furniture market sales staff uphold. It is the responsibility of marketing staff to help dealers analyze the market and improve the comprehensive quality of shop assistants. Zhongzhixin Furniture Company warms its dealers with true feelings, makes great efforts in store design, area, atmosphere and other aspects, and standardizes the integration scheme of operating specialty stores, so that dealers can grow from small to large, from large to strong, from single dealers to channel dealers, so that manufacturers can develop together and make profits together!
Carry forward the past and forge ahead into the future, leading the all-round development of high-end furniture in China.
Since its establishment, Zhongzhixin has always adhered to the classical high-end product positioning. In today's rapidly changing market environment, under the leadership of Chairman Chen Zhongxin, Zhongzhixin has undergone a gorgeous transformation. On the basis of the original European style, it has added a new Chinese style to create two brands, Huali Huayun and Tanyi Huatang, leading the future development trend of China furniture industry. The new Chinese style is to rethink the Chinese style, to interpret the traditional style of China in a new way under the current background of the times, to integrate modern elements with traditional elements, and to create a new furniture style according to the use needs and aesthetic needs of modern people. In addition to being more beautiful and fashionable in form, it has been improved in function, combined with ergonomics.
Learning to re-formulate the details conforms to the living habits of modern people.
The change of all the way witnessed the glory of all the way. Zhongzhixin has developed for more than ten years, and it is a large group company integrating furniture design, development, furniture culture communication, manufacturing, marketing and logistics. It has a cohesive team of more than 3,000 employees in engineering technology, design, marketing and production. A large-scale production base with a total area of 250,000 square meters, a large-scale logistics center with a total area of 60,000 square meters, and the introduction of world-advanced automatic production equipment and product quality inspection equipment from Italy and Germany, the company has now become a large-scale enterprise specializing in large-scale and serialized production of high-end furniture in Europe and America. Now it has the European and American French series St. Locke? Shabili, St. Locke? At present, there are as many as 800 domestic brand chain stores, which are exported to Europe, America, the Middle East, Southeast Asia and other countries, and have become the brand leader of Chinese classical furniture, with its popularity and reputation rising continuously. Won? Top ten enterprises with comprehensive strength in Guangdong furniture industry? 、? Guangdong Home Furnishing Industry Leader Brand? 、? China Home Furnishing Industry Environmental Contribution Award? Waiting for many praises, and being selected for eight consecutive years? Top Ten Furniture Brands in China Home Furnishing Industry? . At present, many product designs of Zhongzhixinyou 100 have been protected by national patents.
Since 20xx, Zhongzhixin has insisted on placing advertisements in CCTV's Evening News and CCTV's Economic Information Network, not only CCTV, but also increasing advertisements for high-speed road signs such as Shanghai-Nanjing and Beijing-Tibet. As a result of years of continuous investment in brand promotion in CCTV, it has achieved very good results so far. Reward your hometown and help the world.
In addition to outstanding performance in the furniture industry, Zhongzhixin is also an enterprise with a strong sense of social responsibility. The company is based on? Give back to your hometown and help the world? For the purpose of the enterprise, we have been practicing in the field of social welfare for many years.
For a long time, Mr. Chen Zhongxin, the chairman, insisted on donating money to the revolutionary base areas of the New Fourth Army. In the 20xx Wenchuan earthquake, he led employees to raise funds and donate more than 500,000 yuan to the disaster area. In the same year, Mr. Chen Zhongxin donated 500,000 yuan to build roads for his neighbors and benefit one party. In 20xx, more than 3 million yuan was donated to rebuild the school in my hometown and improve the teaching environment of Shangyao Primary School. Led the founding in 20xx? Shangyao Chen clan family foundation? All the funds obtained are used to support students in their hometown to complete their studies and to support people of insight to start businesses. At the same time, a series of public welfare movements, such as the national aid project, have been carried out continuously, and the road of public welfare of Zhongzhixin furniture has become wider and wider, which has been widely praised by all walks of life.
