Overview: the UK.

Monroe Ice Cream is one of Wall's product lines.

Wall's is a British ice cream company headquartered in the United Kingdom, with a number of subsidiaries around the world, and is a subsidiary of Unilever. The brand of ice cream it produces in China is "Wall's".

Brand Event:

In August 2021, a netizen broke the news on social media platforms, saying that the products sold by Menglong Ice Cream in the domestic market were made with different materials from those sold in foreign markets, and that cheaper vegetable oil was used instead of the more expensive milk fat to make ice cream. The "double standard" behavior immediately triggered heated discussions among netizens.

Network information shows that Menglong responded on August 1, admitting that the domestic version of the ice cream used "vegetable oils and fats". The Beijing Daily client reporter noted that the response has been deleted.