Rice Industry Research Report
In today’s society, reports play a decisive role, and all information mentioned in the report should be accurate. How should we write reports? The following is a rice industry research report that I compiled for you. I hope it will be helpful to you.
1. Definition and classification of rice industry
(1) Definition of rice industry
Rice refers to rice that has been cleaned and hulled The finished product is made after processes such as grain, rice milling, and finished product sorting. According to the "National Economic Industry Classification and Code" formulated by the National Bureau of Statistics, China classifies the rice industry into the grain milling (C131) of the agricultural and sideline food processing industry (National Bureau of Statistics code 13), and its statistical level 4 code is C1310.
(2) Main product categories of the rice industry
China’s rice is divided into three categories: indica rice, japonica rice and glutinous rice. Indica rice is made from indica-type non-waxy rice, and the rice grains are generally oblong or elongated. According to the harvest season of indica rice, it is divided into two types: early indica rice and late indica rice. Japonica rice is made from japonica non-waxy rice, and the rice grains are generally oval. According to the harvest season of japonica rice, it is divided into two types: early japonica rice and late japonica rice. Glutinous rice is made from glutinous rice. It is milky white, opaque, or translucent and sticky. It is divided into two types: indica glutinous rice and japonica glutinous rice: indica glutinous rice is made from indica-type glutinous rice. The rice grains are generally oblong or elongated. Shape; Japonica rice is made from japonica rice, and the rice grains are generally oval.
2. Analysis of the policy environment of the rice industry
◆Agricultural tax exemption to increase farmers’ enthusiasm
In order to further mobilize the enthusiasm of farmers, the No. 1 Central Document of 20xx The Opinions of the Central Committee of the Communist Party of China and the State Council on Several Policies for Further Strengthening Rural Work and Improving Comprehensive Agricultural Production Capacity require increasing the reduction and exemption of agricultural taxes. Provinces, municipalities, and autonomous regions across the country have successively announced that all agricultural taxes will be exempted. In December 20xx, the 10th National The Standing Committee of the People's Congress passed a decision to abolish the "Regulations on Agricultural Tax of the People's Republic of China".
◆Cancel grain export tax rebates and control grain exports
In order to cope with the pressure brought by large-scale exports on domestic grain supply, in December 20xx, the Ministry of Finance and the State Administration of Taxation jointly announced that from From December 20, 20xx, export tax rebates for wheat, rice, rice, corn, soybeans and other raw grains and their milling will be cancelled, involving 84 tariff lines. According to the announcement, the specific implementation time of export tax refund shall be based on the export date specified by the customs in the "Export Goods Declaration Form". Among them, after March 1, 20xx, regardless of new or old contracts, the adjusted tax refund rate will be implemented. In June 20xx, the Ministry of Finance announced that export tax rebates for alcohol, corn starch and other commodities will be canceled starting from July 15, 20xx.
Since 20xx, China has fully implemented comprehensive subsidies to grain farmers. At present, China's agricultural subsidy policy mainly includes direct subsidies for grain farmers, comprehensive subsidies for agricultural inputs, subsidies for improved seeds, and subsidies for the purchase of agricultural machinery and equipment, referred to as the "four subsidies". In 20xx, the central government arranged direct subsidies of 19 billion yuan for grain farmers, comprehensive agricultural subsidies of 75.6 billion yuan, improved seed subsidies of 19.85 billion yuan, and agricultural machinery purchase subsidies of 13 billion yuan, which played a positive role in mobilizing farmers' enthusiasm for farming and growing grains.
In 20xx, the central government will continue to implement subsidies for grain farmers. In principle, the subsidy funds are required to be distributed to farmers engaged in grain production. The details will be determined by the provincial people's governments based on actual conditions; establish and improve comprehensive subsidies for agricultural materials. The dynamic adjustment system is based on the price changes of agricultural inputs such as fertilizers and diesel fuel, and follows the principle of "price subsidy coordination, dynamic adjustment, only increase but not decrease" to promptly arrange comprehensive agricultural input subsidy funds to reasonably compensate for the increased cost of agricultural production inputs for grain farmers.
In 20xx, direct subsidies to grain farmers will continue to be implemented. The central government will arrange direct grain subsidies of 15.1 billion yuan and comprehensive agricultural subsidies of 86 billion yuan. The two subsidies total 101.1 billion yuan.
