Personally, I feel that if you eat by yourself, about 10 dollars up, give away about 40 dollars, and then higher, is the IQ tax.

The production of mooncakes is labor-intensive, just materials, much the same, no qualitative difference.

So buying the higher-priced ones is all a matter of wishing for a better deal.

Some brands themselves are old, the reputation has been very good not much need for marketing, that the biggest cost of the moon cake is the material; some brands are marketing costs are very high, look at which advertisements and software powerful to know; some brands jointly customized models of the biggest cost of packaging, the cost of the material instead of high, unique design, the appearance of the beautiful, the packaging itself accounted for a good chunk of the cost, coupled with the brand effect, will certainly be a lot of premium. Brand effect, will certainly be a lot of premium. This kind of mooncake is suitable for gift giving, eating by yourself is really too expensive, there are IQ tax ingredients.

Some of the mooncakes are made of very sophisticated materials, and the price is certainly not cheap. In the case of Cantonese mooncakes, for example, different raw materials, the price will be a big difference.