Industry: Inner Mongolia Yili Industrial Group Co., Ltd.

Introduction: Amway Greek Yogurt is a high-end Greek Yogurt product launched by Yili Group. Its name comes from the Greek word "Ambrosial", which is intended to bring "extreme delicacy and rich nutrition" to China consumers who love yogurt.

According to the latest data of 20 17, the Food Bureau has learned that the sales revenue of Amway yogurt has exceeded 129 billion yuan, with an average annual growth rate of over 200%. At present, it has successfully occupied half of the normal temperature yogurt market.

2. Innocent Town

Industry: Inner Mongolia Mengniu Dairy (Group) Co., Ltd.

Introduction: Mengniu Innocence is a high-end yogurt product without adding pigment, essence and preservative. Its taste is simple and pure, so that everyone who tastes pure Jane can recall the pure milk fragrance left on his lips when he was a child.

At present, Chunzhen yogurt has become the highest sales growth rate of all products in Mengniu, reaching about 30%, especially in prefecture-level cities and county-level units, with the growth rate approaching 50%.

3. Meng Qi Lovcci

Industry: Bright Dairy Co., Ltd.

Introduction: momchilovtsi is a high-end yogurt product launched by Bright Dairy, which was officially put on the market in early 2009. It is the first normal-temperature yogurt product in China, with a shelf life of 150 days and no need for refrigeration.

Its appearance subverts the traditional storage mode of yogurt, which can be said to be a major innovation of yogurt category. However, in recent years, due to fierce competition, momchilovtsi has also encountered sales bottlenecks. It is hoped that its new flavor introduced at the end of 20 17 will help it reverse the downward trend.

4.kefir

Industry: Shijiazhuang Junlebao Dairy Co., Ltd

Introduction: "Kefir" is a normal-temperature yogurt brand under Junlebao Dairy Co., Ltd., which is fermented by Kefir flora. Different from other yogurt brands, this normal-temperature yogurt can also make lactose intolerant consumers feel at ease.

According to the Food Bureau, since 20 15, Kefir's sales performance has soared, especially in Junlebao's major sales areas such as Hebei and Shanxi, and Kefir's market share is over 30%, firmly occupying the leading position in the local market share. ?

5, full of taste?

Industry: Hangzhou Quan Wei Food Co., Ltd.

Brief Introduction: Quan Wei Yogurt is one of the key dairy products in the refrigeration business of Hangzhou Quan Wei Food Co., Ltd. Its products have been fermented for 9 hours to ensure better taste and flavor.

At present, there are five series of yogurt products in Quan Wei: satisfying, strong, tender and smooth, slow and simple. With its excellent quality and high value, Quan Wei yogurt began to play an increasingly important role in the yogurt market in China.