Stew in a pot, and add peanuts, taro, yam, lily, fungus, dried ginger, cinnamon, gluten foam, etc. After eight ripens, a proper amount of refined powder is added,
Pay attention to stirring. Then add seasoning, pepper, fennel, refined salt, soy sauce, add a little sugar, and make a pot of Hu with good color and fragrance.
Spicy soup is ready.
Hot soup originated in Jiajing period of Ming Dynasty. At that time, Ge Lao Yan Song, in order to win the favor of the emperor, got a seasoning medicine from a monk, which helped to prolong life, and gave it to the emperor to cook soup. The soup is delicious and full of joy. It was named? Royal soup? . After the Ming Dynasty, the chef Zhao Ji fled with this medicine.
When he arrived at Xiaoyao (now Xiaoyao Town, Xihua County), he spread this face to this place. Because of this, the locals changed its name to? Hot soup? .
Hu spicy soup is suitable for all seasons regardless of winter and summer. It is delicious and deeply loved by people.
So, if you can travel all over Henan in the future, don't miss the opportunity to drink this soup.
As a famous snack in Henan, Hu spicy soup is deeply loved by customers in Henan market and has become an indispensable food for customers. Let me talk about my experience, and you will know why I like to drink grass skirt soup so much: in junior and senior high schools, this is almost my breakfast, and I can never get tired of it! Besides evil exams, eating a bowl of hot soup in the morning is almost another motivation for me to get up. Get up early, run out with a pot at home, and come back with a pot of steaming hot soup. Pour it into a bowl, add a few drops of sesame oil, then take a deep breath in the curling fog and swallow the extra saliva in your mouth to make more room for each taste bud and stand the test of spicy.
Second, the marketing objectives
Let every compatriot in Henan and the motherland eat Hu spicy soup with good color and fragrance, and let Henan Hula soup go out of Henan and go to the whole country. Let hula soup be bottled and walked into major supermarkets and shops.
3. Market prospect analysis
Among similar snacks, Henan Hu spicy soup has a good development prospect and a long history. As a famous snack in Henan, it is deeply loved by customers. On this basis, the development and research of grass skirt soup and the production of grass skirt soup will surely achieve good economic benefits.
1) product attributes
As a famous snack, Hula Decoction has the functions of promoting digestion, stimulating appetite, eliminating phlegm and relieving cough, expelling wind and dispelling cold, promoting blood circulation and removing blood stasis, clearing away heat and toxic materials, promoting qi circulation to stop malaria, eliminating insect stagnation, promoting diuresis to relieve stranguria, removing eczema and relieving itching. It is nutritious, especially in summer, delicious and cheap, and is very popular with the masses. Now it has been extended to the whole country 19 provinces, cities and autonomous regions.
Hu spicy soup is a snack in Henan, especially in Henan. Xiaoyaozhen hot soup? And then what? Beiwudu stewed meat spicy soup? The most famous.
preparation method
[Ingredients] (30 bowls) cooked mutton 1.6 kg, mutton soup 10 kg, flour 1.5 kg, 500g of vermicelli (or vermicelli), kelp100g, fried tofu150g.
[Technology] It is divided into three processes: raw material treatment, gluten washing and soup making.
(1) Raw material processing. Dice the cooked mutton; Soak the vermicelli until soft, and then shred it; After kelp swells, it is washed and shredded, boiled in boiling water to remove mucus, and then soaked in clear water; Fried tofu and shredded; Remove yellow leaves from spinach, cut roots, wash and cut into sections about 2 cm long; Wash fresh ginger and cut or chop it into rice grains.
(2) Wash gluten. Put the flour into a basin, mix it with about 1 kg water to make a soft dough, and rub the dough with your hands dipped in water; Bake for a few minutes, then rub vigorously, then gently rub with clear water, and then wash with clear water when the surface water is thick. Repeat this several times until all the flour juice in the dough is washed away, then take out the gluten by hand and soak it in a clear water basin.
