Restaurant Creative Marketing Programs 5
The operation of the restaurant usually includes four major aspects, one is the purchase of food raw materials, the second is the food processing, the third is sales, and the fourth is the dining service. Here I bring you restaurant creative marketing program, I hope you like it!
Restaurant creative marketing program 1Activity background
May Day Labor Day, is a national statutory holiday. May Day holiday catering business opportunities is very obvious, at the same time, many wedding banquets, birthday banquets, family banquets will choose to be held in this time period, one because of the small long holiday, friends and relatives rarely get together, and the second is the spring blossoms, both the time and the environment are very suitable. Therefore, it will bring very large profit space to the catering market. Catering hotels should seize the opportunity to do a good job of publicity, not only in the May Day holiday profit, should also strengthen the brand publicity, for the late business to do long-term consideration.
Purpose of the event
1. Activity, solidify old customer resources, digging new customers.
2. Improve the hotel's visibility, reputation, and shape the hotel's good public image.
3. Utilize festivals to create momentum marketing, increase economic income.
4. Increase the interaction and communication between the enterprise and the customer, draw closer
Activity theme
"May Day" three days of fun "game" happier
Activity time
20__ May 1 - 3, 20___
Preparation for the event
1. atmosphere
Plaza atmosphere: placed in front of the hotel in the open space of the vertical banners, banners, banners, flags, hydrogen balloons and other attention-grabbing publicity items.
Community atmosphere: hanging banners, activity posters, advertising balloons, etc. in the community near the hotel, in the community and shopping malls in front of a large number of small balloons distributed advertising to increase popularity and festive atmosphere.
The atmosphere in the store: the hotel entrance to place the activities of the easy-open treasure, the store is decorated with balloons, colorful balloons, etc., to create a joyful atmosphere.
2. Advertising
(1) Employees in the dense distribution of promotional leaflets to increase the audience.
(2) to the hotel customer groups to send text messages, send blessings at the same time, the hotel activities have been publicized
(3) store everywhere placed or posted WeChat QR code, sweep a surprise
(4) hotel WeChat platform, WeChat, microblogging group distribution of the activity program or posters, the staff to forward.
Activity Planning
1. Preferential activities: "full of five plus one"
May Day Labor Day, customers order every full five dishes, the store free gift customers a dish (available at the time of the next consumption, the validity period of one month, and this offer is not to be enjoyed at the same time with the other promotional activities)
2. Labor is the most glorious, clever transport ping-pong balls
Props: two empty baskets, a long operating table, a number of ping-pong balls, a number of straws
Participants: customers who come to the store, two to three
Method: in the operation of the table at each end of the place of an empty basket to participate in the activities of the customer each issued a straw, the first customer from the basket to suck up a ping-pong ball, turn around to the next customer, and then give the next customer to the next customer, the first customer to suck up a ping-pong ball, and then give the next customer to the next customer. A ping pong ball, turn to the next one, and so on alternately, until the ping pong ball is safely transported to another empty basket, in the specified time, transport to reach more than 5, you can get a drink a bottle; transport to reach more than 8, you can get fine gazpacho.
Menu packages
For three people: 388 yuan / set (1 cool, 4 hot, 2 snacks, 1 platter)
For six people: 688 yuan / set (6 cool, 8 hot, 4 snacks, 1 platter)
For eight people: 888 yuan / set (6 cool, 9 hot, 4 snacks, 1 platter)
Activity Effect
The first of May Labor Day. Through the publicity and promotion of marketing activities, not only can increase the popularity of the hotel, enhance the hotel's influence in the local community, but also stabilize the old customers, develop new customers, and continue to enhance the business income. Can be said to be two in one.
Restaurant Creative Marketing Program 2The golden autumn sunshine, sprinkled with ___ Lake, and natural landscape leisurely accompanied by our distinguished guests, ounce to ounce welcome. Happy holidays, to ___ hotel to relax and create a healthy, energetic self. We wish you here, to find their own happy beat.
1, ___ lakeside buffet dinner
Carefully selected fall nourishing tonic raw materials, cooking more delicious immortal mountain cuisine, in the beautiful ___ lake **** tasting the autumn sunset, is definitely the optimal choice of the holiday.