◆The main grain-producing areas implement minimum purchase prices
In 20xx, the State Council issued the "Opinions on Further Deepening the Reform of the Grain Circulation System" (Guofa [20xx] No. 17) decision, "The grain purchase market will be fully liberalized in 20xx, and the reform of the grain circulation system will be actively and steadily promoted," and it is clarified that "the grain price formation mechanism will be transformed. Under normal circumstances, the grain purchase price is formed by market supply and demand, and the state implements macroeconomic policies on the basis of giving full play to the market mechanism." Regulation. The guiding role of prices must be given full play. When major changes occur in grain supply and demand, in order to ensure market supply and protect the interests of farmers, the State Council may decide to implement minimum purchase prices for key grain varieties in short supply in major grain-producing areas when necessary."
On February 31, 20xx, in order to guide the steady rise of market grain prices, protect farmers’ enthusiasm for growing grain, and further promote the development of grain production, the state decided to continue to implement the minimum purchase price policy in the main rice-producing areas in 20xx. And appropriately increase the minimum purchase price level. Upon approval by the State Council, the minimum purchase prices for early indica rice (third class, the same below), mid-late indica rice, and japonica rice produced in 20xx were increased to 93 yuan, 97 yuan, and 105 yuan per 50 kilograms respectively, which were 3 yuan and 105 yuan higher than in 20xx respectively. For 5 yuan and 10 yuan, the increases are 3.3, 5.4 and 10.5 respectively.
In order to further increase support for grain production and increase farmers' income from growing grain, the state has decided to appropriately increase the minimum purchase price of wheat and rice produced in 20xx in main producing areas starting from the launch of new grains. The minimum purchase prices per 50 kilograms of early indica rice (third class, the same below), mid-late rice, and japonica rice were increased to 102 yuan, 107 yuan, and 128 yuan respectively, which were 9 yuan, 10 yuan, and 23 yuan higher than in 20xx. The price increases were respectively 9.7, 10.3 and 21.9. Raising the minimum purchase price of wheat and rice will help compensate for the increase in grain production costs, promote the steady growth of farmers' income from growing grain, and ensure the stable development of grain production.
3. Analysis of the industrial chain of the rice industry
The downstream consumption of the rice industry is mainly reflected in rations and industrial food processing. First, the average annual consumption of grain rations exceeds 100 million tons, accounting for approximately 85% of rice sales. With the development of the economy and the improvement of people's living standards, people's consumption habits and dietary structure continue to adjust, and consumption patterns will become increasingly diversified. The per capita rice ration consumption is generally stable but declining. However, due to the expansion of rice consumer groups in the north, the increasing use of rice in brewing and food, and the strong growth in feed demand, the total demand for rice is still rising steadily.
The upstream industrial chain of rice includes the fertilizer industry, agricultural machinery industry and agricultural transportation vehicle industry. These industries have a greater impact on the development of the rice industry. Many industries in the national economy are related to the rice industry. The development of all aspects of the national economy will affect the development of the rice industry. Therefore, the development of the rice industry depends on the development of the national economy.
4. Analysis of the development status of the rice industry
On the whole, due to the significant decrease in rice planting area in my country, rice production has declined, which in turn has led to a surge in rice imports. According to preliminary estimates from the China National Grain and Oils Information Center, rice production in 20xx dropped by 0.7% to 202.8 million tons. China imported approximately 2.24 million tons of rice throughout the year. The increase in China's rice dependence on foreign countries will have a very negative impact on the industry, and it is an inevitable trend to increase domestic rice supply in the future.
5. Analysis of the Five Forces Competition Model of China’s Rice Industry
(1) Analysis of Bargaining Power of Suppliers
The main upstream industries of the rice industry are: fertilizer industry, Pesticide industry, agricultural machinery industry, agricultural transportation vehicle industry and fuel industry, etc.
At present, the total supply and demand of fertilizers and pesticides in China are basically balanced. However, the increase in natural gas prices, the adjustment of coal and electricity prices, and the increase in the prices of various raw materials will push up the overall cost of the fertilizer and pesticide industries. The state will play an important role in stabilizing the market, stabilizing prices, and ensuring the basic balance of total market supply and demand through export regulation, reserve regulation, coordinated transportation, and market supervision.
