The development of catering industry is consistent with the general direction and trend of developed countries, but there are also obvious differences:

First, the current technological innovation and digital transformation have empowered the development of China's catering industry and brought better development conditions for chain-like and large-scale expansion, which developed countries did not have in the past;

Secondly, the diversification of Chinese food categories and the complexity of technology far exceed that of western food, which makes the chain and scale development of China catering industry have more diversified ways and modes.

At present, in the era of computerization of digital standards, stores even have to rely on waiters to keep accounts manually and then use calculators to enter them. In this era, fast food, dinner and leisure catering have all appeared corresponding segmentation information systems.

In the era of digital benchmarking information popularization, stores began to popularize ordering machines or ordering systems, as well as simple scheduling systems and store invoicing systems, but most of the management systems were data islands and did not form an integrated system.

Some suggestions:

0 1 management digitalization:

"The catering industry will gradually enter the era of digital management, optimize management efficiency through information technology, retain data, and make business decisions, product research and development, supply procurement, kitchen production, pricing, development and site selection based on data.

02 communication diversification:

The marketing outlet of live catering with goods has been opened. A few years ago, many catering enterprises took Meituan and comment platform as their main marketing platforms, and also put a little pen and ink on the new media platform. 202 1 With the advent of the short video era and the 5G era, network celebrity anchors will bring goods or will blow a whirlwind in the catering industry.

Third, the supply chain becomes the core.

The outlets of large and small companies are different, the front-end stores determine life and death, and the back-end supply determines strength. Supply chain capability has become the core competence of catering enterprises, and the platform war of supply chain is imminent.

In terms of ingredients, we should choose healthier ingredients: rushing to the beach of origin and integrating global resources. Healthy products are the pursuit of people now, and healthy and green ingredients are also the core of the needs of major businesses. Healthy ingredients are becoming a key factor in brand competition, and high-quality ingredients are being seized in large quantities.

This directly led to the supply chain gradually becoming the core force. At this time, we need to do it: big companies build their own, and small companies find it skillfully. As a catering brand, we will pay more attention to the management ability, integration and innovation of the supply chain. The supply chain capability of enterprises will become the core capability, but only large enterprises have the ability to build their own supply chain. As small and medium-sized enterprises, we should seek a good supply chain platform.

Fourth, explore the big market, and third-and fourth-tier cities will become the mainstream.

With the development of society, the catering market is close to saturation in first-and second-tier cities, and third-and fourth-tier cities have become the main battlefields of catering competition. At the same time, the internationalization of Chinese food and catering brands has also ushered in new opportunities. Importantly, with the increase of listed catering enterprises, the winter snow of catering IPO is melting.