Founded in 1993, Boutique Shopping Guide is China's first colorful lifestyle newspaper. Its appearance redefined the fashion life service newspaper, and it was regarded as "the first brand of China's fashion life service newspaper". Boutique Shopping Guide pioneered the use of full-color printing and the innovative design of luxury coated paper outer cover, which was the first in the industry, and the publication scale of 200 editions became the scale standard of Chinese newspaper publishing.
Over the past 20 years, Boutique Shopping Guide has influenced more than one million fashionistas in first-tier cities such as Beijing and Shanghai in terms of their brand awareness, lifestyle concepts, and consumption choices, and has been recognized as a "consumer reference" and "life advisor" for the fashion crowd. In Beijing, Shanghai, Guangzhou and other key cities, the brand awareness of Boutique Shopping Guide has reached more than 70%, especially in the Beijing area, this indicator reached 98.6%. The core channels covering Beijing, Greater Beijing, Shanghai, Guangzhou, Hangzhou, Shenyang and other first- and second-tier cities across China provide strong support for our clients' promotional needs. In 1997, the advertisement revenue of Boutique Shopping Guide exceeded one hundred million yuan, and in 1999, it was ranked among the top ten newspaper advertisements in China, and in 2009, Boutique Shopping Guide was awarded the first place in the top ten Chinese newspaper advertisement advertising value in 2007-2008.
In 2013, Boutique Shopping Guide was recognized by the State Administration of Press, Publication, Radio, Film and Television (SARFT) as one of the "Top 100 Newspapers in China". Today, Boutique Media Group has built an all-media fashion communication platform that includes newspapers, magazines, online readers, mobile readers, microblogs, WeChat, and APPs, relying on its unique resource advantages.
LifeStyle--How to live a better life
LifeStyle is known as "China's No. 1 weekly lifestyle magazine"
The hottest, most popular and most suitable clothing and accessories are targeted at the most popular and most suitable people in China. It focuses on the hottest, most popular, and most suitable clothing and cosmetics, and helps readers to solve every aspect of the shopping process, from planning to choosing categories to completing the shopping. Focused on sharing visions of the good life, the slower and slower life, beautiful pieces from handmade furniture designers in Chicago, or a fun and spontaneous family get-together.
The magazine is published every Thursday, with an issue that includes "Guide," "Fashion," "Beauty," "Beijing/Shanghai," "Stylist," and "Thursday.
Based on Greater Beijing, Greater Shanghai and Greater Tianjin. Among them, "Beijing/Shanghai" is distributed in Beijing and Shanghai respectively.
Monday--a weekly culture and fashion magazine with intellectual temperament
Monday is based on a global vision, providing readers with fresh and insightful feature stories on culture, life and fashion. Unlike all the fashion magazines you've seen, we focus on fashion and trends, but are more willing to deconstruct life through fashion, presenting unique fashion talk, and immersing you in a new perspective to get more out of your reading. Each issue covers Fashion, Metropolis and Installation.
With enough chic perspectives, it takes you to see hot spots from a different angle
Watch Buying Special of the Year
Baselwatch Special
Spring/Summer/Autumn/Winter Men's Grooming Special
Men and Culture, Life, Technology and Fun Special
Beijing/Guangzhou Auto Show Special
Self-Driving and Travel Special
Yuppie - The Power of Elegance
On January 6, 2007, Yuppie magazine was born, positioning itself as a magazine for private life, serving the elite circle and accommodating high-end brands!
Fashion, more respect for culture;
Material, more spiritual;
Enjoyment, more emphasis on responsibility.
Over the past seven years, "Youpin" has insisted on presenting only the most vivid trends of big brands, the most vivid interviews with elites, the most in-depth behind-the-scenes stories, the most innovative humanistic topics, and the most unique special issue of the magazine.
Touch the softest part of your heart with elegant words;
Outline the best yearning in the world with beautiful pictures;
Gather the most sincere exchanges in the circle with high-quality activities.
The World - the only quality book for China's outbound travel
Boutique Shopping Guide Media Group, founded in July 2007, is dedicated to creating the world's most beautiful pictures and the most sincere exchanges in the circle.
China's only high-quality travel magazine focusing on outbound travel
The dual temperament of "fashion" and "practicality"
The easy and wise "pleasure reading" experience. "
The creative combination of one magazine and two books, one big and one small
The cover of the magazine with popular celebrities as its cover is unique among travel magazines.
Digital Business Era--Interpretation of business information with lively and detailed figures
Record the ups and downs of new and old enterprises in the digital era with calm observation, unique perspective and mature operation;
Interpret the pulse of social change and development with rational business thinking, and share the experience of individual life and business operation;
This magazine is the first of its kind in the world. business experience;
Provide "private" business books for the emerging middle class with stylish and sensual strokes
Depth: let everything surface
Sensitive: look and feel in the discovery
Storytelling: a nod to the business and financial reports
Innovation: an eternal theme in the era of digital business
Innovation: an eternal theme in the era of digital business
These are the key elements in the development of the digital world.
