Then the question is, what other marketing methods does the hot pot chuanchuanxiang shop have besides discount activities? I believe this problem has troubled many friends who do catering. Today, let's take a look at the top ten creative marketing secrets of hot pot strings.
In previous issues, I shared with you an article "Creative Activity Plan of Chuanchuanxiang Store" on Sina blog-Lighting Cat. "article, also caused everyone's * * * Ming, opened up some friends' ideas, if you copy the above method certainly won't work.
In today's Internet age, online celebrity has become a dream pursued by catering people, such as "dancing with enchanting faces and rubbing salt on the back of their hands". They became popular overnight, so why should they worry about not having guests at home? With the help of Tik Tok, all kinds of creative marketing and funny videos have appeared on the catering stage, which has brought a lot of inspiration to catering practitioners. Have you found your own marketing model?
Today, we put aside the above traditional marketing ideas and find another way to do marketing without the help of various promotion platforms. While the iron is hot, you need to be hard-working. The most creative and vital marketing secret is to do the details of the restaurant well, and master the following ten points, so it is difficult for your store not to be hot.
Tip 1: Provide free special snacks before meals.
Hot pot skewers provide special snacks free of charge. For example, homemade potato chips, popcorn, seasonal fruits, etc. are convenient for eating and sharing.
1. Meaning
A. improve customers' dining pleasure.
B. Relieve waiting anxiety.
C. enhance customer experience.
Step 2: Ways
It is best to introduce snacks with store characteristics, simple operation, convenient access, appetizing and invigorating the spleen.
Tip 2: Reduce the price of dishes.
When we go to a hot pot restaurant, we often encounter such embarrassment: two people eat hot pot, order a beef 58 yuan, and order a hairy belly 48 yuan. The dishes are too heavy and expensive, so they can't finish eating them. If they don't order them, they will be flustered, causing psychological conflicts, so they simply give up eating hot pot.
For this reason, why don't we reduce the quantity and price of dishes and make them into small quantities, which are half or one third of the original dishes, so that customers can eat more dishes at the same consumption level.
1. Meaning
A. satisfy the "almost full" guests.
B. You can try fresh dishes first.
C. meet the different needs of customers who lose weight or manual workers for meal size.
Step 2: Ways
According to the special classification of dishes, it is not recommended to set a hierarchical menu for all dishes.
Secret 3: Seasonal specialties, the killer food.
Agriculture needs to adapt to the weather, so does catering. There are beer crayfish in summer and hot pot mutton soup in winter, which urges us to pursue the delicious food behind the season. The biggest feature of Huaishi cuisine, a world intangible cultural heritage, is the use of seasonal ingredients, suitable fish, fruits and vegetables, and exquisite tableware, so that customers can feel the changes of the four seasons at the table. Although hot pot can cook "everything", it is icing on the cake to add a few seasonal dishes in the store.
1. Meaning
A. meet customers' demand for seasonal delicacies.
B. New dishes are helpful to improve the fullness of the menu.
C. Seasonal ingredients that follow the laws of nature are more conducive to the development of the ecological environment.
Step 2: Ways
It is not easy to have too many seasonal dishes, but they must have local characteristics.
Tip 4: Matching packages is essential.
Different age groups and genders have different demands on diet. Young people pursue spicy and exciting dishes, while middle-aged and elderly people prefer a light and healthy diet; Girls prefer desserts, while parents prefer soups. For different groups of people, we can provide combined packages to increase dining highlights and meet individual consumption needs.
1. Meaning
A. Hot pot restaurants can increase the unit price of customers through the combination of different dishes.
B. Provide customers with richer dietary choices and pay more attention to nutrition science.
Step 2: Ways
Package pricing should not be too expensive.
Secret 5: Creative design is an important plus item.
"Hemp, spicy, fresh and fragrant" are the four essential elements of hot pot string, and "color, fragrance and taste" are the yardstick to measure the grade of hot pot. Under a well-off society, people eat not only to satisfy their stomachs, but also to pay more attention to the whole dining experience, decoration style, brand design and collocation of dishes are all important basis for scoring restaurants.