Therefore, in the long run, it is inevitable that the prices of fertilizers and pesticides will increase, and the rice industry's bargaining power over the fertilizer industry and pesticides will gradually weaken.
The state encourages and supports the development of agricultural machinery and agricultural transport vehicle industries. In recent years, these two industries have developed rapidly. Due to China's low mechanization rate of rice harvesting and insufficient grain transportation capacity, the demand for agricultural machinery and agricultural transportation vehicles will be very strong for a long time, and the rice industry's bargaining power for these two industries is weak.
With the slowdown of domestic and foreign economies, global consumption of crude oil is generally showing a weak trend, so fuel prices will not increase much in the short term; however, in the long term, as the The decrease in crude oil extraction, the gradual recovery of the global economy, and the gradual increase in demand for crude oil will drive the long-term rise in crude oil prices. Therefore, fuel prices will show an upward trend in the long term.
(2) Analysis of the bargaining power of buyers
The downstream demand of the rice industry is mainly from rations, industrial food, brewing and feed industries.
Although China's per capita rice consumption has decreased, as the population continues to grow, China's total rice ration consumption has shown an overall upward trend. And in recent years, with the sustained and rapid development of China's industrial food, brewing and other industries, the demand for rice has continued to increase, giving the rice industry more bargaining chips and a favorable position among both bargaining parties. Therefore, China's rice industry has strong bargaining power on downstream prices.
(3) Analysis of Threat of Substitutes in the Industry
Rice is the main ration for most people in China, and China’s ration consumption accounts for about 85% of rice sales. In recent years, with the development of the economy, people's dietary structure has been adjusted, and various Western dining methods have also affected China's rice consumption to a certain extent. China's per capita rice consumption has declined compared with previous years.
Although Western catering poses a certain threat to rice consumption, rice is still the main ration consumed by Chinese residents. Rice consumption is very rigid, and the threat of substitutes in the rice industry is very small.
(4) Analysis of potential entrants in the industry
On the one hand, China has begun to import Thai fragrant rice since the last century. Thai fragrant rice was the first to enter the Guangdong market, opening up the The grade of rice products. Because the quality of Thai fragrant rice is much higher than ordinary domestic rice, rice from Hunan, Jiangxi and other places has basically withdrawn from the mid-to-high-end rice market in Guangdong. In recent years, with the rapid development of Vietnamese rice exports, Vietnamese rice has begun to seize part of China's mid-to-high-end rice market. However, in the long run, China's total rice import and export volume does not exceed 1 million tons, while China's rice demand exceeds 100 million tons. Chinese rice is basically self-sufficient, and it is difficult for foreign rice to pose a threat to domestic rice in the short term.
On the other hand, in recent years, foreign companies have begun to enter China’s grain circulation field and gradually controlled the Chinese edible oil market. The rice market is likely to be the next market that foreign-funded companies will focus on exploring. If domestic companies If you don’t take it seriously, you will lose out in the competition.
(5) Competition analysis of existing enterprises in the industry
In recent years, China’s rice industry has grown rapidly, with an annual growth rate of more than 25%, and has developed into a competitive industry. The market share of small and medium-sized enterprises has dropped from 85 market shares in 20xx to less than 20; the output of rice processing enterprises above designated size has increased from 15 million tons in 20xx to 97.77 million tons in 20xx, with an average annual growth of 18.6, especially in the past two years. Maintain an annual growth rate of more than 30%. The market value of products above designated size increased from 2.6 billion yuan in 20xx to 354.6 billion yuan in 20xx, an increase of more than 135 times, with a compound annual growth rate of 26.5.
The rice processing industry above designated size has become one of the most rapidly developing industries in China's agricultural and sideline food processing. Especially in the past two years, COFCO, Yihai, and Sinograin have entered China's rice processing industry in a large scale, which has changed the competition in the rice processing industry. The situation was extremely fierce, resulting in a market pattern of strong rice and weak rice for two consecutive years, and many small and medium-sized rice processing companies were in trouble.
Moreover, competition among leading companies has become increasingly fierce. Since 20xx, whether it is raw grain acquisition, industrial layout, industrial chain extension, brand competition, etc., competition among domestic leading rice companies has become increasingly fierce, and this pattern is expected to continue. In a few years, the rice processing industry will gradually This creates a situation in which Yihai, COFCO, China Grain Reserves, and Beidahuang stand side by side. ;