Innovation: the eternal theme of the digital business era
In the future, we will continue to focus on the ever-changing nature of the digital era;
Search for new forces that can boost China's economic development in the future;
Aggregate China's world-class entrepreneurs and emerging leaders;
Gain the power of our own voice in this era
OK! --The weekly celebrity fashion magazine
Collaboration with celebrities is the most important feature of OK!Wonderful
We bring the world's freshest and exclusive celebrity news reports, humanistic celebrity feature stories, fresh and hot fashion reviews, quality celebrity dressing styles, beauty and health both inside and outside, as well as celebrity style and fashion.
We bring the world's freshest and most exclusive celebrity news and stories with a human touch, as well as fresh and hot fashion reviews.
We reject fake celebrities, gossip, unobjective reporting, unhealthy lives, and complexity. We will present readers with a sense of radiance, gestures, warmth, and the most authentic celebrity lifestyles, so that readers can read with devotion, buy with pleasure, and share with enthusiasm.
We have a mission to make Chinese celebrities appear in OK! magazines in nearly 30 countries around the world.
KINFOLK - More Than Just a Magazine
Launched in the United States in 2011, KINFOLK has released 10 issues and has been published in the U.K., Russia, and Japan.
In 2014 KINFOLK will come to China, with a Chinese edition of KINFOLK exclusively published by Fine Shopping Guide. KINFOLK" Chinese edition.
KINFOLK is published every three months, presenting its readers with a simple and fun lifestyle through paper printing. KINFOLK is aimed at young artists and people who love food and nature.
Each issue contains moving words and stories, in-depth and interesting interviews, and recipes for beautifully prepared food, presented in beautiful typography and design. KINFOLK has grown to become a magazine that readers trust to provide resources, whether it's cooking tips or camping trips, as they pursue a natural and harmonious life.
KINFOLK is more than just a magazine, forgotten on the shelf like all the others; it's a lifestyle magazine, a gift to be treasured and given to friends.
Nationwide Brand Output
Shenyang Fashion Life Guide;
Guangzhou Boutique Life Shopping Guide;
Kunming Boutique Consumer Newspaper;
Chengdu New Trend Weekly
Changchun City Fashion Weekly
Wuhan Weekly W Weekly
Boutique Newspaper Series The media is committed to providing urbanites with the most timely and useful information on urban life consumption and interpretation of fashionable life culture.
Since 2006, it has cooperated with local fashion newspapers in Shenyang, Guangzhou, Kunming, Chengdu, Wuhan and Changchun, realizing the cross-regional development and brand output of Boutique Media Group.
Today, Boutique Media's national city weekly newspaper alliance is still expanding.
Large and high-end readership
Taking Boutique Shopping Guide as an example, the magazine has a huge influence on business people, middle class and high-end people, and the number of people in this class accounts for 13.6% of the total readership, which is significantly higher than that of other media.
The average pre-tax household income of Boutique Shopping Guide's readers is RMB 520,000 per year, 99% of them own at least one house with an average living area of 103 square meters, and 98.3% of them own at least one car. Boutique Shopping Guide Monday is distributed nationwide, covering nearly 100 key cities. Boutique Shopping Guide Thursday is based in Beijing and radiates to penetrate the neighboring first and second tier cities.
Excellent partners
The Boutique Media Group has an excellent editorial team and is experienced in introducing foreign magazines into the Chinese market and localizing the operation of foreign magazines. 2012, the Boutique Media Group successfully introduced the British fashion weekly magazine OK! Since its inception, the Chinese version of OK! has been distributed in at least 37 cities across China, and at the same time, it has won the recognition of the majority of readers and many brand clients in terms of editorial content, distribution and promotion, new media marketing, and market operation. OK! Wonderful is becoming the largest circulation and most popular celebrity fashion bi-weekly in China.
Strong customer resources
Boutique Media Group's excellent advertising influence has been favored by the top brands in various industries, and we have maintained a close relationship with international luxury brands such as Chanel, Bulgari, Ferragamo, Cartier, Prada, Tiffany, lamer, Bentley, Maserati, Porsche, etc. Porsche and other international luxury brands to maintain good cooperation. In recent years, Boutique Shopping Guide has won the honors of "Most Attractive Media of the Year", "Most Attractive Media for Luxury Advertising" and "Most Popular Media for High-end Readers". These honors are a testament to Shopper's Guide's success. All these have witnessed the unparalleled authority of Boutique Shopping Guide in guiding consumers.