2, during the National Day, where the hotel restaurant dining one-time consumption of 500 yuan or more, a complimentary souvenir of Mount Emei;
one-time consumption of more than 1,000 yuan, can be free of charge to choose their own innovative dishes of the month a copy of;
a one-time consumption of more than 2,000 yuan, a complimentary bottle of red wine valued at 180 yuan or every weekend launched the value of 168 yuan of the ___ lakeside Buffet coupon.
3, the hot springs club KTV room value discount
Activity time: September 18 - October 10
Activities during the KTV room fees are 50% off
KTV large rooms 1680 yuan / time 4 hours
gift: a bottle of wine, beer half a dozen, exquisite snacks.
KTV middle room 1280 yuan / time
Complimentary: beer half a dozen, 2 snacks, fruit 1
KTV small room 1080 yuan / time
Complimentary: 2 snacks, fruit 1
4, ___ forest starlight hot springs Happy Holiday discount
10 a.m., 10 a.m., 10 p.m., 10 p.m., 10 p.m., 10 p.m., 10 p.m., 10 p.m., 10 p.m., 10 p.m., 10 p.m., 10 p.m., 10 p.m., 10 p.m., 10 p.m., 10 p.m. p>
10 a.m.-12 p.m. 68 yuan / person
12 noon - 1 a.m. 108 yuan / person
Restaurant Creative Marketing Program 3I. Activity time:
20__ year October 18 to November 25
Second, the location of the event:
Zijingang International Hotel
Third, the activities of the organization:
Consultant: Shi Lei activities of the commander-in-chief: the total implementation of the program: the Zhou Xiong program operation and implementation: the heads of the departments
Fourth, the background of the event:
Zijingang International Hotel is a five-star Hotel, catering part of the cuisine varieties are: Western-style restaurant - comprehensive buffet, Chinese restaurant Wentai cuisine, as the hotel just west of the market to do the "Food Festival" activities, we must focus on the hotel characteristics of seafood this feature to vigorously promote publicity, so as to form a high-grade, diversified in the minds of consumers, civilian price star hotel brand Once the concept of the card is formed, it will be a great impetus to the future development of the hotel
V. Purpose of the event:
Through the food festival activities to pull the popularity of the hotel, so that more people understand the characteristics of the Zijin Harbor International Hotel catering.
Six, the overall theme of the activities:
"Autumn, enjoy the food" Zijingang International Hotel, the first food festival
Seven, the activities of the sub-theme:
The activities are divided into two parts. Part: Western Food Department "Food Record" Asia-Pacific specialties advertisement: the sea is wide, the sky is high and the clouds are light, the crab is fat, the fish is beautiful and the shrimp is fresh Part two: Chinese Food Department "Memory of Jiangnan" Wentai specialties advertisement: authentic Ou cuisine, memory of the beauty of the South of the Yangtze River
Eight, advertising tone:
exquisite food lips and teeth bloom - happy taste everyone shares
Nine, the activities of the program:
The program a
Western Food Department - Western Food Department - "Gourmet Records" Seafood Food Festival
Activity 1: A week before the event buffet 168 yuan / buy one get one free
Activity 2: Give half-price coupons ----- Where the first time you visit the store consumption that is to send a half-price consumer coupons, in the second time you only need to pay half of the cash. (Real-name registration, access to the database)
Program b: Chinese food department --- "Yi Jiangnan" Wentai Specialty Food Festival Chinese food department --- Chinese food department
Activity 1: Brush card to enjoy 50% discount ----- with a bank during the activities of the every Wednesday to enjoy 50% off by credit card
Activity 2: Where the point of the development of a set menu to give the value of ___ yuan of imported red wine a
Ten, Store layout
a: the first floor of the Western Department of the first floor of the Western Department
1, the overall requirements: warm, festive, highlighting the theme.
2, the electronic screen reflects the theme of the event. The store water sign in the elevator billboards are all based on the content of the event. 3, in order to highlight the warm and festive, balloons and ribbons are essential.
4, the periphery of the balloon arches placed on the date of the event 3 days, to support the atmosphere.
5, the lobby highlights the theme of the design, according to the nature of the sand table to make artificial beaches and seawater, and place small sea fish! Around the insertion of small coconut trees, artificial sandy beaches with planed wood carving fishing boats and fishermen, large conch may highlight the theme! Add a countdown notice table on the big theme.
