1, different scales

Supermarkets: supermarkets have more varieties of scales and sizes, and are usually concentrated in residential or commercial areas.

Big box stores: big box stores cover a large area, the location is closer to the center of the city.

2, different positioning

Supermarkets: supermarkets target groups of all ages and categories of people living.

Big box stores: the target group of big box stores is housewives.

3, selling different categories

Supermarkets: supermarkets are based on the variety of products to operate fresh food fruits, miscellaneous supplies.

Big box stores: Big box stores are mainly focusing on fast moving consumer goods and daily necessities.

Expanded Information

Big-box marketing

One, the set of newspaper flower discount

Gathered these clippings can be in the day of the event, in the enjoyment of all the discounts after the discounts, and then discounted how much percent!

Second, the whole point of the lottery

During the activity period, every day 11:00, 13:00, 15:00, 17:00: 19:00, 21:00 6 whole point of the lottery.

Three, one dollar special

Event day launched a variety of limited special commodities, limited time limited, queuing up to get the qualification to buy.

Four, the manufacturer's boss signature discount

The day of the event, a manufacturer's boss will be present in person, only the presence of customers can enjoy the signature of the manufacturer's boss discount is expected to be discounted how much how much.

Fifth, shopping for gifts

Purchase of 30,000 yuan to send Apple phones. Specific prizes, can be designed according to their own product profits.

Baidu Encyclopedia - hypermarket