In the tide of commercialized furniture, Zhongzhixin is just like a cup of light tea, which is worth savoring. It insists on telling its understanding of life in its own language, breaks through the shackles of existing products, and fully considers many aspects such as technology, aesthetics, practicality and humanistic care. No chasing after the wind, no echoing, just being yourself. And use a unique way of thinking to lead the domestic high-end furniture market and create a piece? Zhong zhi Xin Tian di? .
At the end of the last century, although after the baptism of reform and opening up, all kinds of private enterprises mushroomed everywhere in northeastern Jiangxi, but they all appeared in the form of family workshops or a storefront, which made people feel that they could not become a climate after all. At the same time, a young man full of enthusiasm, with keen insight into the market and the ability to capture fleeting business opportunities, resolutely plunged into the stormy sea of business, determined to create a shining example of local private enterprises, in return for nurturing their own land and people? He is Mr Hu Yong, the current chairman of Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd..
The biggest difference from other private entrepreneurs is that Mr. Hu Yong did not put personal economic interests and capital accumulation in the first place at the beginning of his business, but put the construction of well-known local enterprises and the return of society in the top priority with foresight, and always instilled this in the ideas of every employee of the company. Therefore, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has consistently adhered to? Nothing, just authentic and affordable? Our service tenet is to give benefits and benefits to customers and give sincerity and smile to the society. Customers are critical and fair, and through the concerted efforts of countless prosperous times in Sichuan and Wang Ren, they have finally been recognized by the society. After nearly nine years of unremitting efforts, under the leadership of Mr. Hu Yong, the chairman of the board of directors, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has grown from a hot pot restaurant to a chain-like group enterprise integrating hot pot, fast food and Chinese food, creating a well-known brand of local enterprises in Jiujiang, which has made the company? King of shengshichuan? Become the leading enterprise and flagship aircraft carrier of the catering industry on the land of northeast Jiangxi. The company has a registered capital of 5 million yuan, fixed assets of 12 million yuan and more than 1,000 employees.
? Create a famous restaurant brand and cast a century-old shop? It is the ideal and goal of all prosperous Sichuan and Wang Ren. For this reason, hotels under the King of Prosperity Sichuan gather the essence of all major cuisines in the country, eclectic, accommodate all rivers, explore traditional local flavors, constantly transplant and transform, bring forth the new, develop and develop a series of fine dishes suitable for local tastes, and form the unique catering style and catering culture of King of Prosperity Sichuan. The company always matches the department setting with the enterprise development, attaches importance to brand building, makes overall planning and promotes each other; In view of the convenience of modern work and life, the scientific collocation of nutrition; Attach importance to sustainable development; With strict scientific attitude, modern enterprise management mode and flexible and accurate market positioning, the company's leadership always pays attention to three qualities (namely, product quality, service quality and environmental quality) and invites everyone to come? King of shengshichuan? Our customers enjoy excellent dishes and considerate service.
There are five hotels under the company, which have the same service concept and different food styles. According to the surrounding environment of the hotel and the needs of different types of customers, each hotel has its own advantages and leads the way.
1998 1 1 The Laochuanwang, which opened on October 20th, is mainly engaged in hot pot and local specialty cooking. For many years, it has been deeply favored by local citizens and foreign tourists. Some tourists from Sichuan praised our Sichuan-originated characteristics, which have far exceeded the local taste. Even some Sichuan merchants went to our Laochuan King to learn from the scriptures, hoping to bring our taste characteristics back to Sichuan.
Xinchuanwang Hotel, which opened on August 7, 2002, mainly deals in Sichuan cuisine, supplemented by local dishes, and specially employs famous Sichuan chefs to take charge, so that customers can truly enjoy authentic Sichuan cuisine and are deeply loved by local customers. It is the hotel with the highest turnover rate in Jiujiang at present.
The Sunshine Home Food City, which opened on July 8, 2003, mainly deals in local snacks and Chinese fast food, with more than 300 varieties and styles. Some merchants from Beijing, Shandong, Guizhou and Hubei constantly express their intention to join and cooperate with us through various channels. Because the company's current development direction is still based on local, there is no intention to develop in other places for the time being.
