One flower, one world, one leaf and one bodhi, the small building is designed with lotus as the main element, air-dried lotus, lotus tea tray and ceramic teacups painted with colorful lotus. The main tea also has a unified visual design, and the label on the packaging bag is written in calligraphy with a brush.
Beauty under the bamboo, Manting in the fog, and Shanju years "packaged" Wuyi rock tea into "women's tea" through poetic names and expressions.
Full-bodied, domineering and energetic, Wuyi Rock Tea always seems to be annotated by these masculine adjectives. There is a 33-year-old woman named Zhou Xiaoli in Wuyishan who wants to add feminine labels such as gentleness, grace and tenderness to Wuyi rock tea.
Since the founding of Xiaolou Lotus Dahongpao in 20 12, she has captured the hearts of 60,000 fans by relying on the content of public micro-signals. Not only did she successfully sell more than 6,000 kilograms of tea at home, but she also operated her own public micro-signal into a major position for the promotion of Wuyishan tea culture.
"Concession is a kind of accomplishment", "Be a man, don't lose kindness" and "Promise not to make a big promise" Zhou Xiaoli, who is engaged in writing work, is obviously good at this. She mixed these chicken soups for the soul into "tea soup" and added exquisite pictures, which is the biggest feature of Xiaolou Lotus Tea WeChat official account.
Relying on this strategy, the WeChat official account has absorbed more than 60,000 powder since its establishment in August 20 13. "80% of them are female fans, and most of them are from other places." WeChat official account has sent more than 2,200 pieces of Xiaolou Lotus Tea so far, with a total reading of more than 20 million, including many articles with a reading of over one million.
With a wide range of readers, Zhou Xiaoli firmly binds fans through the combination of public micro-signals and personal micro-messages. In the dialog box of the public micro-signal of Xiaolou Lotus Tea, enter "0" to have a conversation with the "landlord" Zhou Xiaoli.
Talking about Wuyishan and Wuyi tea makes fans happy. As long as they come to Wuyishan, the "landlord" will warmly receive them, drink tea and climb mountains, and friends in the online world will instantly have the friendship of girlfriends. In that case, there is no need to pay for tea.
In the production of products, the taste of women is modified, and even Zhengyan tea leaves reduce the fire power to medium-low fire. Fengxiang Lanyun, a well-known variety, was originally produced from Cinnamomum cassia in tangcun, Lanzhou, and has a unique quality because it grew under a century-old Liquidambar formosana tree.
/kloc-in late October, the fruits of Liquidambar formosana cracked when they matured, and the seeds scattered around and fell on the tea trees, which were absorbed by the tea leaves and roots. In early April, Liquidambar formosana bloomed, and the flower season just caught up with the tea-picking season. Cinnamon simmered in medium fire therefore has the flavor of maple fragrance and orchid rhyme.
For the choice of categories, Xiaolou Lotus also sets 22 high-fragrance varieties, such as Bantian Yao, Yellow Rose, Daphne odora and Meizhan, into a tea-learning set from the perspective of female consumption psychology.
"Women will always feel that there is a dress missing from the wardrobe, and many women who love tea always want to try different flavors." Zhou Xiaoli said that Wuyishan's rich tea varieties just meet this demand.
Relying on the strategy of accurate product positioning and content-driven sales, Xiaolou Lotus Dahongpao has rapidly become popular in the past two years, and "landlord" Zhou Xiaoli has become the spokesperson of Wuyi Rock Tea in the eyes of many women who love tea in China.