In order to ensure the smooth development of activities, it is often necessary to make detailed preparations for the activity plan in advance. The activity plan is a written plan made after detailed analysis and research of each step of the specific activities to be carried out. So how should the activity plan be formulated properly? The following is the activity plan of restaurant marketing for 20021Mid-Autumn Festival, which I carefully arranged, for reference only, hoping to help you.
Mid-Autumn Festival restaurant marketing activity plan 1 1. Activity purpose
Through the Mid-Autumn Festival promotional activities and advertising, we can gather popularity, stimulate consumption, increase sales revenue and profit, on the other hand, leave a good impression on consumers, strengthen the confidence of consumers and employees in Swan Lake restaurant, enhance brand awareness and good reputation, and affect consumer brand loyalty.
Second, the theme of the event
"The moon is full in the mid-autumn night, and the horizon is * * * at this time", Swan Lake helps you connect with your family.
Third, the activity time
X month X day-X month X day (exact time to be determined)
Iv. content of activities
1, on-site guessing activities
A lantern riddle area is specially set up, and colorful light (red light) cages with riddles are hung at the activity site. All riddles are not difficult, as long as the guesser can get a coupon of xx yuan.
Lantern riddles can be displayed xx every day during the activity and xx during the Mid-Autumn Festival.
Lantern riddles are small woodcut cards, about the size of amulets, with simple appearance and collectible value. On the one hand, it is the sign of Swan Lake Restaurant, and on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (Swan Lake logo is also printed outside the sachet)
2. Giant moon cakes
Make a moon cake with a diameter of x meters, put it in the hall for publicity, and give it to all the guests on the spot on xx day.
Prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than xxx yuan take a group photo for free, and other guests charge X yuan each time.
Contact the production of giant moon cakes in advance. If this restaurant can't make them, you can contact other places as a promotional selling point.
Giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. The confirmed adopters can get a table of reunion dinner on August 15th provided by Swan Lake, which is worth xxx yuan.
After 7: 00 p.m. on August 15th, all guests who spend money in the restaurant can participate in the giant moon cake appreciation activities. The restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor to personally deliver their own cut cakes to family and friends to express their deep affection.
3. Send peace
Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees and other themes as the layout. The production materials are foam and other items, which are enclosed by the concierge bar and cannot be approached.
Protective talisman is hung on the decorative osmanthus tree in the hall, symbolizing peace, reunion and preciousness. Protective talisman is made of red silk and Xiao Mu brand, which are novel and have their own characteristics. All the guests who spend time in restaurants can choose a favorite protective talisman and give it to their family and friends, wishing them peace and happiness.
Protective talisman gives one to each table, and if necessary, it can be sold for xx yuan.
4, family reunion dinner
The chef will introduce the set menu of family reunion banquet on August 15th, ranging from RMB xxx to XXX (depending on the actual situation of the restaurant).
During the event, all guests who book a reunion banquet package below xxx yuan in catering will be given a free fruit bowl, take a photo with the set in the restaurant and get a free solve riddles on the lanterns.
During the event, all guests who book a reunion banquet package of over xxx yuan in catering will be given a luxury fruit bowl and a Swan Lake moon cake gift box free of charge, and they will take photos with the scenery in the restaurant and get a free solve riddles on the lanterns.
During the event, all guests who book a reunion banquet package of over xxx yuan in catering will be given a luxury fruit bowl, a luxury Swan Lake moon cake gift box, free photos with the set in the restaurant, free solve riddles on the lanterns, and a hand-written blessing lantern.
5, couple banquet
The chef will introduce the menu of the couple banquet on August 15th, ranging from xx yuan to ——xxx (depending on the actual situation of the restaurant).
Guests who book a couple's banquet package will be given a free fruit bowl, free photos with the set in the restaurant and free solve riddles on the lanterns.
Mid-Autumn Festival restaurant marketing activity plan 2 Mid-Autumn Festival is approaching, homesickness and family members are entangled in the heart. But everyone who is far away from home knows no boundaries, and everyone can feel its comfort. Just as the motherland cares for her people, the mother's comfort to her children will not be ignored because of the distance of oceans, and will not be blocked by Qian Shan. It is called "a thousand miles away." September 22nd, 20xx is the Mid-Autumn Festival in January, which is an ancient festival in China. Maybe now someone will ask why August 15th is called Mid-Autumn Festival? The simplest explanation is that August 15th is in the middle of autumn, so it is the Mid-Autumn Festival. The Mid-Autumn Festival is characterized by enjoying the moon, eating moon cakes and carrying lanterns.