Sunshine Home Hotel, which opened on February 5th, 2005, is located on the lakeside of Gan Tang, with a beautiful environment. The hotel has eight floors and a total business area of more than 5,000 square meters. The hotel is mainly decorated in modern style and can accommodate thousands of people to eat at the same time.
On February 30th, 2006/kloc-0, the Sunshine Coast Hotel was put into operation with an investment of 1 10 million. The hotel is luxuriously decorated and elegant, with complete service facilities and a business area of more than 4,000 square meters. It deals in Sichuan cuisine, Hunan cuisine, seafood and evening tea services, and its consumers cover almost all social strata. Create a catering brand and build a century-old shop? Ambition and ambition!
Over the past nine years, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has been developing healthily and steadily, and has been a big taxpayer in our city, which has been fully affirmed by Xunyang District Committee and District Government. Has been rated as? Jiujiang restaurant? 、? Famous restaurants in Jiangxi Province? 、? Member of China Cuisine Association? 、? National green catering enterprises? And? A famous Chinese restaurant? ; Won six gold medals at the 13th National Chef's Day, and all the winning dishes were rated as famous food in China. ? Chuan Wang? The trademark registration was successful, and the company became the first enterprise to register the trademark in the service industry in our city. Therefore, Mr. Hu Yong, the chairman of the board of directors, was elected as the deputy of Xunyang District People's Congress, a member of the Municipal Federation of Industry and Commerce, and also won the honorary title of outstanding CPPCC member in Jiujiang City, and the company was also awarded? Focus on protecting private enterprise units? 、? Government listed support units? 、? Advanced private enterprises? 、 ? Jiujiang advanced unit for safeguarding consumers' legitimate rights and interests? And? Jiujiang gold medal consumers trust business units? Named after the Municipal Labor and Employment Training Center? Jiujiang laid-off workers practice base? Awarded by the health department? Advanced health unit? And many other honors; And was awarded by Jiujiang city? A first-class honest enterprise? And Jiangxi provincial economic and trade commission? Jiangxi province honest enterprise? Title, become the only provincial-level integrity enterprise in the catering industry in our city.
In 2005, Jiujiang Shengshi Chuanwang Catering Entertainment Co., Ltd. paid a total tax of 1.25 million yuan, which is the only enterprise in the catering industry in our city that paid more than one million yuan. In 2006, it achieved an impressive total tax of 1.51 million yuan, creating good economic and social benefits.
Growing stronger? King of shengshichuan? We are well aware that the scale of the enterprise can't be developed today without the strong support of all social sessions, helping the poor and helping the needy. Being charitable is the traditional virtue of our Chinese nation. Serving the public in good faith is our company's purpose, and it is our responsibility to repay the society. We dedicate our love to the society and the masses who have always supported the development of our enterprise, so we are constantly repaying the society with our true feelings. The company has nearly 1,000 employees, including more than 100 laid-off workers and disabled people. Most of the other employees are farmers' children in surrounding counties and cities, which not only solved more than 1,000 jobs, but also placed the hopes and trust of more than 1,000 families. It not only created wealth for the country, but also contributed to social stability.
The company is also enthusiastic about public welfare undertakings, donating hundreds of thousands of yuan to various social undertakings every year. In 2005, it exclusively sponsored the Jiujiang Cooking Skills Competition for laid-off workers, which provided a stage for laid-off workers to show themselves and re-employment. Exclusive sponsorship in 2007? Shengshi Chuanwang. Red Tour? The activity of hiking up the well has aroused strong repercussions in the society.
Since its establishment, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has been advancing with the times, pioneering and innovating, taking the road of brand management and scale management, and has been expanding and rising in management, scale and benefit, and has entered an efficient and orderly development track. Knowing that science and technology are the primary productive forces, the company has taken the lead in adopting fully computerized catering management software, wireless ordering and remote monitoring system in the same industry at the expense of huge investment, and is planning a longer-term blueprint. We always insist on providing customers with comfortable and convenient enjoyment through strict management, efficient work and first-class service.
