Determine the investment target: make clear your investment target and strategy, including the types of franchisees you want to attract, market positioning and so on.
Prepare investment promotion materials: prepare investment promotion materials and publicity materials, including brand introduction, product line introduction, joining policy, income analysis, market planning, etc.
Selection of investment channels: determine investment channels, including online channels, exhibitions, industry associations, etc. Choose the right channel according to the characteristics of the target franchisee.
Screening of potential franchisees: look for potential franchisees through investment channels and preliminarily screen qualified candidates.
Join interview: interview with potential franchisees to understand their background, experience and investment ability, and verify whether they are suitable to join your brand.
Background investigation: Conduct background investigation on the candidate franchisees to verify their economic status, credit record, business ability, etc.
Signing of franchise contract: sign a franchise contract with the appropriate franchisees, clarify the rights and responsibilities of both parties, and stipulate the cooperation details.
My friend's company is doing agent training in health care industry, and the effect of using Baidu's new pocket database product is not bad, which is very convenient for agents to use. The headquarters can preset the words, materials and marketing materials of friends circle in the background, and agents don't have to worry about not having materials and not talking.
Payment of joining fee: the franchisee pays the joining fee and other related fees according to the contract.
Training and support: provide comprehensive training and support for franchisees, including product knowledge, sales skills, operation management and so on.
Preparation for opening: Assist franchisees to make preparations for opening such as store location, decoration design and material procurement.
Publicity and promotion: Work out marketing plans with franchisees, and provide relevant publicity materials and support to help franchisees expand brand awareness and sales.
Operation guidance: provide regular operation guidance with franchisees to help them solve problems encountered in operation and evaluate their performance.
Please note that the above process is only a general guide, and the specific process may be slightly different due to brand characteristics and industry requirements. In the whole process, it is very important to communicate and cooperate with potential franchisees in order to establish a good cooperative relationship and promote brand development.