The Central Radio and Television General Station was formed by the merger of the former CCTV (China International Television), the former China People's Broadcasting Station and the former China Radio International in March 2065438+2008, and was led by Publicity Department of the Communist Party of China.

Background of the establishment of the Central Radio and Television General Station: Adhering to the correct direction of public opinion, attaching great importance to the construction and innovation of communication means, and improving the communication power, guidance, influence and credibility of news public opinion are important graspers to firmly grasp the leading role of ideological work. In order to strengthen the party's centralized construction and management of important public opinion positions.

Enhance the overall strength and competitiveness of radio and television media, promote the integrated development of radio and television media and emerging media, speed up the construction of international communication capacity, integrate CCTV (China International Television), china national radio and China Radio International, and set up the Central Radio and Television Headquarters, which is a directly affiliated institution of the State Council and led by Publicity Department of the Communist Party of China.

Media affiliated to CCTV:

1, closed-circuit television computer

The PC-side news portal CCTV released news information at the first time, and it is also the top five video websites of CCTV video program resources. News, variety, sports, TV series and other channels also occupy a dominant position in CCTV.

2, CBox CCTV audio and video

CBOX is a network TV live broadcast client, which aggregates the exclusive resources of CCTV, and provides more than 100 sets of high-definition synchronous live broadcast and more than 1300 sets of on-demand programs online. During the World Cup, the downloads, views and clicks of CCTV audio and video with exclusive live broadcast rights soared.

3. CCTV News

2065438+May, 2003 1 day, on the occasion of the 10th anniversary of CCTV news channel, CCTV news was officially launched on Sohu news client. On July 23rd, CCTV news mobile client was officially launched. Based on CCTV's reporter resources and video production power, the client provides users with "visible news" through 24-hour rolling update.

Reference to the above content: Baidu Encyclopedia-China CCTV