Morchella is a precious wild edible fungus, which is favored by consumers because of its unique flavor and taste, and has broad sales prospects in the market. With people's increasing attention to health and nutrition, there is a growing demand for natural, green and organic food, and Morchella, as a natural wild food, naturally meets this demand. Morchella has a special growth environment, which can only grow in a specific geographical location in high-altitude mountainous areas, with relatively low output, short supply and high price. If there are large quantities of Morchella, it can be sold through various channels, such as wholesale to hotels, restaurants, supermarkets and other food sales channels, or online sales through Internet channels.