Mala Tang in the alley is booming in Mianyang. Mala Tang gives people the impression that it is low-end and simple, but in the alley, Mala Tang has changed the stereotype of Mala Tang's solidification, and the decoration design adopts 3D stereo, which integrates the local famous cultural landscape and natural landscape, and presents it into the restaurant by hand drawing and combining reality with reality. At the same time, it introduces post-80 s textbooks, toys and other elements, which makes people feel the illusion of crossing after entering the store, sinking into this situation, and the topic is even more continuous. In addition, tableware is also unique: antimony pots, enamels and flower kettles are all permeated with memories of the post-80 s, and literature and art have style, which is very popular among local people.
1. Meaning
A. provide customers with a good dining environment.
B. establish a brand, which is conducive to promotion.
C. increase memory points and be unforgettable.
Step 2: Ways
Design needs to be tailored to local conditions, and it must not be stereotyped and unconstrained.
Tip 6: Glass is also the finishing touch.
Clear and transparent glass containers will make food look fresher and healthier. Proper use of glass will improve customers' goodwill, and adding glass elements to glass walls, glass bowls and glass tables will help improve the popularity of restaurants. At present, many hot pot restaurants use translucent glass kitchens to increase customers' trust in ingredients and strengthen the communication between restaurants and customers.
1. Meaning
Increase the cleanliness, freshness and dining atmosphere of the restaurant,
Step 2: Ways
The material selection of glass should be guaranteed as far as possible, and it should be kept transparent and clean every day.
Tip 7: Provide comfortable and hygienic toilets.
Japan's standard for judging the quality of a company or restaurant is to look at the toilet. Japan's requirements for toilets are extremely demanding. Naturally, toilets are heated. On the other hand, in many small and medium-sized restaurants in China, in order to save space or even reduce the squatting position, the toilet is narrow and the sanitary conditions are difficult to meet. If you want to be a good restaurant, you must not ignore the details of the toilet.
1. Meaning
Restaurant toilets are closely related to every customer. He is a mirror that reflects the culture and image of the restaurant, and it is also a yardstick to measure cleanliness and hygiene. The bathroom is unsanitary and it is easy to erase the good impression of dining, even though other details are well done, the evaluation will be greatly reduced.
Step 2: Ways
A. cleanliness is the first element. Equipment and appliances also need to be fully equipped.
B. the direction of opening the door is very important. try to avoid the dining area.
C. Don't leave out details such as waterproof, anti-slip and light-proof.
Tip 8: queue up for a discount, overtime free of charge.
When eating hot pot skewers, we often meet the queue situation, sometimes even waiting for 2 hours, finally taking a seat, and the serving time is delayed. Waiting with an empty stomach is a torment, even if the taste is good, we will give a bad review from the bottom of our hearts. In the alley, Mala Tang introduced the rules of queuing discount and overtime free of charge, which was sought after by customers as soon as it came out.
1. Meaning
Queue discount and overtime free of charge have improved customers' trust and interest in dining to a certain extent. Guests will no longer be impatient because of waiting, but hope that the slower the better, and look forward to enjoying a free experience.
Step 2: Ways
A. effective convertibility commitments.
B. reasonably increase the speed of eating. As far as possible, ensure that the food is served on time and live up to the trust of users.
Tip 9: Appropriate small benefits to improve goodwill.
Hotpot restaurants can promote their brands by forwarding praises from friends circle, interacting with Weibo, and making small videos in Tik Tok. Corresponding products can be given back in the form of discount, half price for the second copy, and giving away dishes.
1. Meaning
A. it is conducive to brand promotion and improves the recognition of restaurants.
B. Increased interaction with customers.
Step 2: Ways
A. Gifts and discounts can meet customers' expectations and be as affordable as possible. Only in this way can we improve the enthusiasm of catering.
B. improve the rules of the game. A table is limited to one time, and the superposition is invalid.
Tip 10: Improve the quality of employees.
Many bosses believe that restaurant waiters are engaged in simple and understandable basic work without training. On the contrary, waiters stand in the front of the battlefield and directly face the customer groups. Their knowledge and enthusiasm for work reflect the restaurant culture. Staff training is beneficial to creating a positive and harmonious restaurant atmosphere.
Haidilao, the leader of the hot pot session, has a special training university, and new employees must receive three-month induction training. The content of learning is not only the corporate culture and system, but also the attitude of doing things. This is also a bridge between employees and superiors who are familiar with each other and link with each other.
1. Meaning
A. it is conducive to improving the service and management of the store.
B. Good service can improve the dining experience of customers, create more repeat customers, increase turnover and increase the income of waiters.
