First of all, we need to first clarify the concept of fire, for the net red anchor, there is a clear definition of the standard, so as to further analyze how to fire up.

First define the concept of fire, how to be considered fire

In the eyes of most people, the fire here refers to a state of fame and fortune, in the name of Li Ziqi was praised by the CCTV named to promote the traditional culture, for the world to praise.

In terms of profit, let's take a look at two sets of data:

Additionally, take a look at Li Ziqi's merchandise window, which has seen nearly 700,000 sales of just pre-sale merchandise. Typically, the fixed multiplier for this kind of merchandise is usually about 4 times, which means that the final selling price is about 4 times the cost price. It's a bit unlikely that a single item would only make a dollar.

So the question is, how much money does Dick Lee make in a year?

No matter what, there should be no problem exceeding the annual earnings level of 1 billion Chinese.

So for the time being, the anchor fire state is defined as two points, one is to have more than 10 million fans, and the second is to earn more than ten million dollars a year. This criterion should be relatively easy to define.

In fact, to answer the question about how to get on fire, it might be easier to understand the analogy with the process of combustion.

In real life, in order to ignite something, you can't do it without the following three elements, a medium (combustible medium such as firewood, coal, natural gas, etc.), air, and a heat source.

Here is a study of Li Ziqi, the medium is of course Li Ziqi himself, so what do air and heat source refer to?

Air refers to the burning environment, only in the environment suitable for combustion, the fire will burn vigorously, corresponding to the current content market demand environment.

The heat source is relatively easy to understand, when everything is well prepared, only need a match, you can start a blazing fire.

The better the quality of the medium, the better the burning effect

Corresponding to the human body, it is equivalent to the quality of their own. So what are the rare qualities of Li Ziqi that become the key to answering this question.

On January 6, 2020, Jitterbug released the 2019 Jitterbug Data Report, which includes a data pointing out that as of January 5, 2020 Jitterbug daily active users exceeded 400 million.

This magnitude, without too much interpretation, you should be able to feel the weight it conveys. Although I was not able to find out the exact number of Jitterbug ten million fans anchors, but according to the ranking of the major data platforms, the preliminary estimate is around one thousand.

Thousands of people compared to 400 million users, I'm not good at math, I can't figure out the ratio, but how is it harder than one in a million.

I've read quite a few articles written about Li Ziqi, saying that her success comes from her love of the cause, etc.

For this kind of statement, I am not quite agree, have understood the experience of Li Ziqi people will know, began to do short video, more is a kind of helpless choice, in order to survive and try to earn money, is not a shameful thing.

It's not easy to break out into your own path with hundreds of millions of people competing. And what's behind this difficulty is Li Ziqi's tenacity and extreme pursuit.

I've done my own microfilm, shot a promotional video, behind a 3-minute shot may be hundreds of shots of the group, and most of the shots can not be shot once on the perfect state.

From the point of view of Li Ziqi's video style, most of the fixed camera shooting, there are a lot of people analyzed the benefits of this camera shooting, but in fact if you can use the flow of the camera to create a sense of rhythm, the effect of the video will be further, and this choice can only show that the fixed camera is the only choice of Li Ziqi at that time.

So the question is, from the design of the split-screen script, to the work of appearances, filming, pre-editing and post-production, it's all you, how long can you hold on to it when you don't see any gains in the short term?

Even in this case, have you seen Li Ziqi's tired side in her videos? Even in this case, the work she presented, the word aesthetically pleasing is not an overstatement, is it?

So as far as Li Ziqi herself is concerned, she has already possessed the quality of toughness and the spirit of pursuing the ultimate.

Air is the environment and demand

After finishing Li Ziqi himself, let's take a look at the demand of the current content market.

Short videos are, formally speaking, a kind of content output, just like graphics. The current social life is more stressful, all kinds of people need an outlet for their emotions.

It is believed that many readers have studied Tao Yuanming's "The Record of Peach Blossom Garden", "the land is flat and open, the houses are just like a house, there are good fields and beautiful pools, mulberry and bamboo belongings." Unconsciously became a lot of young people in the heart of the ideal life look, with this part of the imagination, has come to the middle age and even old age.

And Li Ziqi's appearance, just to meet people's vision of this good life, even if I myself can not live in such a scene, but to see someone is living such a life, is also excellent.

So in terms of environment and demand alone, Li Ziqi's positioning is clearly a very smart choice.

As the saying goes, standing on the wind mouth, pigs can fly. Although there is some exaggeration in this statement, it is not entirely unreasonable. Most of this windfall that allows pigs to fly refers to the opportunities of the times.

Ask a question, do you remember the speed and cost of the Internet ten years ago? If it was ten years ago, would you brush short videos every day?

In my case, definitely not, ten years ago the Internet was not only slow, but also expensive, poor has made a lot of good choices for me. Increased internet speeds and falling internet rates have been the key to unlocking the door to the video age.

Human beings have five senses, when you are receiving information, the more stimulation you are subjected to, psychologically, the better you will feel, and thus short video compared to graphics in the audio-visual experience is obviously more advantageous.

When the door of the new era quietly opened, many people flew up to the sky, but only to do the first two points of the people, to pick the fruit of the final victory.

Any seemingly accidental thing has its inevitable reason behind, about Li Ziqi how to fire up, from my point of view to analyze, mainly is the above reasons.

Finally, borrowing a sentence from CCTV's hot comment:

From today onwards, like Li Ziqi, love life, live out the splendor of Chinese people and self-confidence!