Introduction: Speaking of the aristocrats in the ice cream industry, many people will think of Menglong, which is very expensive. But even though it is so expensive, many Chinese people still buy it as usual, and even bought a Maglon for themselves, feeling complacent about it. But in fact, such a big brand has deceived the Chinese people, using concentrated milk in Europe and reconstituted milk in China. So is this incident an exception? 1. By no means an exception
This incident can be said to be by no means an exception. Previously, a local ice cream brand in China was criticized by consumers because of its high price, and finally chose to apologize. But when it comes to the foreign Menglong, it seems that it is natural for it to sell at a high price. Menglong said that it has brand value and the raw materials used are very high-end. Kamlon's so-called high-end raw materials are only used in Europe, but reconstituted milk is used in China. After Chinese consumers exposed it, Menglong didn't take it seriously at first, but eventually chose to apologize. I admit that the raw materials I use are much cheaper than those used in Europe, but even if Magron uses cheap raw materials, it really shouldn't be sold at a high price. 2. Differential treatment by foreign companies
In fact, it is not uncommon for foreign companies to treat Chinese consumers differently. It seems that in the eyes of foreign entrepreneurs, Chinese consumers are taken advantage of. People are willing to pay high prices to buy defective products without any complaints. It was revealed that Apple's mobile phones use different materials from those abroad, and Apple will be very respectful to consumers abroad. The maintenance compensation is also very good, but in China, these after-sales services are not available at all. There are also many foreign companies, such as Nike, which look down upon Chinese consumers in China. There are many such companies. 3. Protecting Rights and Interests
Some foreign companies are not well-known in their own countries, but they have established themselves as very high-end as soon as they arrived in China. Chinese consumers must keep their eyes open and learn to safeguard the rights and interests of Chinese consumers. You must know that some companies produce their products in places where labor prices are not high, and then sell them at high prices. In fact, the quality of their products is only average.