1, SKP as Beijing Hualian Group's high-end luxury department stores, gathered many international first-line luxury brands and high-end designer brands, positioning more high-end luxury, known as "China's high-end shopping malls ceiling". Xi'an SKP continues this feature, introducing a large number of world-class luxury brands and becoming a landmark of luxury consumption in the northwest region.

2. Xi'an Saige International Shopping Center is also positioned as a high-end shopping mall with a large number of domestic and international famous brands, covering a wide range of fashion and apparel, food and beverage, leisure and entertainment, etc. However, compared with SKP, its luxury brand lineup is slightly inferior, and it focuses on the comprehensiveness and sense of experience.