6, the day of the event in order to highlight the seafood food festival atmosphere on the first floor staff uniformly dressed in "island clothes", the first floor restaurant and aisle hanging activities publicity sign (12 hall, second floor aisle 10,)
6, in the seafood pool on the hanging decorations hanging off decorative items, add other ornamental and good feeding survival of the Seafood species. (Such as fish, turtles, seals snakes, moray eels, sharks, etc.)
7, brochures are beautifully designed.
b: second floor Chinese food department second floor Chinese food department 1, to the ancient Vietnam as the historical background, increase the classical decorations 2, will be the existing magpie wallpaper, replaced by a description of the history of Vietnam painted or using scrolls that describe the cuisine of Wentai 3, the existing decorations for the exchange, replaced with some of the decorations of the cultural atmosphere, such as porcelain, etc. 4, the production of the menu. 5, the procurement of oil paper umbrellas and other characteristics of the south of the Yangtze River decorative items.
XI, media publicity
Suggestions: radio, clip newspaper, group-buying site
1, the establishment of Sina microblogging, Tencent microblogging
2, invite Hangzhou more than 10 media radio station to report on the Metropolis Express, fashion 7 days, feel the life of the city
XII, the cost of the event:
XIII, the main work of the Department of the arrangement ( Progress)
Restaurant Thanksgiving Day activity planning
On Thanksgiving Day, the launch of new dishes and specials, with the help of Thanksgiving Day to the outside world to publicize the change in eating, a small bowl of soup dumplings or ear warmers after the meal, after the purchase of a bill to send a 10 yuan voucher.
Program analysis: borrow Thanksgiving Day gimmick to launch new dishes can quickly make the public acceptance, in addition to the number of complimentary dumplings, although not much, but after the waiter's verbal introduction, can make customers feel Thanksgiving Day is different and warm, beneficial to the ___ of the word of mouth.
Responsibilities and preparations of each department:
Purchasing Department: responsible for the purchase of the required items
Planning Department: responsible for the specific planning of the holiday activities and the arrangement of the activities
Front Office: the front office manager took the initiative to assist the Planning Department in the layout of the store, the coordination of the staff. Waiters unified holiday greetings, smile service, take the initiative to introduce customers to the details of the holiday activities, and launch new dishes.
Activity budget:
Arch rent: 150 yuan / day four stores ***600 yuan
Ear warmers (gifts): 1.5 yuan / 200 ***600 yuan
Lanterns (small) 1.2 yuan / 400 ***480 yuan
Promotional pages 5000 ***700 yuan
Dishes display board 70 × 90 size 60 yuan / a 168 *** 10080 yuan
Lantern (large 1.2 meters) 50 yuan / a 20 *** 1000 yuan
Poster + display stand 50 yuan / a 4 *** 200 yuan
Restaurant creative marketing program 4Activity time: January 1
Activity theme: about the New Year's Eve
Activity content:
A, field layout:
A, the door: a waiter dressed as Santa Claus standing at the door to welcome guests, welcome language must be 'merrychristmas!
B, the lobby: the center of the Christmas tree, the Christmas tree should be large, to be coordinated with the lobby space, the tree must have flashing lights to attract the attention of guests.
C, glass doors and windows: stick on the Christmas paintings such as: snow, Santa Claus, etc. (boutique wholesale markets have ready-made for sale)
D, the restaurant: the service lady wearing a Christmas red hat, to each table guests first on a plate of chic Christmas snacks, snacks, mainly cakes, cookies, but also can be very popular hotels are characterized by snacks, surrounded by a variety of sweets. You can also hide a prize mascot in the plate, different mascots to the service desk to receive different Christmas gifts
E, the aisle: with red paper tied into a small lampshade, every one meter five hang a, along the aisle to hang two columns.
Second, the atmosphere of the store to create
The square in front of the door can be set up such a scene modeling: in the snow stands a villa city house, the house is surrounded by rich Christmas trees, and has a beautiful garden, the whole house through the yellow warm lights, through the windows can be seen in the figure of a family, is happy and busy preparing for the Christmas party, carefully arranged Christmas tree, Santa is creeping up the smokehouse. Santa Claus is quietly climbing up the chimney, and melodious music floats out from the Christmas house. The whole scene is quiet and cheerful, moving and quiet, vivid and full of fun. Note: Music is indispensable to the whole scene to increase the sense of movement, you can play some classic tunes.
Waiters and cashiers all wear a small red Christmas hat, set off the festive atmosphere, stimulate customer spending.
