Small sesame seed cake has made a female college student's entrepreneurial dream come true. Yan Lin, who is only 27 years old, is the owner of the recently popular Jiangcheng slag-dropping sesame seed cake company, and is known as "the beauty of sesame seed cake". In just five months, her biscuit chain has grown to 22. This Tujia girl, who has made a career in Jiangcheng, does not hide her "ambition" at all: by the end of this year, her biscuit chain will grow to 35.

In Enshi, my hometown, baked wheat cake with Tujia flavor is a major local feature. Growing up, Yan Lin loved to eat sesame cakes made by her grandmother. Grandma used to be a technician in a catering service company in Enshi, and she was famous for making sesame cakes. And my brother got the true biography of my grandmother.

When she was studying in college, Yan Lin, a glutton, tasted all kinds of special snacks and tastes in Wuhan. After staying in Wuhan for eight years, she has already found out the taste of Wuhan people. "If you open a sesame seed cake store, it will be very hot."

To sell sesame cakes, my family and my boyfriend who have been in contact for 8 years are unanimously opposed. But the stubborn Yan Lin didn't want to give up easily. Fortunately, her brother promised her to try Wuhan together.

In February of this year, Yan Lin began to prepare to open a store. Due to lack of funds, she used all her connections and borrowed more than 40 thousand yuan from relatives and friends. In order to find a suitable facade, during that time, Yan Lin ran all over the streets of Wuchang. In order to investigate the flow of people, at 7 o'clock in the morning, she began to stand on some alternative road sections to observe and count the number of pedestrians passing by. Half a month later, she rented a facade of less than 20 square meters at the entrance of Wu Da. In order to make the store look different, Yan Lin consulted a group of business friends, not only decorated the store with bamboo, but also gave her baked wheat cake a catchy name-"Slag Drop". "From the storefront to the sesame cake, although it is very earthy, the big soil is elegant." Yan Lin said.

Then, Yan Lin was busy buying equipment and designing packaging. Subsequently, pricing is also a headache. After much consideration, Yan Lin decided to price the baked wheat cake as 2 yuan.

One day in March this year, Yan Lin's biscuit shop opened. At 3 o'clock in the morning, she got up and was busy making flour and baking sesame cakes with her brother. Worried that they couldn't sell it, the brothers and sisters tried to make only 50 kilograms of flour on the first day. What Yan Lin didn't expect was that in just two hours, her more than 200 biscuits were sold out. At 10 in the morning, she had to close half a day earlier.

The next day, Yan Lin and her brother made 200 Jin of flour together, but they also sold out.

Since then, Yan Linxin was delighted to find that more and more people came to buy sesame cakes, and she could sell as much as she made every day, which was extremely hot. With the increasing popularity, Yan Lin's baked wheat cake is becoming more and more famous. Whenever the store door opens, Yan Lin is very pleased to see the long queue at the door.

"Popularity and word-of-mouth can drive sales, and creating a special atmosphere can attract popularity." Yan Lin, who summed up her experience, decided to make sesame cakes bigger. A month later, Yan Lin submitted an application for registered trademark.

Two months later, Yan Lin opened a second baked wheat cake shop in Liji Road, Hankou, and her strong popularity made her succeed quickly. In July this year, in order to make the baked wheat cake with very promising market prospects into a brand, Yan Lin registered and established a baked wheat cake company to standardize its operation and expand its scale. Started the next expansion plan. The hot scene in front of the sesame cake shop attracted many franchisees. In just a few months, Yan Lin has developed 19 franchise stores. Today, Yan Lin already owns 22 chain stores of baked wheat cakes.

Yan Lin said that the next step is to strengthen the company's operational capacity and management, continue to expand the scale, and strive to develop to 35 by the end of the year.

Respondent: zhu_fu_5-manager level 5 1- 17 23:40