Is it better to open a tea shop and start your own business by looking for a brand or starting your own business? Next, Cha will take you to briefly analyze the pros and cons of all parties.

First of all, to open your own shop, you need a shop. From site selection to decoration, you need to work hard to plan and pay rent, water and electricity, labor, warehouse management, inventory turnover and so on. If you choose to join a tea brand, the brand headquarters will support opening a shop from the location of the store to the UI design, but the cost of opening a shop by yourself is still quite high, so don't worry about saving money. Now there are some tea platforms operating in the form of online shopping malls. Sales are completed through online orders, and offline stores are optional.

Secondly, to open a tea shop, you need to purchase and distribute goods, and you need to contact various tea merchants to purchase products. If you choose to join a certain tea brand, the brand headquarters will arrange distribution directly. Although quality control is guaranteed, the category is single, which may be difficult to meet the diversified needs of modern consumer groups. Online tea shopping malls generally invite various types of brand tea merchants to settle in, with a relatively complete range of tea products and many analogies to choose from. Some online tea shopping malls have also achieved the coverage of six major teas and all categories surrounding tea, which is more suitable for tea shops to choose products.

In addition, due to the limitation of offline conditions, the range of customers that can radiate is basically within the surrounding 10 km business circle, and there are few channels to obtain customers. If you choose to join a certain tea brand, you can use the brand influence to quickly establish the brand image of the store in the local area, but franchisees are like outlets, and they will lose both glory and loss. If you choose an online tea mall, on the contrary, the operation advantage of the tea shop is more prominent, and it can directly serve customers all over the country, which is not affected by offline factors and is more suitable for your own entrepreneurial development.

Of course, joining the online tea mall should also pay attention to these points:

1. Whether the number of brand tea merchants stationed in the platform reaches a certain number, whether the product categories and related surroundings are fully covered, and whether it can meet the diversified needs of various consumer groups.

2. To understand how this platform works, do you use the computer to go to official website? Need to download its exclusive APP? Or WeChat applet mall? It is suggested to choose the third form, which is faster for operators and more convenient for customers to place orders.

3. Online orders need to know more about delivery. Some platforms provide consignment services, while others need to buy or place orders by themselves. It is recommended to know clearly before choosing to join.

4. To join a tea brand or online shopping mall, you must know the other party's joining fee in detail, ensure that all fees are open and transparent, and there is no hidden bundling fee.

I suggest you choose a low-risk and low-cost investment method for your first venture. After all, the success of any business depends on your later business. I hope this article can help tea shop entrepreneurs, and also hope that all tea operators can inherit China tea culture, go deep into the people and go global. I look forward to your success!