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First of all, the two levels of positioning is not the same. Wallace focuses on the third and fourth tier cities, while KFC focuses on the first and second tier cities. Why is it cheaper, I think Wallace has maximized on cost saving, staff employment is usually one to two people, and then most of KFC have to be four or five people I think. Wallace on the street store a few square meters to see, and KFC this kind of franchise is usually a size limit.
Secondly, KFC in order to ensure the speed, you can do a dozen burgers, a plate of barbecue wings and hot wings tart, etc., the best period of time even if not sold out is all poured out. Remember that burgers should be poured out after more than 15 minutes. At Wallace's, you order one and make one. If you recall, you will feel that KFC basically do not have to wait, Wallace usually have to wait for a long time.
Lastly, although KFC and Wallace are regarded as the same as the junk food in everyone's mouth, but the quality of KFC is still recognized, at least the ingredients on the material will be more serious, not rough, and eaten at all without cheap feeling. Compared to the quality of Wallace's is somewhat unbearable, chicken fries these eat up the taste gap is very large, the ingredients are not as good as KFC's, in terms of a burger, Wallace's burger buns to be how small and small, the cost of small of course, it is also cheaper. KFC's fame, advertising investment is also a lot of star promotion is also very strong, the waiter's attitude is also stronger than Wallace.