Regional protection refers to the evaluation of the cooperation area where the merchants are located, and then the reasonable regional planning is carried out to control the number of stores in the area. In this way, we can ensure that businesses in a certain area enjoy exclusive management rights and will not face competitors to grab business. Compared with the traditional catering project, which pursues the business model of intensive opening and extensive layout, the regional protection policy of powder-loving noodles has more advantages and is more reasonable, and the business benefits of merchants have been fundamentally guaranteed. If there is no regional protection policy, then all franchisees can open stores smoothly, and there may be ten or twenty chain stores in the same city, which will virtually divide the market share. Brand franchise stores implement regional protection and think more about franchisees.