With the further deepening of national reform and the rapid development of Jiujiang's economy, under the care and guidance of governments at all levels, our company will do its best to create greater social benefits for the country while improving economic benefits.
Company development history model article 3 19xx, xx Tourism Group started from a county government guest house, experienced 23 years of historical baptism, and formed a well-known enterprise with many projects such as hotel industry, real estate industry and building materials industry all over the country. In xx, we catered to the Group's XX strategic expansion plan, entered Hainan Island, which is known as an international tourist island, and established the first branch of Kaiyuan Property in Haikou, the capital city of Hainan Province, and successfully signed the property service contracts for the second office area of Haikou Municipal Government, Chess Bay in Changjiang and Wanhai Apartment, thus successfully completing the delivery of the second office area of Haikou City. I remember that Mr. Xie Jianjun, the general manager of the property company, once gave an important instruction: Haikou Branch must provide good service and excellent service, and make a name for Kaiyuan Property in Hainan Island. Now we can proudly say that we have lived up to the expectations of General Xie! Of course, this is the result of the joint efforts of our brothers and sisters in Haikou Branch.
I remember when we first moved in, the brothers in the security department ate and lived on the construction site every day. We didn't have a bed, but we took the floor. < Lotus Mountain Courseware > There is no canteen, we eat lunch boxes sent by colleagues, and there is no good transportation. We insist on walking and have no time to take a shower, so we can only tolerate the unpleasant smell. Especially the head of our security department, every time someone doesn't arrive, his body smells first. Doesn't he want to take a shower? No, he doesn't have time; There are also beautiful women in our customer service department, who have just reported and put themselves into intense work. They check the keys every day, open and lock the doors. In order to tidy up the keys, they label and string the key rings, and they accidentally prick their hands, but they never complain. One day, a customer service girl was really tired when stringing keys, and really wanted to lie down. This is true. He was really tired. Fortunately, he had a pistachio. He said, come and lie on me, and everyone present burst into laughter. The fatigue of the whole body was temporarily alleviated. In fact, I was also saying in my heart that I was very tired, and I also wanted to lie down on your big leather sofa. Through the unremitting efforts of the customer service department, 2500 rooms and 7500 keys were delivered without a single mistake! And our facilities department, with a market of 340,000 square meters, we completed all the takeover acceptance in 10 days, and I have to say it's a miracle! Behind the miracle is their efforts. For example, in order to complete the acceptance, they all get off work at night 12, and almost everyone's feet are swollen and their eyes are red. That's not pink eye, that's staying up late! A colleague of the Facilities Department was exposed to the bone when he took over to check whether the windows of the room were in good condition. He even said nothing and went to work as usual the next day. This is our spirit of Kaiyuan. In order to ensure the dining of 3,500 civil servants and all our staff, the restaurant has entered the field work under the condition that the kitchen construction has not been completed and the water and electricity are not normal. They are overloaded with work every day, and they bear too much pressure. I want to say here that you have worked hard, brothers and sisters of the restaurant!
During the past six months in Haikou, our team has gone through a long road of twists and turns accompanied by light, laughter and tears. Along the way, we have had hardships and helplessness, but we Kaiyuan property owners are indomitable, and we pay attention to our hard work from generation to generation. As a Kaiyuan person, we will face different things every day and have many feelings, among which the bittersweet and sweet are all songs that serve the owners. ? Be honest with others and do things with your heart? Every Kaiyuan person in Haikou Branch of Kaiyuan Property is verifying this sentence with practical actions and exchanging our sincerity for the sincerity of the owner. A thoughtful greeting will bring a knowing smile; A small action will get the owner's heartfelt thanks.
We are doing ordinary and great things every day. We spend every day in the ordinary and noble. We are often moved and warmed by every small thing. Even a knowing smile, an encouraging word and a simple action make us feel gratified. Even if we are tired and wronged again, we feel that our efforts are worthwhile. ? Service work is like an echo wall, and your smiling face is not unrewarded. When you face the work happily, the work can also give you happiness in return. We serve every owner with sincerity and touch every owner with our sincerity. This is our Kaiyuan people.
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