1, there must be a market positioning, that is to say, what grade and image does your fast food appear in the market, whether it belongs to Chinese fast food or foreign fast food.

2. To subdivide the market, what are the main consumers of your fast food, whether it is mainly teenagers or middle-aged people, or regardless of groups? In fact, it is difficult for any group to make distinctive sales, and it is difficult to develop fast food without characteristics.

3. To analyze the adaptability of market depth and breadth, whether your fast food is mainly based on store business or food delivery by enterprises and institutions, or both. Only in this way can you determine the scale of your investment and make a good financial and economic analysis.

4, to have a brand strategy, your fast food needs to have your own characteristics, and your brand can be competitive.

5. Do a good job in marketing management, determine your scale, image design, trademark design, advertising language design, staff clothing design, formulate fast food quality standards, service standards, pricing standards, complaint feedback processes, and do a good job in advertising and media promotion. wait for