Price combination: the basic price is acceptable to the public, and discounts and prizes will be given regularly or according to the off-peak season, and the delivery fee will be charged appropriately.
Sales mix: Make use of public relations to create momentum, hit domestic brands and arouse consumers' patriotic complex. You can set up stores near McDonald's and KFC, following the example of Qiaobi's red sorghum in the early years.
Advertising strategy: mainly choose TV, mainly in the middle of prime-time TV series and variety shows, to assist the advertisements of road signs in various traffic arteries. You can choose a spokesperson and ask middle-aged and healthy people to reflect the nutritional and health care effects of Chinese fast food.
Combination of sales channels: Besides the ordinary mode, we should develop various sales methods and channels, such as conference ordering, group buying by companies and schools, etc.
Take-away business: door-to-door, which is also a sharp weapon for Chinese fast food against Western food. Lihua fast food in Beijing has done a lot of work in this respect, occupying most of the market for take-away food delivery in Beijing. At the same time, we also actively distribute small advertising menus. In addition to the product itself, the delivery speed is the magic weapon to win the takeaway business.
Product mix: We will operate authentic China foods such as frying, steaming, boiling and baking, highlighting the word "fast". They all choose portable foods, such as Tianjin pancakes, steamed buns, Chinese buns, cup-shaped soybean milk, and iced mung bean soup. All foods are packed in environmentally-friendly paper boxes or paper cups, which reflects health everywhere. Of course, the company name must be printed on the packaging.
Internet: At present, McDonald's and KFC have not started selling online. But they may start selling online in a day. Chinese fast food didn't do this job either. It was only after repeated appeals from the public that it began to set up a website that was difficult to go up. It was only used for simple enterprise introduction. The gorgeous fast food and other fast food restaurants mentioned above have been sold on some food websites, and the response is not bad. Some fast food in Beijing also do well in this respect.