Typhoon shelter is also a brand.
1998 Shanghai Typhoon Shelter Teahouse Co., Ltd. opened its first typhoon shelter teahouse at No.99 Jiangning Road, Shanghai. Its pioneering business model of "unlimited joy, unlimited drinking", its simple decoration style and humanized service concept allow guests to enjoy fashionable drinks and leisure time in an unrestrained environment and feel "it's good to feel at home".
In recent years, Typhoon Shelter Teahouse has been innovating products, updating its image and perfecting its business philosophy. It has changed from a single-store business model to a combination of self-operated chains and franchise chains, and has continuously brought the fashion message from China's fashion capital-Shanghai to the whole country. The usual price and 24-hour consumption characteristics of Typhoon Shelter Teahouse have been accepted by most consumers.
Today, there are more than 200 typhoon shelter teahouses in the whole country, covering 16 provinces and cities. In 2000, Shenyang Typhoon Shelter Teahouse Co., Ltd. was separated. Typhoon shelter has become a well-known brand in China teahouse industry.
However, because Typhoon Shelter is first used as a place name, the Chinese name of Typhoon Shelter is not allowed to be registered in China, so Shanghai Typhoon Shelter Teahouse and Shenyang Typhoon Shelter Teahouse are registered with graphic trademarks respectively, and their milk tea take-out brands are also registered with Street Guest and Street View respectively, and there are also many informal milk tea take-out shops that counterfeit the Chinese name of Typhoon Shelter in the market.