Step 2: Ways
Employee training is different from induction training, which requires the boss to spend his mind and energy to complete the art project.
Article source: Sina blog-lighting cat 1
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Top Ten Creative Marketing Secrets of Hotpot Chuanchuanxiang to refresh your cognition.
What should I do if the business of hotpot is poor? Find out the customer's needs first
How to design and typeset posters, how to design and typeset posters. If it is a poster, their typesetting must be visually comfortable. If it is other types of business, its typesetting should be paid attention to, if it is artistic or fashionable, it must be paid attention to, and the typesetting should be paid attention to. So how to do album typesetting? The following is a detailed introduction by Xiaobian. 1. Determine the style of the album. Enterprises with different styles have different image positioning and corporate culture positioning, and the styles of their products or services are different. For example, mature enterprises emphasize emotional marketing and cultural marketing, while innovative enterprises pursue creativity. 2. to determine the type of album, we must first determine the type of album, that is, search by type. There can be enterprise album design, product album design, organization image album design and school publicity album design, so that the designed album will be more vivid, better show the brand image of the enterprise, bring more audiences and lower costs.
25 tricks to teach you to design awesome posters. Poster design is full of countless possibilities. It doesn't have to stick to the rules, but it can be bold and creative. Posters also have a variety of types, either the headline of the concert or the text with a large amount of information. No matter what type, the key is to find a balance between title, text, pictures and logo. Now, let's share 25 tips with friends who love poster design to help students make wonderful posters.
0 1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has unlimited possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, bold, soft or romantic colors can be selected respectively. In a word, color can play a vital role.
In the example below, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock.
Another way is to use solid color blocks, just to ensure the harmony of various color combinations. This way can make the background very eye-catching, and the following example is a good illustration of this.
You can also control the number of colors used to see how the poster below uses only red and black to create an eye-catching effect with strong contrast.
Try different fonts. Sometimes, just using fonts can make the activity poster convey rich information. Use sans serif bold to express seriousness, serif italic to convey elegance, or choose playful handwriting to create fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, which are inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.
If you want to try a similar font form, make sure that the auxiliary font is simple.
Below is a poster of an annual font design festival, which also skillfully combines the theme of the event with fonts.
03 Divide the visual level
Posters should be easy to read quickly and play an eye-catching role, so it is particularly important to classify information levels. If there is only a small amount of text in the poster, use a thick font as much as possible, and combine simple graphics or photos. Please refer to the ColumbusCreative poster below. If the poster contains a lot of text, then focus on the text, and consider placing headlines and treating a lot of text as a whole text block.
Using negative space to form clever composition
It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space in the fork to combine the wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in a negative space to attract attention, but don't fill it up.
Delete redundant elements, less is more.
Sometimes, less is more. This method can attract the audience's attention, and the communication effect achieved by a simple word or a dramatic picture far exceeds that of a large text and a complex image. Don't add extra graphics or text for the sake of adding.
We can notice the similarities between these two posters. They both focus on the audience's sight with only one leading word, and create a simple font sense with plain colors.
The elegance of minimalism is still very effective in practical application.
06 lock focus
The combination of clear or fuzzy pictures can enhance the power presented by words. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses partial lip-shaped pictures instead of full-face pictures to create passion and tease. Have you noticed that the lip shape also outlines the heart shape?
07 graphics create visual highlights
Various shapes are connected with each other and then form new shapes, which can create a visual clue for the audience. We can use various graphics to place words, or create interesting compositions, or guide specific visual directions. In a word, shapes are very diverse and practical in poster design.
The possibilities of composition
When all the information, pictures or graphics are ready, it is time to consider how to break them up completely and reassemble them for easy reading. The process of information recombination is like walking a maze. You decide how the audience should read this poster and how to get the information it expresses. Think more about the interaction between graphics and words.
The poster below was designed by Calamargraphic for Malaga Festival, and the text information was placed on the upper right side of the poster, and then the colorful characters were used to go to the text information together.
Draw the depth of the picture layer by layer. Put the graphics, colors and words at different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The poster of the Horticultural Festival below is layered, with words and pictures superimposed on each other to create a picture of the life of gardeners.
The Valentine's Day poster below has the same effect. It uses shadows to create a three-dimensional sense. The placement of characters is also very interesting, they are close to each figure, which makes them related to each other. Wonderful.