The Mid-Autumn Festival, like the Lunar New Year, is a happy family. On the night of Mid-Autumn Festival, the moon is the roundest and brightest, and the moonlight is the most beautiful. Every household puts melons, fruits, moon cakes and other foods on the table in the courtyard, and the family eats moon cakes while enjoying the moon. It is precisely "a round in the sky is held out, and everyone in the world looks up". What a beautiful picture. On the occasion of the Mid-Autumn Festival, I specially conceived some promotional themes with the Mid-Autumn Festival as the theme:
First, "bring the moon home"
During the activity, if you spend over 100 yuan, you will be given a key chain with the moon hanging on it. The key chain of the moon is various in shape and exquisitely made, and it is engraved with some words of blessing, such as happy Mid-Autumn Festival, wishing you happiness, peace and happiness, and some poems describing the Mid-Autumn Festival and the moon.
Operating instructions:
1. Keychain is customized by shopping malls, and the customized quantity is determined according to the sales of restaurants. The customized cost of each keychain is controlled within one yuan.
2. Carve the name of the restaurant on the key chain, which can also be combined with greetings, such as "_ Happy Mid-Autumn Festival from the restaurant".
3. Take the shopping receipt to the designated place of the restaurant, 100 yuan for one, 200 yuan for two, and so on. Stamp the receipt after receiving it.
Second, random lottery activities
After the customer pays the bill, the cashier can tell the customer to draw a lottery at the designated place. The customer only needs to hand over the bill to the designated person, and the customer will have a chance to draw a lottery at random. The prizes of the lottery can be: "Free drinks today", "Free food today", and other notes may be "Only charge a fee for bringing a guest next time" and "Free dessert today". You can set awards according to the specific situation of the restaurant.
Operation instructions: You can operate according to the situation of the catering hotel yourself, so I won't elaborate here.
Third, give special discounts to Mid-Autumn Festival packages.
In order to promote and create the Mid-Autumn Festival dining atmosphere, restaurants have introduced new varieties of Mid-Autumn Festival packages, and at the same time, in order to attract more customers to order, we can give special discounts to Mid-Autumn Festival packages. We should plan the contents in detail, so I won't describe them in detail here. It's just a reference for the theme activities.
Operation instructions: You can operate according to the situation of the catering hotel yourself, so I won't elaborate here.
Fourth, customer speech Mid-Autumn Festival night
When customers are eating, the restaurant can tell them, "Who wants to come on stage and give a short speech in 30 or 40 seconds?". The person who gets the warmest applause from everyone is free of charge for today's meal.
Operation instructions: You can operate according to the situation of the catering hotel yourself, so I won't elaborate here.
V. Special guest preferential activities
The restaurant issues VIP cards to important guests or specially designates which guests tonight. For example, the number 922 in the VIP card is the most important guest, and there are special services and discounts.
Operation instructions: You can operate according to the situation of the catering hotel yourself, so I won't elaborate here.
The following four themes, the marketing plan planning theme, do not specify the operation content. You can operate according to the situation of the catering hotel yourself, so I won't elaborate here. You can learn from the theme of Mid-Autumn Festival catering hotel marketing plan planning, or you can come up with some good ideas according to the ideas here. There is still more than one month before the Mid-Autumn Festival, and you still have time to plan in detail slowly.
Mid-Autumn Festival restaurant marketing activity plan 3 Combined with the actual situation of the restaurant and the traditional customs of the Mid-Autumn Festival, in order to better carry out the Mid-Autumn Festival promotion activities and achieve a double harvest of economic and social benefits of the Mid-Autumn Festival restaurant, the following restaurant promotion activities planning plan is formulated.
I. Target market analysis
The customers of this restaurant are mainly middle-and upper-class people and government officials, but many of them are mass consumers in the surrounding communities, which requires the restaurant to take into account the mass consumption needs of the people around the restaurant on the basis of improving the grade.
Second, the pricing strategy
1, meals can basically maintain the original pricing, but the prices of some meals related to the Mid-Autumn Festival can be discounted (this method is recommended) or directly reduced.
2. For high-priced meals, it is recommended to combine reduction and price reduction.
3. The price of the Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at 50-80 yuan (excluding drinks).
4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the restaurant, reaching the lowest price around the Mid-Autumn Festival (but it should be set according to the restaurant's net profit).
Third, the marketing strategy
1, make a special set meal for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, such as affordable, medium and high school. There are two-person meals, three-person meals and other types. The theme should reflect family reunion, and mooncakes can be given (the price does not need to be too high).
2. If a family member's birthday is August 15th, he/she can enjoy a dinner in a restaurant with a valid certificate (household registration book and ID card). 15 discount (according to the actual decision of the restaurant). It is recommended to recommend them the Mid-Autumn Festival package.