The Christmas merchandise area, display a variety of Christmas gifts, Christmas tree rows, with a variety of colored lights, decorations, etc., plus posters, music, etc. to render the Christmas atmosphere, the hotel will be turned into a Christmas party paradise
Third, promotional activities
(A) Carnival Hat Festival! Exhibit novel style, colorful hats for men, women and children! Let you enjoy the warm winter while adding a touch of beautiful style! Operation description: in the cold winter, the hat is indispensable cold supplies, but also more and more become a fashionable young people dress a big embellishment. In the hat exhibition display, you can highlight the red Christmas hat, on the one hand, rendering the festive atmosphere, on the other hand, also through the Christmas hat to drive the sales of other hats.
(B) meal delivery gloves, meal delivery full of 1200 yuan, with the shopping ticket, a pair of gloves (gloves worth 5-10 yuan or so), in the gloves are also hidden in the small gift operating instructions: gloves are also indispensable cold supplies, shopping gloves, the customer is more real, will be hidden in the glove coupon is a novel promotional method, with the Western children in the Christmas in the long stockings to get gifts have a different Long stockings in the Christmas season with the children to get gifts have the same flavor.
Note: shopping gifts can also be some fashion calendars, Christmas gifts, peace symbols (Christmas Eve gift peace symbols) and so on.
Fourth, contact foreign students.
A. Organize programs. We went to Black University, University of Technology and other colleges and universities to contact more than 10 foreign students from Europe and the United States, and invited them to participate in our activities, to the hotel lobby to perform programs with everyone, **** the Christmas Eve. Our invitation was warmly welcomed by them, there is beer, but also be able to with handsome Chinese guys and beautiful Chinese girls together **** spend the night, but also do not have to spend money, this beautiful thing has never been, they are simply overjoyed.
Our requirement for them is only to perform programs or to dance disco on the line, the program level requirements are not high, as long as they can highlight the atmosphere on the line, it is not difficult for them, some will play the saxophone, some will play guitar, some will sing the European and American pop songs, disco is a part of their life, none of them will not dance, it is enough.
B, the gift of wine and flowers blessing, consumers get an unexpected surprise. Where the night to the Civil Defense Business Hotel consumers we have a free gift of wine to each table guests 1 bottle, and by the Miss Manners to the couples in the lady to send a red rose, and sincerely say to them: "Thank you for coming, on behalf of the Civil Defense Business Hotel, I wish you a Merry Christmas, love is like the sea!" This kind of unexpected gift and warm words made every consumer feel affectionate and excited, and the distance between Civil Defense Business Hotel and the hotel was drawn closer at once. Consumption of passion is also fully mobilized. Because to bring their own civil defense business hotel is not only the enjoyment of itself, but more importantly, the spiritual value of enjoyment, which can not be measured in terms of money.
C, and international students with the song **** dance, burning brand passion. In addition to the store's programs, we interspersed to let international students perform programs. They are all in cowboy clothes, flowing with avant-garde hairstyles, all cool, with a strong European and American style, full of dynamic and passionate performances caused bursts of applause and applause, many consumers forget to sing and dance with the international students, pushing the activities to the climax again and again, and making people happy. The international students kept shouting "Civil Defense Business Hotel, I love you!" in Chinese or English during the performance. Together with your wonderful performance, the whole event was pushed to the tide, and the brand of Civil Defense and the passion of consumers had a high degree of ****song.
D. Give beautiful photos to keep the wonderful moment. In order to allow consumers to always keep this wonderful moment, always remember the Civil Defense Business Hotel, you can get a free exquisite photo we took for it.
5
First, play a good business foundation
The foundation of the restaurant business can be summarized as "a center" and "two basic points".
1, restaurant operations, "a center". The center of the restaurant business is the market, is the target customer. Restaurants must focus on the market, market-oriented, work around the market. Restaurant to the market as the center is to follow the laws of the market, do a good job of market research, to understand the market demand, can not rely on subjective assumptions for business, but with market changes and timely adjustment of business strategies, purposeful restaurant business activities.
2, the restaurant business "two basic points". Market economy all the time there is no competition, sometimes competition is still very cruel. Restaurant to win in the fierce competition, we must first practice good internal skills, all aspects of the internal management of the enterprise, well-coordinated, in order to enhance the operational strength, in the unpredictable market invincible. To do this, we need to cultivate and create a high-quality workforce and set up a correct business philosophy to work hard. These are the two basic points of the restaurant business. The production and consumption of restaurant services occur simultaneously, the guests and provide services to the staff contact is also multi-faceted and extensive. No first-class staff, there will be no first-class service; no satisfied employees, there will be no satisfied guests.
