Brother Mango: If you can make money in a "controllable" way, will it solve 90% of your depression?

There are only two kinds of books in the world, one is success learning and the other is motivational learning.

The theory of success is about a person who won 5 million in the lottery talking about his feelings after winning.

Inspirational theory is about believing that I can win 5 million.

However, whether it is about success or motivational learning, you will feel passionate when you read it, and you will not know where to start after reading it. Therefore, listening to and reading it can only temporarily relieve your anxiety. .

The theory of success says that happiness has nothing to do with money, and the theory of motivation says that we should become a happy person, but for people like us who have no money, no background, and nothing to do with it, , How can we talk about happiness without money?

So for us at this stage, 90% of the depression comes from: not being able to make money in a "controllable" way.

Why a little? Because even so, 90% of the energy is still optimizing one's "controllable money making" and the depression that has not completely disappeared.

What is “controllable”? What does “making money” mean?

Controllability means: when to make money, how much money to make, and how to make money are not decided by others, but by yourself.

Making money means: the money you can earn can cover your practical desires at this stage.

The ancestors left answers and wisdom:

Primitive agriculture originated in the Paleolithic Age. People discovered that they could They used stone tools to hunt and hunt, so they hunted down prey and fished in the sea. However, people were inevitably killed or injured, and the results of the battle were "uncontrollable." Starvation was a common occurrence.

Animal husbandry originated in the Neolithic Age. People began to catch live animals, bring in prey, and raise them in captivity. From then on, people no longer had to take risks in hunting, and there were no casualties. I can finally eat meat in a “controllable” way.

However, in the Internet age, 90% of people are still living in the Paleolithic Age. Don’t be surprised, that’s it, Baidu series of SEO and SEM, PC side, search engine Optimization, self-media, new media promotion advertising, WeChat advertising orders, fan communication advertising are all products of the Paleolithic age. Don’t get me wrong, it’s not that these are useless. Strictly speaking, they have nothing to do with the tools. Even if you have them Even with high-quality breeding tools like WeChat and official accounts, you can’t raise pigs well? This is a question of thinking.

These Internet tools are still useful, but the knife is no longer the original cattle knife, but a woodcutter for cutting fences to make pig pens.

So the Paleolithic Age is dead

1. People are switching from PCs Mobile version

2. People don’t have a lot of time to listen to your chatter

3. There is no longer a single dominant player in the Internet

4 , advertise? I have been immune for a long time

Your knife that directly kills customers will become a knife that nourishes customers,

If bidding cannot directly sell customers, then introduce customers to the community;

If no one sees the ads posted by SEO, then use soft articles to dominate the screen;

If all PCs turn to If you have a mobile phone, whichever self-media has the most people, just go there to set up a trap;

If people don’t have a lot of time to listen to your chatter, then just show up inadvertently. ;

If there is no longer a single dominant player on the Internet, then let’s attract traffic to the entire network;

If people don’t watch ads, let’s tell stories. Hello, I will too. Okay;

The community allows you to "make money" in a "controllable" way

If nothing else, let's talk about two small cases. .

1. Ningxia Yongning Four Seasons Fresh Fruit Wholesale Market, through the establishment of a community, with only 1,500 community members, made a net profit of 2 million during the Spring Festival. Now it only Do activities during important festivals to make big hits, and in the rest of the time, you basically keep customers with zero profit.

Case analysis: Originally, there was no community established, and there would be sales through promotion. If there was no promotion, there would be no sales. Promotion costs would be repeated, and the cost would be higher each time. The effect is getting worse every time, just like hunting, making money cannot be "controlled". Although there are only 1,500 people in the community now, they have the opportunity to interact with customers as they please. Finally, through gamification +3 cards and one coupon, repurchases are activated, and now "controllable money" can be achieved.

2. Niangao Mama Infant and Toddler Public Platform, with 3.8 million fans. It quickly accumulates fans through social fission. It publishes 5 articles every day, including 3 knowledge articles and 2 open articles. The group has daily sales of tens to millions.

Case analysis: A representative of social e-commerce packages products into soft articles. Does the soft article have to be an article? It's a big mistake. It can be expressed in four ways: articles, pictures, voice, and videos. She gained fans through soft articles + online courses, and then fission. If there was fission thinking and no fission tools in the first two years, Well, the tools of fission are now very mature, and this is also "controllable money making."

So "community" can make:

1. Make money with products without brand foundation

2. Without products Make money with R&D capabilities

3. Make money without advertising costs

4. Make money with individuals who have no ability to start a company

Are you excited? I have summarized it for you. According to the order of establishing a community, I have divided the six elements of the community:

1. Select products

2. Select the type of community

3. Obtaining the first 1,000 members

4. Soft article marketing

5. 1,000 members becoming 100,000 fans

6. Games Customized rule settings to increase repurchases