(3) make soup. Add about 5 kilograms of water to the pot, add fresh mutton soup, then add shredded vermicelli, kelp, fried tofu and salt in turn, bring to a boil with strong fire, and then add some cold water to make the soup pot slightly boil. Pick up gluten, shake your hands into chunks, and slowly rinse them into gluten ears in a basin (the chunks of gluten are scattered with a rolling pin). After boiling in the pot, stir the washed gluten batter (drain the water from it) into a thin paste, slowly hook it into the pot, stir it with a rolling pin while hooking it until it is thin and uniform, add the spiced powder and pepper, stir it evenly, then sprinkle with spinach, and eat it after the soup is boiled. Pour in balsamic vinegar and sesame oil when eating.
2) Reality
According to market research, there are few enterprises selling hula soup at present. Most of them are sold in hotels and restaurants in Henan province, and only a few websites operate online. Therefore, the development and sales of Hula soup will be well developed and have a good development prospect.
Nowadays, when people talk about their hometown, they will think of the specialties of their hometown. Similarly, being a native of Henan is no exception. As a special snack in Henan, Hu spicy soup has a long-term development in similar markets.
3) Market growth
Hula soup, a famous snack, has a good foundation for development and a strong mass base. It grows better.
4) Consumer acceptability
Consumers generally accept and love it, laying a good foundation for its development. Because whether a product sells well or not, the degree of customer acceptance plays a great role, and the product is produced and sold to consumers. If consumers can't accept it, even the cheapest products will not be developed. Hula soup is a famous snack in Henan province, and its popularity in Henan is absolutely beyond the imagination of outsiders. Whether you can eat spicy food or not, it is absolutely necessary to get up early with a bowl of spicy soup.
Analysis of market opportunities and problems
At present, the catering market in Henan is a situation where there are many factions, tastes both refined and popular, combines low, medium and high grade, and mass catering dominates. In the province
In Zhengzhou, catering has become the main theme of market development because of its diversification, personalization and internationalization, which has attracted the attention of the catering industry in China. Grass skirt soup is cheap. You can buy a bowl of delicious grass skirt soup a few yuan ago, and the chances are better and greater. Hula soup is rich in flavor, fragrant, very easy to digest, and slightly spicy does not hurt the stomach. In addition, there are various medicinal materials in it, which is the best choice for patients. At home, if I have a headache, fever and loss of appetite, my mother will always take me to drink Chili soup. After eating two bowls of hot soup, my pain stopped. Moreover, there are many Chinese medicines in Chili soup, which can strengthen the body and prolong life. Now people who take out the soup of grass skirts have made money, and the market opportunity is good. The development of a good product is bound to be followed by many people, and its competition will be greater. (Copyright belongs to the original author. Compared with other products, the competition of Hu spicy soup is relatively small at present.
Five marketing strategies
1) product strategy
Develop high-grade products with good color and flavor, strive to develop the characteristics of Hula soup, implement the strategy of buy one get one free in the product growth period, increase product sales, and carry out market development and product development. Develop new markets on the original products and enter new markets. Maintain a high market share. Develop different kinds and packages of Hula soup in the original market to form high and medium resistance products to meet the needs of different consumers. At the same time, consumers are investigated and different products are developed for consumers.
2) Price strategy
Set different prices for different products to adapt to consumers with different incomes. But the general idea is reasonable pricing, neither too low nor too high.
3) Sales channels
Grass skirt soup can be sold in different places: restaurants, hotels, supermarkets, shops and so on.
Restaurants and hotels mainly drink on days with bowls to meet the needs of this user.
Supermarkets and shops are mainly aimed at users who want to buy hula soup and go home to make it themselves. For this kind of consumers, we mainly develop canned, bottled and bagged hula soup.
4) advertising
Plan and promote advertisements, design advertisements and integrate product functions into advertisements. You can use radio, newspapers and so on for publicity.
6. Plan the cost budget of the scheme.
Zhengzhou Daily, second to eighth editions, Saturday and Sunday, one month: 2,400 yuan? 8 days = 19200 yuan
Zhengzhou People's Broadcasting Station wishes you health for 30 seconds every month: 150 yuan? 30 days =4500 yuan
Zhengzhou People's Broadcasting Station Economic Broadcasting Class C for one month: 80 yuan? 30 days =2400 yuan
Other leaflets, etc. 3,000 yuan
* * * 29 100 yuan
I recommend it carefully.