Employees are the most valuable wealth and resources of the restaurant. Cultivate and create a good quality, rich knowledge, skillful, standardized etiquette, integrity of business ethics and enthusiasm for work attitude of the staff team is the most fundamental work of the restaurant business. Restaurant is a traditional service industry, the service to honor the customer as the top, so that customers come to the restaurant actually feel at home, everywhere satisfied. To do this, we must comprehensively implement the restaurant up and down the "guest first" business philosophy, set up a "customer satisfaction for the first duty" concept of work, all-round thinking for customers and services, from the ideological construction to lay a good foundation for business.
Second, the operation of innovative thinking, the more the development of society, the more market segmentation, the more specialized restaurant operations should be.
In recent years, China's restaurant products are the same, one of a kind, the phenomenon of a hundred stores is more prominent, resulting in increased competition between restaurants, leading to rising costs and declining efficiency. Diversification of consumer demand, the requirements of the restaurant products must also be diversified. Restaurant hardware can not be compared to luxury, style, large and full, but should be based on a limited investment in the design of their respective styles, tastes, atmospheres and cultural characteristics as far as possible. Restaurant software should also have the "old three" (standardization, standardization, procedural) on the basis of the "new three" (personalization, characterization, image). If the restaurant does not go to this innovative transformation work, will be mercilessly eliminated by the market. Restaurant innovation to follow the customer's requirements to carry out, fully consult the customer's views, listen to a variety of reflections.
For the old customers should take the initiative to seek improvement, timely improvement work, so that the old customers continue to feel the new service and new changes to enhance their loyalty to the product. For new customers to strengthen the publicity of the functional characteristics of the restaurant, highlighting the different places with other restaurants. To retain customers, the product must have changes, innovation and breakthroughs.
If the restaurant to show a distinctive difference, the easiest breakthrough point is culture. Cultural characteristics of the region is particularly obvious, the vast majority of guests are guests of other places, and the higher the distance between the guests and the location of the restaurant tends to be farther away, the greater the cultural differences. Restaurants can be in the shape of the house, interior decoration, service personnel clothing, service forms, food culture, background music, entertainment activities, etc. to highlight the local characteristics, to attract customers to choose their own restaurant consumption. Restaurants provide a living service, the general psychology of the guests are always looking for new, different, seeking change, for a variety of cultures in foreign places often show a willingness to accept. If in the service to cater to the original lifestyle of the guests, not necessarily achieve the desired results. Because guests come from all directions, the programmed model can not be adapted to all guests, sometimes guests may feel that this catering is a lame service. Of course, innovative services can not be imposed, to provide guests with a variety of options, and respect the guests' choices, do a good job of personalized service.
Third, do a good job in the restaurant internal marketing
Restaurant internal marketing is the restaurant's internal all-staff promotion, which is the continuation and extension of the restaurant marketing, is to save marketing costs in the form of.
First of all, the internal promotion is oriented to have stayed in the guests or old customers to promote, stabilize the existing customers is to stabilize the existing market share. Second, internal promotions do not require a full-time staff, which is easier and more convenient than external promotions. From the general manager to the waiter, from the front desk to the backstage, everyone can participate in the restaurant is a mandatory salesman.
As long as the enthusiasm of all employees, initiative mobilized, and then properly mastered some of the methods and techniques, the restaurant will form a strong internal sales force. Secondly, internal promotion does not require specialized financial input. It is not like advertising, public relations and other special funds to be spent, but in the completion of their work at the same time, without losing time, just right to the guests of the sales pitch, just a few more flexible methods, language skills and forms of change only. This is the lowest cost, the fastest effect of the promotional tools. In addition, internal promotion is not subject to any restriction, and can be launched at any time and any place in the service process, which is very convenient. Therefore, internal promotion is a very effective marketing. It is an extension of external promotion. The guarantee of the effectiveness of internal promotion is the quality of service.
Only high-quality service will satisfy the guests, in order to make the guests happy to accept the inducement of internal promotion, willing to increase consumption and re-consumption. In addition, the establishment of a sound set of incentives for internal promotion mechanism is to do a good job of internal promotion, set up a full marketing awareness of the system to ensure.