3. If the number of mobile phone and fixed telephone number is 8 15 (within Guangzhou area), you can enjoy 8 for dinner in the restaurant with valid documents (household registration book and ID card). 15 discount (according to the actual decision of the restaurant). It is recommended to recommend them the Mid-Autumn Festival package. It is best for the restaurant to contact these people directly.
4. As there is no accommodation service in this restaurant for the time being, we can join hands with other large hotels mainly focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For this part of customers, you can pick them up by car, and it is also recommended to recommend Mid-Autumn Festival packages to them.
5. Give some small gifts related to the Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on it).
6. The activity will be held from August 10th to 20th of the lunar calendar.
Fourth, the promotion strategy
1. Place outdoor advertisements near the entrance of restaurants, railway stations and bus stations (outdoor advertisements are mainly in the form of inkjet and banners).
2. TV, street banners and newspaper advertisements are combined.
3, you can try the mobile phone short message advertisement, focusing on the old customers of the original hotel, paying attention to using appropriate language, mainly introducing the latest activities of the restaurant.
4. Make a pop-up box advertisement or a larger FLASH animation advertisement or banner on the Internet. The processing of web animation and pictures must be consistent with the marketing content.
5. Flyer advertisements can also be used, but the quality of flyers must be high.
Note: You can choose several kinds of the above advertisements at the same time. The promotion focuses on the urban area and can also be promoted to the surrounding counties and cities. The minimum advertising audience should be150,000 people.
V. Other relevant strategies
1 The security guard must ensure the safety of the restaurant.
2. Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined later).
3. Put some high-grade and elegant music in the hall.
4, the restaurant kitchen needs to do a good job of logistics, in the case of ensuring the standard quality of dishes, the speed of food production and serving must be fast.
5, the layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the taste of the Mid-Autumn Festival.
VI. Effect Prediction
When the restaurant has effectively implemented the above promotion activities and provided thoughtful service to customers, the operating income of the restaurant is at least the usual operating income 1. More than five times.
VII. Other suggestions
1, the front desk of the restaurant communicates with the waiter in time and keeps the information of some key customers at any time.
2. Enter the customer's information into the database with the consent of the customer (the key is the customer's name and mobile phone number) to serve the future promotion (this content can be refined in the future).
3. Make the website of the restaurant as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the restaurant. The color is mainly warm, and the homepage should have a big FLASH animation, as well as news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects.
Mid-Autumn Festival restaurant marketing activity plan 4 I. Purpose
Establish enterprise brand and achieve double harvest of economic and social benefits.
Second, the market target analysis
Mainly for the hotel's enterprises and institutions and a small amount of private consumption, which requires the hotel to take into account the source of private consumption in addition to improving the grade.
Third, the pricing strategy
Room and food prices remain unchanged, but some activities that should be mainly considered can be expressed as discounts or gift bags during the holiday season.
Food sales should focus on the richness and variety of dishwashing and the low price, but we should consider the net profit promotion activities and suggest high food prices or sales methods.
Iv. content of activities
1, guest room
During the activity, a standard room/single room can enjoy 320 yuan/day, including breakfast.
The room (set) where the wealth in autumn should be "reunited": 666 yuan/month/day, including breakfast, with a discount of 188 yuan's happy paradise meal for two people.
During the activity, it should be checked that guests in each room can get food vouchers, 50 yuan.
Guests can check out late at the activity check until 2 pm.
If the guest's birthday is from August 15, he/she can enjoy discounts, including breakfast, with valid certificates and rooms.
2. Mid-Autumn Festival Promotion Program of Food Hotel-Planning Copy
Family fun should be a party meal: 388 yuan;
Wealth should be set at 688 yuan. reunite
If a family wants an individual's birthday to be from August 15, they can enjoy corresponding discount coupons for eating in restaurants with valid certificates, 6 (excluding special dishes).
Suggestion: The restaurant offers moon cakes with the characteristics of our hotel.
V. Advertising
VI. Activity Layout
The layout of the hotel does not need to be extravagant, but it should be beautiful and generous, showing the flavor of the National Day Mid-Autumn Festival. The details are as follows:
During the activity, a banner should be hung at the entrance of the hotel, which reads: Happy Mid-Autumn Festival, good people;
Hotel lobby, Chinese restaurant cloth Yi Labao each.
There should be two big stars hanging on the door of China restaurant.
Hotel front desk, Chinese restaurant bar table cloth octagonal lanterns 2 and lobby bar table cloth octagonal lanterns 1.
VII. Activity Cost Estimation
Should the total advertising cost: 5500 yuan.
By purchasing octagonal lanterns, the model size should be proposed.
YiLaBao four general managers should: 120 yuan
Article 1: The banner should be 100 yuan.
Cost, except for the promotion of lanterns, the total cost is 5720 yuan.