With the development of our Internet, in recent years, a lot of Internet companies have emerged, but can go to the end of the few. Even some companies backed by the domestic mega Ali and Tencent to the end of the surprisingly did not survive. For example, as the originator of fresh food fresh food e-commerce platform Yiguo fresh, some time ago by the news media pointed out that has been in bankruptcy reorganization. His bankruptcy reorganization means that the road of fresh food e-commerce seems to be difficult to go through. Why do you say so? First of all, we have to know what kind of situation this platform is based on, a few years ago, Aiguo fresh has completed the financing, so far he has carried out seven rounds of financing, the cumulative amount of nearly 6 billion. This is a huge amount of money for a company only a few years, but it is in such a huge amount of financial support, Ego Fresh platform in the experience of going through the financing, and finally announced to the outside world to apply for bankruptcy reorganization.

As China's first platform to do fresh electricity supplier, easy fruit fresh at the very beginning has actually been put into the arms of Ali, we all know Ali has a Tmall supermarket, in which there is a fresh plate, as a foreign child, he finally beat Ali's own son, killed the Tmall's fresh food operation, but he finally went and also did not survive the industry's winter period. The reason why Yi fruit fresh can go on this road today, in fact, the most fundamental reason is that the people of the country for fresh online purchase of this concept has not changed. Why do you say so, because most of us think that fresh things still have to go to the market to buy, even in some first-tier and even super first-tier cities, most people actually still adhere to this routine, and now online fresh food prices are honestly on the high side, to the current consumption capacity and the market has no way to digest them. After all, even if you can continue to finance, but if you do not get enough market, it is impossible to survive for a long time. In recent years, e-commerce has indeed changed our way of life. But it doesn't mean that e-commerce can summarize all of our lives, only when our daily life and e-commerce synchronization of its progress, perhaps they will complement each other.