The recent food documentary "Tongue on China" broadcast by CCTV has caused a strong reaction from all walks of life. In China, where "food is the God of the people", eating has been an eternal topic from ancient times to the present. Five thousand years of the Chinese people to create a profound food culture, still exudes a tantalizing "flavor" to attract the masses of people. Because of this, many entrepreneurs will be the catering industry as the first choice to seize the feast of wealth project. Of course, the market economy, the survival of the fittest competition mechanism is not destined to let each operator engaged in the catering industry are successful, only to conquer the consumer's delicious food to stand out in the fierce competition in the market. Today, the reporter will introduce you to a long history, set color, aroma, taste, health of the four major advantages of the long-established catering brand - bone. By understanding the history and status of this brand, I believe it will give entrepreneurs who are interested in making a career in the catering industry to bring useful insights.

According to the reporter's understanding, the history of the brand can be traced back to the Qing Dynasty during the Qianlong period. When Emperor Qianlong third down south tour to the Zhejiang Shaoxing lake, suddenly smelled a special flavor. So asked the ministers around where the aroma came from, the ministers looking for the aroma of a search, it turned out to be a few children in the fight for the chicken bones emitted by the aroma. Qianlong smelled the great surprise, casually recited "Shao wine overflowing alcohol, chicken bones fragrant" of the classic lines, and that night Qianlong personally tasted the delicious roasted chicken in the bones fragrant. After this, the beautiful name of "Bones" has been spreading rapidly all over the country. This Shaoxing roast chicken store is the predecessor of today's Bone Delicatessen chain, which made the Bone Delicatessen roast chicken.