Tetra Pak's "brick bag" and "pillow bag" are common paper packaging of milk and drinks, and are classics of moderate packaging. In September, 2004, Tetra Pak was praised as a masterpiece of the doctrine of the mean packaging "full of design inspiration, making life simpler, more convenient and safer" at the exhibition of "Simple Classics" in new york Museum of Modern Art. Tetra Pak, with a lot of technology and wisdom, is simple but not luxurious, which has brought many changes to our lives. High-quality milk from the northern prairie of China can be easily delivered to thousands of households thousands of miles away only by relying on Tetra Pak aseptic bags.
Tetra Pak has found a good balance between protecting functions and meeting emotional needs. Compared with plastic bottles and glass bottles, the volume ratio of brick pillow tetra pak is relatively large, and this packaging shape is easier to box, transport and store. From a technical point of view, tetra pak is a six-layer composite paper bag composed of paper, aluminum and plastic, which can effectively block air and light, and these are the killers of milk and drinks that are easy to deteriorate. Therefore, Tetra Pak makes the consumption of milk and drinks more convenient and safe, and the shelf life is longer, thus achieving higher packaging efficiency.
Of course, tetra pak is completely "simple and elegant". First of all, its shape is simple and atmospheric. According to the needs of different products, the outer paper can be easily printed with different patterns, or bright, or fresh, or cartoons, which can completely vary from product to product and from consumer to consumer. On the basis of Tetra Pak bricks, Tetra Pak also made innovations and variations on the premise of saving costs as much as possible, and introduced Tetra Pak diamond packaging with good feel, metallic texture and higher fashion, such as the popular Yaha coffee packaging in the market, which fully embodies the youthful and fashionable atmosphere.
Tetra Pak has always followed the motto of Dr. Ruben Rausing, the founder of the company: "The savings brought by packaging should exceed its own cost." The essence of this sentence is "cost saving". Tetra Pak always pursues to save costs for manufacturers and bring safety and convenience to consumers in the process of food production, transportation and sales. It is worth mentioning that Tetra Pak also attaches importance to saving in the product development process. On the premise of keeping the packaging performance unchanged, after long-term efforts, the usage of medium and heavy cardboard in Tetra Pak packaging decreased by18%; Do you have the thickness of aluminum foil? Hey? 0%; On the other hand, all tetra pak packaging can be recycled and made into stationery, tables and chairs, building materials, etc. So that they can be "discarded" after the packaging function is completed. Tetra Pak's pursuit is in sharp contrast to the sometimes rampant over-packaging in the market. We really want to see more moderate packaging like Tetra Pak and less extravagant and unrealistic over-packaging like luxury moon cakes.