This summer vacation, Menglong ice cream has been active in the major supermarket stores, around the people who have eaten Menglong ice cream is also more and more, especially Menglong's vanilla flavored ice cream, especially popular. So how much does this Monogram vanilla flavored ice cream cost? Why is it so expensive to sell Monogram ice cream in general? The following Xiaobian will give you all the answers.

How much is a vanilla-flavored ice cream

The vanilla-flavored ice cream of Menglong is usually sold at a price of 9-12 yuan, and the price in different areas is slightly different. Monroe is Unilever's Wolters Kluwer brand to "classic" as the concept of the product, I believe that we have eaten a lot of Wolters Kluwer ice cream as a child, such as lovely more, thousands of layers of snow bars, a lot of circles and so on is Wolters Kluwer's products. So the Dream Dragon ice-cream was launched on the many young people's favorite, and the Dream Dragon ice-cream is also the originator of the chocolate crunch ice-cream it.

Why is Monroe ice cream so expensive

The reason why Monroe ice cream is priced higher than ordinary ice cream has a lot to do with its brand positioning and the cost of raw materials.

Menglong has always taken the route of a mid-to-high-end ice-cream brand, and adults between the ages of 21 and 35 with higher incomes are its target consumers, who generally have monthly incomes of more than 5,000 yuan, and most of them are willing to pay higher prices for quality products.

Secondly, the cost of raw materials, as the saying goes, you get what you pay for, Menglong ice cream is made of milk without any additives, the outer layer of chocolate crunch is imported from Belgium, which has the reputation of the "Kingdom of Chocolate", and both of them are a perfect match to create a classic and delicate Menglong flavor.