The purpose of LOGO design of catering brand is to convey the core concept and image of the brand through vision, and at the same time increase consumers' awareness, memory and goodwill towards the brand. The following are several excellent catering brand LOGO design cases:

1. Starbucks

Starbucks LOGO features an Indian female head with a tail. This image is named "Twin-Tailed Siren". This design is inspired by the combination of maritime, sailing and coffee. In terms of color, green represents the sustainability related to coffee, while blue represents the feeling of calmness and comfort. This design not only reminds people of the warm atmosphere of coffee shops, but also makes Starbucks one of the most popular coffee chain stores in the world.

2. McDonald's

The LOGO of McDonald's adopts the "golden" big M letter and the iconic red color scheme. This design is undoubtedly very simple but also very effective, and it appears in many places, which not only includes the rapid pace of life, but also represents quickness, convenience and efficiency. This design can not only convey the idea of fast food distribution, but also make the billboard brand need "content breakthrough".

3. Haidilao

The LOGO of Haidilao features a big ship facing the wind and waves, which symbolizes the entrepreneurial spirit and enterprising attitude of enterprises. At the same time, the LOGO is surrounded by a red circle corresponding to the words "the seas run dry and the rocks crumble", which reminds people of the concept of success after drifting at sea. The whole LOGO is full of power in visual packaging, and has been widely recognized and loved in the China market.

4.pizza hut

The LOGO of Pizza Hut consists of lovely, energetic, relaxed and happy human images and the English word "pizza hut". The combination of orange and white is fresh and bright, conveying the brand's happy and free attitude. This LOGO has brought the relationship closer and promoted the communication between customers and restaurants.

Generally speaking, no matter what kind of design, it must accurately match the core value of the brand, market positioning and consumer demand, and effectively integrate various elements and colors of the brand into the design. Successful LOGO design of catering brand can help consumers to establish long-term connection, thus better promoting the growth of restaurant scale and performance development.

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The above content is the answer of professional logo design company-Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), hoping to help everyone.